*성* 스토어

*성*

개인

팔로워0 팔로우

소개

등록된 소개글이 없습니다.

전문분야 등록된 전문분야가 없습니다.

판매자 정보

학교정보

입력된 정보가 없습니다.

직장정보

입력된 정보가 없습니다.

자격증

입력된 정보가 없습니다.

판매지수

판매중 자료수

23개
전체 판매량

86개
최근 3개월 판매량

0개
자료후기 점수

평균A
자료문의 응답률

-

전체자료 23개

스티브 잡스의 글로벌 리더십 평가A+최고예요

스티브 잡스와 그의 리더십Global CEO Report과목명: 세계경영세미나 담당 교수:전공: 경영학과 학번:성명: X스티브 잡스와 그의 리더십왜 스티브 잡스인가?성장배경창조성미니멀리즘 디자인 철학혁신 정신리더십소신용기쇼비즈니스제너럴리스트애플에서의 역할시장 지배력창조적, 혁신적인 제품통합 상품조직 관리 능력철저한 관리인간미 있는 관리결론참고 문헌Executive Summary스티브 잡스는 성장 과정에서 창조성, 혁신 정신 그리고 미니멀리즘의 미학을 체득할 수 있었고, 이는 그의 경영활동에 있어서 대표적인 철학으로 자리잡는다. 그는 다른 경영인과 차별화되는 리더십을 지녔는데, 소신, 용기, 쇼비즈니스 그리고 제너럴리스트가 바로 그것이다. 소신은 과감한 의사결정이고, 용기는 실패를 두려워하지 않으며, 자신의 실패를 깨끗하게 인정하고, 회사의 비젼을 위해 자신을 희생할 수 있는 힘이다. 쇼비즈니스란 그의 천부적인 커뮤니케이션 스킬을 바탕으로, 대중의 니즈를 정확하게 파악하고, 연설을 할 수 있는 그의 능력이고, 마지막으로 제너럴리스트란 모든 비즈니스를 직접 챙기는 그의 완벽주의적 성격을 의미한다. 그가 경영하며, 애플은 두가지 측면에서 월등한 성과를 보였다. 먼저 시장지배력이다. 그는 누군가를 따라가기보다 혁신적이고 창조적인 제품을 내놓고, 이를 통합상품화하여, 시장 지배력을 높여왔다. 두번째로 그의 조직관리능력이다. 애플은 CEO에서부터 유통채널까지 일사분란하게 움직이며, 이는 잡스의 철저하면서 인간적인 관리에 기인한다. 잡스는 자신의 리더십을 애플 조직에 심었고, 이를 바탕으로 전세계 어디에서든지 자신의 원칙을 고수하며, 큰 성공을 거두었다. 그 결과 애플은 글로벌 기업으로 성장할 수 있었다.왜 스티브잡스인가?2004년 7월 31일, 월스트리트에 애플컴퓨터의 CEO, 스티브 잡스(Steve Paul Jobs)가 췌장암에 걸려 입원했다는 소식이 전해지자, 8월 2일 오전 애플컴퓨터의 주가가 2% 떨어졌다. 그는 병원 침대에 누워, 팀 쿡(Timothy D. Kook) 부사장에게 일 단위로 업무를 지시하겠다고 했지만, 90년대 중반 잡스의 부재와 밀접한 애플의 위기가 재연되지 않을까 우려했다. 하지만 그는 췌장암 중에서 완치가 가능한 1%에 속하는 섬세포내분비종양을 진단받고, 수술을 받았고, 8월 애플 세계 개발자 컨퍼런스(Worldwide Developer’s Conference)에 특유의 터틀넥 셔츠와 청바지를 입고 키노트 연설과 멋진 프리젠테이션을 선보였다. 비록 그는 다소 야위어 있었지만, 힘있는 목소리로 자신의 건재함을 세계에 알렸고, 컨퍼런스 참석자들은 기립박수로 그를 환영했다.잭 웰치가 없는 GE, 빌 게이츠가 없는 마이크로소프트는 실현되었지만 스티브 잡스가 없는 애플은 불가능하다고 세인들은 입을 모은다. 나아가 구글에서 간단하게 스티브 잡스를 검색해보면 수많은 블로거들은 그가 없는 실리콘 밸리에서 더 이상의 혁신과 창조는 찾기 어려울 것이라며, 그를 칭송하고 있다. 