R&D MANAGEMENT

소개

Product v. Process Innovation, Life Span of the Computer,The Classic Product Cash Flow,The High-Tech Product Cash Flow ..

R&D 관련 자금 조직 혁신 관리를 어떻게 해야하는지 자료와 함께 설명
The Case of the PowerPC 와같은 케이스사례 분석

R&D 관리에 대한 왜 필요한지서부터 사례 분석까지 다룸
Why does a company undertake R&D?
Defend, support, expand business
Drive new business
Broaden and deepen technological capabilities
Problems faced by R&D managers?
What, when, why, how much?

목차

Product v. Process Innovation
Windows of Opportunity
Issues in R&D Management
Shortening the R&D Cycle

본문내용

The Model T
For 4 years, Ford developed, produced, and sold five different engines (2-6 cylinders) in a factory of trade craftsmen working with GP machines.
Out of this experience came a dominant design, the Model T.
Within 15 years, 2 million engines of this single design were produced each year in a mass-production facility. During that period, there were incremental (no fundamental) innovation in product.

Product v. Process Innovation
The fluid-pattern stage
During the early stages of the product’s life cycle, the level of prototype innovation is high. This is because firms modify, change, and update the product in an effort to establish a dominant design.
The transitional-pattern stage
Once a dominant design is established, emphasis shifts to process innovations in order to provide the capability to mass-produce the product. This typically requires a shift from GP to specialized equipment. During this period, the level of product innovation falls dramatically.

참고자료

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