나이키 미션, 분석, 축구마케팅(영문ppt)

소개글

1. What is Nike`s mission and how does the company accomplish it?

2. Using either the Boston Consulting Group or GE Matrix approach, analyze Nike’s
business portfolio. How would you characterize its basketball, running, and soccer
businesses? What is Nike’s growth strategy?

3. What are Nike`s markets and how is Nike positioned in these markets?
How does it reach these markets?

4. What is Nike’s proposed positioning in the global soccer market?
Describe the company’s global soccer marketing mix?

5. What marketing recommendations would you make to help Nike achieve its quest for global soccer dominance? How serious is the threat of a firm like Vans?
Is Nike likely to be successful in global soccer?


에 대해서 전반적으로 다루었구요 에니메이션을 많이 넣었구요
나이키 역사부터 시작해서 세세하게 다룬 영어피피티자료입니다. 2010년
2학기강의용으로 만들었구요 . 기업경영이나 마케팅쪽에 아마 좋은자료로 쓰일거예요

스크립트 중간 축구마케팅부분부터있는것은 따로올릴예정입니다.

목차

1. What is Nike`s mission and how does the company accomplish it?

2. Using either the Boston Consulting Group or GE Matrix approach, analyze Nike’s
business portfolio. How would you characterize its basketball, running, and soccer
businesses? What is Nike’s growth strategy?

3. What are Nike`s markets and how is Nike positioned in these markets?
How does it reach these markets?

4. What is Nike’s proposed positioning in the global soccer market?
Describe the company’s global soccer marketing mix?

5. What marketing recommendations would you make to help Nike achieve its quest for global soccer dominance? How serious is the threat of a firm like Vans?
Is Nike likely to be successful in global soccer?

본문내용

P R O F I L E

Incorporated in 1968 as Blue Ribbon Sports


Headquarter is in Beaverton, Oregon.


athletic shoes and apparel and a major manufacturer of sports equipment.


operating across 160 countries with 400 retail stores which is called "NIKETOWN"


H I S T O R Y


1962: Philip H. Knight founded Blue Ribbon
Sports

1964: BRS becomes partnership between
Knight and William Bowerman

1966: The company`s first retail outlet opens

1968: Company is incorporated

1971: BRS begins manufacturing its own
products overseas

1972: At the 1972 U.S. Olympic Trials, the
Nike
brand is promoted for the first time
1978: Company changes its name to
Nike, Inc.
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참고 자료

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