먼저 그의 성장 배경이 그에게 어떤 영향을 끼쳤는지 알아보고, 그의 리더십에 대해 분석해보며, 마지막으로 그가 회사에 어떤 영향을 끼쳤는지 알아보도록 한다.성장배경스티브 잡스는 미국인 어머니와 시리아 출신의 아버지 사이에서 태어났으나, 당시 대학원생이었던 미혼모는 자식이 태어나기도 전에 변호사 가정에 입양 보내기로 결정한다. 입양을 보내기로 한 부모가 고등학교 졸업자임을 알게 되자 분노한 어머니는 잡스가 컸을 때, 대학에 보낸다는 조건을 명시한 후에야 입양 동의서에 서명을 했다. 이후 그의 생부모는 결혼을 하고, 잡스의 동생을 낳았으나, 다시 이혼하여 잡스는 적지 않은 충격을 받은 것으로 알려진다. 이후 잡스는 생활이 어려웠음에도 부모님의 지원으로 학비가 비싼 사립 Reed 대학에 진학한다. 결코 순탄치 못했던 출생과 성장기를 보낸 잡스는 어려운 역경속에서 오히려 다른 글로벌 경영인은 결코 갖지 못했던 세가지를 얻게 된다.창조성그는 Reed대학에 진학한 이후, 비싼 학비에 걸맞지 않은 대학 생활에 회의를 느껴, 한학기 만에 학교를 자퇴하고, 동양 철학에 심취한다. 마침 일본에서 온 코빈 치노(Kobin Chino)라는 자의 집을 빈번하게 드나들며, 인생과 사업, 미래에 관해 철학적인 대화를 나누었다. 후에 잡스의 두번째 회사인 넥스트(Next)사의 고문으로 초빙되기도 한 치노는 인도 불교 사상에 정통한 것으로 알려져 있으며, 유창한 영어 실력으로 동양 문화에 낯선 서양인들의 마음을 사로 잡았다고 한다. 잡스는 선 사상(Zen)에 더욱 심취하여, 그 해답을 얻고자, Reed대학 학우였던 다니엘 코트케와 함께 수행을 위해 머리를 밀고, 승려복을 입은 후 인도 여행을 다녀오기도 했다. 이후 선 사상은 스티브 잡스의 언행에 있어서 중심에 있었으며, 오랜 사고와 명상은 그가 가진 거침없는 언변의 바탕이 되었다. 나아가 그가 추구했던 정신적 자유의 경지는 오늘날 스티브 잡스가 가진 창조 정신의 바탕이 되었다.미니멀리즘 디자인 철학스티브 잡스는 Reed 대학을 자퇴한 후, 친구 기숙사에서 생활하며, 근근히 칼리그라피(calligraphy) 수업을 청강했다. 칼리그라피란 글자체를 예술로 승화시킨 학문으로, 1996년에 발간된 Mediaville에 의하면, 글자의 단순한 형태에서 의미, 조화, 기술적인 요소들로 변화시켜나가는 것을 의미한다. 즉, 칼라그라피란 의미를 가지는 형태속에서 다른 글자와 조화를 이루고, 디자인이 절제되어 있으며, 세밀한 부분까지 다루어야 하는 학문이다. 이는 곧, 단순함을 최대의 미덕으로 여기는 디자인철학, 미니멀리즘과 어느 정도 일맥상통한다. 애플이 내놓은 상품을 살펴보면, 아이팟, 아이맥의 외관 디자인에서부터 직관적인 인터페이스를 가진 OS X의 소프트웨어 구조까지 모두 미니멀리즘에 근거를 두고 있다. 스티브 잡스가 대학을 중퇴하고 청강한 한과목이 오늘날 애플이 추구하는 디자인 철학의 결정적인 계기가 된 셈이다.혁신 정신스티브 잡스는 현재 구글의 본사가 있는 캘리포니아의 마운틴뷰 지역으로 입양이 되었고, 휴렛-팩커드 본사 근처에 위치한 쿠퍼티노 중학교(Cupertino Middle School)와 홈스테드 고등학교(Homestead High School)을 나왔다. 그는 어릴 적부터 실리콘 밸리를 바라보며 성장했고, 그가 벤쳐 업계의 대부격인 휴렛-팩커드와 게임 업계의 고전 아타리 사에서 여름 인턴으로 일하게 된 것은 일종의 운명이었다. 