신라면을 통해 알아본 1등제품의 성공요인

소개

라면 1위 신라면 기업분석 입니다. PPT파일이므로 발표하시기에 편합니다.

목차

Shin ramyun

4P

SWOT

본문내용

▶ Expressed spicy taste humorously
=> Focus on publicizing the brand name
▶ Key point : “SHIN ramyun makes guys cry!”
(사나이 울리는 신라면)
▶ Emphasized the characters of wide-use & globalization
=> Focus on Status as top brand
▶ Key point : “All the people in the earth are enjoying taste of SHIN ramyun. As time goes by, the popularity of SHIN ramyun is not different
for both Asian and Westerners.”
▶ Focused on changing brand images
▶ Key point : “Happiness is always all around us!”
1986
~1992
2000
1993
~1999

“Premium Qualities”
Harmonized with red pepper and meat
Spicy soup
Smooth noodles
Korean prefer spicy tastes.
The first ramyun which has hot tastes.
1) Product
Sack ramyun : released in 1986
Cup ramyun: released in 1997
Bowl ramyun(큰사발): 1997
Differentiation of Qualities
Differentiation of concept
Producing Cup ramyun

참고자료

· 없음