농업 6차산업화를 통한 수출활성화 방안 연구 (Strategies for Export Promotion in Agriculture 6th Industry)

서지정보

· 발행기관 : 한국무역보험학회
· 수록지 정보 : 무역금융보험연구 / 18권 / 3호 / 85 ~ 103페이지
· 저자명 : 이제홍, 황규영

초록

본 연구는 AHP분석을 이용하여 농업 6차산업의 수출활성화를 위한 지원정책의 우선순위를 선정하는 것이 연구의 목적이다.
분석결과를 요약하면, 1단계 평가항목에서 해외시장개척이 46.3%, 홍보․마케팅이 37.2%로 부가가치확대방안(11.7%), 금융지원방안(4.8%) 보다 더 중요하다는 의견이 많았다. 금융지원방안은 환변동보험 및 단기수출보험 43.6%로 샘플통관 운송비지원 28.7%, 수출 농식품 인증지원 18.1%, 수출물류비지원 9.7% 보다 더 중요하다고 답했다. 부가가치확대방안에서는 수출상품화사업방안이 58.8%로 개별브랜드 지원 사업(32.3%)과 해외공동물류센터 지원 사업(8.9%)보다 더 중요하다고 인식하고 있다. 홍보․마케팅 방안은 해외 판촉행사지원방안과 해외 안테나숍 운영사업 지원 방안이 43.8%와 40.1%로 글로벌 K-FOOD FAIR(10.8%), 공동대표 브랜드사업(5.3%)보다 더 중요한 수출활성화 방안으로 나타났다. 해외시장개척 방안은 해외바이어 거래알선방안이 72.1%로 국제 박람회 참가방안 19.5%, 농수산물 무역정보 확충방안 8.3%에 비해 중요도가 압도적으로 높았다.

영어초록

This study aims to analyse priorities in support policies for export promotion in agriculture 6th industry using AHP.
The results of the analysis are summarized as follows: In step 1, 46.3% responded that overseas market development was more important and 37.2% responded that promotion marketing was more important than added value increase strategies (11.7%) and financial support strategies(4.8%).
As financial support strategies, 43.6% responded that foreign exchange risk insurance and short-term export insurance were more important than support of shipping expenses for sample clearance(28.7%), export farm-food certification support (18.1%), and export logistics cost support (9.7%).
As for added value increase strategies, 58.8% considered export commercialization strategies more important, 32.3% considered individual brand support project more important and 8.9% considered overseas joint logistics center support project more important. In respect to promotion marketing strategies, 43.8% and 40.1% considered overseas promotion event support program and overseas antenna shop management project support program more important respectively followed by global K-FOOD fair (10.8%) and co-CEO brand project(5.3%). As for overseas market development project, 72.1% responded that foreign buyer trade leads were more important and 19.5% responded that international fair visit strategies were more important than fishery products trade information strategies (8.3%).

참고자료

· 없음