그곳에서 수많은 기업들이 창업하는 것을 목격했고, 아타리 사를 포함, 수많은 기업들이 혁신 부족으로 쓰러지는 것을 몸소 체험했다. 대부분의 기업들은 역사가 오래되고, 덩치가 커질수록 바깥 세상의 변화에 둔감하고, 자신의 혁신을 두려워한다. 하지만 애플은 오래된 역사와 큰 규모에도 불구하고 2005년부터 2007년까지 비즈니스위크지 선정 가장 혁신적인 기업(World’s most innovative companies) 1위에 뽑혔다. 혁신 정신은 잡스가 캘리포니아에서 살며 본능적으로 체득한 위기 의식에 기인하며, 잡스가 수많은 실패에도 불구하고, 꿋꿋이 재기할 수 있었던 힘이었다.리더십하버드에서 MBA학위를 받고, P&G에서 마케팅 실무를 익힌 Ebay 회장 맥 휘트만, 버클리에서 공학을 공부한 고든 무어 인텔 창업주에 비하면, 스티브 잡스는 글로벌 경영인으로서 학력면에서 다소 부족해보인다. 그러나 스티브 잡스는 부족한 부분을 채울 수 있는 천부적이고 독특한 리더십을 지녔다. 그는 자신의 독특한 이미지를 상품화했고, 이를 통해 다른 CEO들과 자신을 차별화할 수 있었다. 수많은 요인이 있겠지만, 그가 글로벌 경영인으로서 차별화될 수 있었던 요인은 소신, 용기 그리고 쇼비즈니스 능력이라고 생각한다.소신작은 실수도 기업에게 큰 영향을 끼칠 수 있는 글로벌 사회에서 CEO는 의사 결정을 하기가 어렵다. 더더욱 기업간 기술 격차가 작은 IT 산업에서 CEO는 소극적인 의사 결정을 할 수 밖에 없고, 이는 곧 기업의 도태로 이어진다. 90년대 시장 점유율 1위를 차지했던 야후! 코리아는 현실에 안주하며, 국내 실정에 맞는 신규 서비스 개발에 소홀했고, 한국인의 커뮤니티를 좋아하는 특성을 활용한 카페의 다음과 집단 지성을 활용한 지식인을 앞세운 네이버에 추월당해, 현재 이들을 다시 앞지르기 위해 노력중이지만, 쉽지 않아 보인다. 1998년 스티즈 잡스는 고가 정책과 고급스러운 디자인을 고집하던 기존의 애플의 정책과 상반되는 아이맥을 700달러에 출시할 것이라고 발표한다. PC시장을 장악하고 있던 eMachine의 저가형 본체 가격이 500달러였음을 감안하면, 파격적인 가격임이었을 뿐만 아니라, 아이맥은 투명한 케이스에 마치 장난감과 같이 생겼으며, PC와 모니터 일체형으로 디자인하면서 과감하게 플로피디스크와 시리얼 케이블을 없앴다. 애플 이사회는 아이맥의 출시를 강력하게 반대했다. 애플의 이미지가 저가형으로 하락할 것이라는 우려와 함께, 프린터와 같은 주변기기 중 USB를 지원하는 것이 드물어, 대중화에도 실패할 것이라고 주장했다. 하지만 잡스는 자신의 생각대로 아이맥을 출시했다. 자신의 의사 결정의 절박함을 표현하고자, 애플 공동 창업자인 스티브 워즈니악과 함께 출시회에 나와, 이번이 마지막이 될 수 있음을 암시하며, 외로운 결정을 고백하고, 시장의 반응을 기다렸다. 주변 기기 업체들은 아이맥 출시 이후 USB지원을 강화했을 뿐만 아니라, 아이맥과 어울리는 투명 소재를 사용하기 시작했다. 소비자들은 아이맥의 디자인에 열광했고 결과적으로 잡스의 생각대로 맥의 대중화를 이끌었다. 그는 기업의 혁신이 필요할 때에 과감한 의사결정을 했고, 이는 오늘날 애플이 매년 성장할 수 있었던 비결이다. 글로벌 기업이라는 방대한 조직을 이끌어나가는 CEO가 자신의 소신을 가지고, 과감한 의사결정을 하는 것은 마치 장인들이 자신의 작품에 대해 고집을 지켜나가는 것에 비유할 수 있다.Global CEO Report스티브 잡스와 그의 리더십 PAGE * MERGEFORMAT 5

