[마케팅] 나이키 마케팅 분석 (영문)

목차

1. Foundation

2. Products: 5 Types of Footwear

3. Marketing

4. Manufacturing

5. BCG matrix

6. Marketing strategy
(1) STP anlaysis
(2) 4P analysis
(3) SWOT analysis

7. Cases : Applied marketing Strategy

8. Conclusion

본문내용

1. Foundation
1) Nike, inc. Foundation
Multinational corporation
Main Field
- Footwear, Apparel, Equipment,
Accessories and Product Services.
Founded in 1964
Rearranged organization in 1978, became Nike, inc.
2) Nike is spread all around the world

2. Products
Also developed the product connecting the smartphone and sports accessories.
Nike sportswatch GPS:
-For expert of runners.
-Enhance the running ability
-User can visuallize own records

참고 자료

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