경영/경제| 2007.07.30| 11페이지| 1,500원| 조회(3,725)

애플, 리더십, 아이팟, 스티브 잡스, 잡스, 제너럴리스트, 쇼비즈

미리보기

닫기
[영문]스톡옵션 보상(Stock Option Compensation)

A report onStock Option CompensationContentsIntroductionpage 2General information about Stock Option Compensationpage 3-6Incentivespage 3Disadvantagespage 3-4Proposed changespage 4-5Cost for the Companypage 5-6Expensing Executive Stock Options?Page 6Referencespage 7IntroductionIt is common use that executives get their compensation in two parts, a fixed (monthly) salary and a variable part depending on the firm’s performance. In this report we will provide general information about stock option remuneration and we will discuss the specific Sally Jameson case.The main part of this report consists of general information about stock option compensation. Initially, we will deal with the incentives and the disadvantages of stock option compensation, subsequently two possible improvements in compensation policy will be argued and finally the cost for the company and a change in accounting principles are discussed.We want to conclude this introduction by referring to the example of stock optiices, linking compensation to this benchmark is natural.’ When you turn the story around and look at the case when executives are only paid a fixed monthly fee, managers will in the first instance be concerned to preserve their jobs and more likely to accept deals that may not be in the best interest of the shareholders (The Economist, 6/3/2006). For more comprehensible incentives of stock option compensation, Agliardi and Andergassen (2005) is a good reference.Disadvantages of stock option compensationThe original theory of a higher incentive to increase the stock price does not hold without any reserves anymore. In recent articles the disadvantages of stock option compensation are discussed. Brooks (2006) states that share options actually cause the management objectives to diverge from those of the shareholders. Option bonuses are short-term bonuses, the executives are looking forward to increase the stock price as soon as possible, whether shareholders are mostly long-term investortivation to manipulate the underlying stock price to give them a profit on their options even if the true value of the underlying stock price is below the strike price on their options. The options give them the incentive to do whatever it may take, whether by releasing information, altering accounting methods, or other creative ideas to change the market price of the stock so that it gives them a sufficient profit on their options upon execution.Proposed changes in compensation packageBy now, it should be clear that a variable part in the compensation of executives is indispensable. But as it turned out, stock option compensation only brings along some problems. We come up with two solutions:Companies should consider compensation based on performance related measures unrelated to the value of the firm’s equity. These measures can include fast rates of promotion and wage increases and also year-end bonuses that are related to the overall performance of the company and the individual emduring the late 1990s, stock options experienced a significant increase in popularity when the stock market boom provided enormous gains to their holders. The stock options represent a number of costs and benefits for the companies that issue them.For a company, the initial cost of issuing options is zero (or relatively close to it depending upon fees related to option issuance and initial development of stock options plans). There actually is an initial benefit from the saved money that otherwise would have been distributed to executives or lower-level employees in the form of signing bonuses and other initial compensation outlays. Since employment costs are often considerable, it can be argued that the cash that is saved actually goes a long way in terms of providing the company with cash that can be used for alternative investments or other means that promote the overall growth of the company.However, there is more to the story than the initial cost of the stock options. The issuanc premium created by the higher market price.Expensing of executive stock optionsA little bit out of the core subject of this report, but important to mention, is the present change in the way of accounting of executive stock options. The Financial Accounting Standard’s Board wants to require companies to expense their executive stock options, which makes the “invisible” compensation of executives much more visible and controversial. General Electric, AT& T, Citigroup, Amazon.com, and Ford are some of the companies who expense their stock options already (Deshmukh et al, 2004). In a later article of Deshmukh et al (2006) it is proved that there is a greater likelihood of options expensing for firms with greater transparency and a closer alignment of interests between managers and shareholders. The article provides indirect evidence that expensing is more likely in firms that practice good corporate governance.ReferencesAgliardi, E; Andergassen, R (2005), Incentives of Stock Option Based 2 -

경영/경제| 2007.05.16| 8페이지| 1,500원| 조회(573)

경영, 스톡옵션, 영문, OPTION, 파생상품, compensation, Stoc..

미리보기

닫기
[영문] 경극과 음악(Peking Opera)

Music behind Chinese OperaIntroduction(1) Why Chinese Opera?Chinese Opera was started in the late 19th centuries and originated from Anhui and Hubei opera. Under the influences of other opera, Peking Opera became to be the national form not only in the mainland China, but also in the other places such as Hong Kong and the United States. In May, 2001 UNESCO declared Kun Opera one of the 19 masterpieces of the oral and intangible heritage of humanity. After the success of Kun Opera outside of China, Peking opera and Kun opera had been performed together and both stand for national opera status.One of the reason why Peking and Kun Opera and Chinese music became to be famous in the world was the movie, Farewell My Concubine (覇王別姬, 1993) directed by Kaige Chen. The performance in the movie by the people who were borne with pain moved people from the bottom of heart as it showed the sorrow of Chinese people especially in contemporary times. Actor’s tear behind the mask was the symbol of Chintarted the performance with the youth team in Beijing.Music insideChina Jing(Peking) and Kun Performance was performed in the local community hall, thus the sound and speaker system were not good enough. The stage was too narrow and there was no enough space for the orchestra. In this situation, the personal understanding about the music inside the opera could be wrong.(1) InstrumentsMusic orchestras sit right beside the stage and play music due to the play. It is consisted of 5 players including the leader. One leader is conducting the music and other bands follow the chief rhythm. They use the traditional Chinese instruments and make a glorious harmony.Music inside Peking and Kun opera is unbelievably fast. Jing Hu and Pi Pa in the middle of orchestra lead the music and their high tone and harmonious rhythms make people excited and get involved in the opera. Especially vibration of Pi Pa’s sound stands for how the actor or actress feels about at that moment. The performer showed the he unbalanced scene makes the audiences confused and concentrated to avoid the scene from the mind. This is the moment when the role of actors and actresses is the most important during the play.(2) SingingChinese language is the musical language itself. All the words have its own intonation and the flow of intonation is so important in the sentence. Especially rhyme at the end of phrase is one of the important factors in the song and poem. Thus, every single word in the opera was chosen carefully to match the flow. This characteristic of Chinese language makes the opera more fruitful with the sound.The actors and actress were singing with the high tone during the play. The high tone voice makes a perfect harmony with the instrument, Jing Hu. Jing Hu’s vibration helps the voice go further and higher more and the voice is also making the orchestra’s sound united. On the other side, the background music sounds like happy all the time, the high tone voice is more close to unhappy. Howeveret the person with the pain inside play the role to express the sadness more efficiently.Out of musicAudiencesIn the western style, the role of audiences is to keep quiet on the seat with the formal suit and handclaps at the end of the stage. However in the Chinese opera, people looked like breathing together with the actors, actresses and the orchestra.The leader of the orchestra was standing to face the audiences and handle the music due to the feedback from the audiences. It seems that he was even changing the plot when the feedback was unexpected.It also seems that actors and actresses were performing together with the audiences. When the actors and actresses were singing first, the audiences followed the refrain. Sometimes they sang rhymes together and actors and actresses were also showing more performances when the feedback was really good.MakeupThe expression and makeup are playing important roles in the Chinese opera. The colors on the face were all different and they all stanonAlthough the 2:30 running time was such a short time to experience whole the Chinese opera and music, the way of Chinese people’s life and idea was totally shown in the Chinese opera. China Jing(Peking) and Kun Performance is simply the total entertainment of music and story. Furthermore the actors and actresses showed everything about their abilities such as singing and dancing.Chinese classical story with the glitter faces and music has a strong plot and let people share the mind about the Asian culture. People found another pleasure different from the book. The story was always finished undone or ended with the missing of some episodes, which meant that the rest part of the story would be covered by the audience creativity.The only thing about I felt impatient was that the stage was so small and the equipments at the stage were so poor to show 100% performance. The range of actors’ movement was so limited and it sometimes looked dangerous. Especially in the scene of Sun Wukong’s j 4

예체능| 2007.05.16| 4페이지| 1,000원| 조회(427)

전통음악, 중국음악, 패왕별희, 베이징, Peking Opera

미리보기

닫기
[국제마케팅][영문] Business (& Legal) Conditions in China / 한국인의 관점에서...

Business (& Legal) Conditions in China- As a perspective of KoreansI. IntroBackgroundThe Main goal of paperBox : Why the view of Koreans?II. Understanding Chinese Unique conceptsGuanxi – the connectionMianzi – the facePaixi – the factionalismIII. Politics and BusinessShanghai Bang and Qinghua Bang – understanding the government cabinetBox : Why the politics play a great role in Business?IV. Doing Business in ChinaLong term negotiationChinese people never shows their final cardsV. Chinese legal systemThe failure of GiantCorruptionVI. ConclusionVII. ReferencesI. IntroBackgroundThe main reason why the writer visited Nottingham Univ. was that he wanted to see how Europeans and British people see and think China. Since he studied Chinese studies in Korea as well as business, his major. He had some chances to meet Chinese lecturers in Nottingham and students who studied Chinese studies. He also got lectures about Sinology and had debated with British students about China. Especially in the lased, they got back their confidences and started to be proud of themselves and their country. After special events such as WTO entry and success in holding 2008 Olympics, they thought that they could have a power to influence the world and even control the world. This is, so called, the re-rise of Sino-centralism. They emphasize their own traditional value and some could be hardly found outside China. The first step to research business conditions in China is to understand Chinese unique concepts.Guanxi – the connectionGuanxi means interpersonal relationship. People make a network based on the side horizontal and vertical side on the Chinese society. When people make friends at the school or bloody bondage with family, it is called a horizontal relationship. On the other side, people can work at a kind of working units, Danwei in Chinese, or meet people on the business. It is a vertical relationship. China, one of the collectivistic countries, has its tradition of Confucianism and Gua have needed grouping and connection to survive in the rat race. Sometimes it brings the irrational result and corruption when participants have Paixi during the negotiation.Under the traditional value, Confucianism, people give big weight on the group they belong to. It is said that the group they belong to is one of the highest value they protect. They even believe that they can sacrifice themselves for the group. Historically China used to be divided and the other cities were their cruel enemies.III. Politics and BusinessShanghai Bang and Qinghua Bang – understanding the government cabinetChina is the country managed by one party, CCP – China Communist Party- and political power is much stronger than general expectation. They make a development plan which involves multinational companies and admit the joint-venture with local companies and foreign companies. They sometimes change the law to provide better business conditions to foreign companies. The second step to understand busineof China. They actually support the great plan of west development.The business people, as a perspective of outside, should take a balance to view politics between Shanhai Bang and Tsinghua Bang. Extremely thinking regardless of politics, an apolitical view, can bring disinterest from the administration. However supporting only one side of Paixi could bring the bloody counter-attack of outside in the future.Why the politics play a great role in Business?Most of Chinese companies have been established as state-owned companies under the communist society. Still advisory boards are consisted of people from CCP though they are private-owned companies and the connection between local companies and CCP is tight. Chinese society is wholly dominated by CCP anywhere in China even in the university. Therefore more than one person, at least, could be found in the business negotiation table. To Find out the secretary of CCP, so called Yibashou in Chinese, as soon as possible is the key not to wastcal companies who produced the fake stuffs in China at the court. Though it could be an international big issue, Louis Vuitton gave up to file a complaint again because they didn’t want to be a public enemy against Chinese government and people. That is to say, they are afraid of losing the world’s biggest market.People can find fake Samsung Mobiles and Paramount pirate DVDs on the street but the companies seem to prove them to sell their goods. China is the country so called controlled under not law, but the party, CCP. Strong competition among foreign companies gives the government and party power to dominate them as their own way. Chinese government raises local companies and protects them from outsides.The best way to win against others in the Chinese market is to ignore some disadvantages from local companies and to give up going to the court. Actually to sue in the court looks so rude and aggressive in the perspective of Asians not only in China. The company with huge money to hi :

경영/경제| 2006.06.26| 9페이지| 1,000원| 조회(692)

비즈니스, 중국, 국제, 영어, 꽌시

미리보기

닫기
[신문방송학][영문] 중국 저널리즘(Present and future of New Media in China)

Present and future of New Media in ChinaI. IntroductionII. Media Industry in Chinageneral industries in ChinaWhy is media different from others?multinational companies’ approaches in China – Guanxithe failure of foreign media’s strategy (Phoenix TV and the Rollingstone)III. Internet MediaWhy is new media?Google Case – deal with the governmentNews through the web is blocked (BBC)Simply blockedIV. The future of New Mediathe conversionBlog with RSS technology – with Microsoft caseWeb TV (Cool Streaming TV, Locationfree technology from Sony)PodcastingV. Conclusionthink positiveVI. ReferencesPresent and future of New Media in ChinaI. IntroductionThe way to measure the portion of media industry in one country is measuring by the total quantity of advertisement.The advertisement industry was measured in 2005 as 126.4 billion RMB, 8.5 billion GBP, including 913,800 employments and growing by 17.2% comparing to the year of 2004. Advertisement industry is still 30% of Japanese Media Industry but in China is to cultivate Guanxi with high officials. Guanxi means interpersonal relationship. People make a network based on the side horizontal and vertical side on the Chinese society. When people make friends at the school or bloody bondage with family, it is called a horizontal relationship. On the other side, people can work at a kind of working units, Danwei in Chinese, or meet people on the business. It is a vertical relationship. China, one of the collectivistic countries, has its tradition of Confucianism and Guanxi had a great role in Chinese society.The news corporation who has world wide satellite channels such as Star TV, Fox TV and the biggest movie dealer, 21 Century Fox maintained the high Guanxi and could get into China. Rupert Murdoch who is the owner of the News Corporation met the sons and brothers of Deng Xiao Ping, the former secretary of China and even hired them as director boards in the joint-venture company.the failure of foreign media’s strategy (Phoenix TV the web is more likely to be direct on time. It is almost closed to the real time both posting and reading. All the people who accessed the website can read the article till the webmaster edits it. The direct connection, in addition, between senders and receivers brings the feedback and mutual communication.This freshness threatens the Chinese government. What if they write and publish the article about criticising the government? They simply could block the newspaper and arrest the writers to the jail in the past as they cover the early morning newspaper. As the distance between writers & readers, criticisers and receivers, in other words, is closer and closer, it would be much harder for government to censor the news.The way that the Chinese government chose is to block the main source where they have possibilities to contain the contents against Chinese government or society, such as the freedom of human rights and sexual contents. Actually the Chinese government banned the BBC web on a private blog has same weight with it on the news paper.The other reason is RSS, which could be translated into RDF Site Summary', 'Really Simple Syndication', 'Rich Site Summary’. When the web site updates its contents, it sends information to the senders who want automatically though they don not have to visit the web site. This technology brings bloggers can be communicating with each other through the web.According to the research of Xinhua Media Agency, 36.8million blogs in China are on operation, which means 15% of total internet users (approximately 110 million) have their own blogs. They besides expect that blogs would be doubled at the end of the year. It simply shows how Chinese people have passion about blogs.Chinese government kept on closing unauthorized blogs and let major portal sites have self-censorship. Microsoft actually closed the blog of Zhao Jink, aka Michael Anti who criticised the Chinese government about firing the top editors of Beijing Daily News. Most off total potion of media industry in China, which is the 4th biggest media in China. Chinese characteristics, of course, are shaped well and good-looking. However a lot of people fancy listening to Chinese languages. Since Chinese language, one of the most rhythmical languages in the world, is so fit to the radio media as music and talking.As the price of flash memory and hard disk drive is falling and falling, people easily own the high capacity MP3 players. In other words, they can store single music and CDs as much as possible, besides they have spare spaces to enjoy something such as audio books and a peer broadcasting. The peer broadcasting is produced by personal computers easily and can be shared easily through the web or peer to peer networks.People can speak any words what they want. The cost of equipments like sound cards and microphone is going down and down and there are huge free softwares on the web to produce the own broadcasting. It is so hard for Chinese government to c

사회과학| 2006.06.26| 11페이지| 1,000원| 조회(6,519)

중국, 정부, 미디어, 뉴미디어, 저널

미리보기

닫기