Table of Contents1. Executive Summary2. Problem Statement1) Samsung is facing a problem2) China's representative looks at the strengths of the company, SMC3. Alternatives1) Quick and aggressive investment2) Self-Empowerment3) To advance into non-memory industry4) Aspects of government policy4. Present your choice & provide reasons5. Related issue1) Factory work environment?2) 05.04.2010 Semiconductor plant confirmed.6. Conclusion7. References1. Executive SummarySamsung Electronics Company was established in 1969 to manufacture black-and-white TV sets. At the end of 2004, the company had $78.5 billion in net sales, $66 billion in assets, and 113,000 employees. According to Interbrand, the company’s brand value increased from $5.2 billion (ranking 43rd in the world) in 2000, to $12.6 billion (ranking 21st in the world) in 2004. In 2004, Samsung stood ahead of many brands such as Philips, Kodak, and Panasonic. Sony ranked 20th by comparison.In 2005, the Samsung Group, which included Samsu in other technology products. By 2003, with the help of mobile phones, liquid crystal displays, and memory products, Samsung had generated the second-largest net profit of any electronics company outside of the United States.As of 2003, Samsung offered over 1,200 different variations of DRAM products. Given that DRAM products were conventionally thought of as commodities, the ability to produce 1,200 different varieties was unprecedented in the memory industry. Product ranged from so-called “frontier products” (e.g., 512Mbit DRAM) at the cutting edge of technology to “legacy products” (e.g.,64Mbit DRAM) that Samsung offered to customers after the industry had moved on to later generations. Within each product generation, there also existed “specialty products” (e.g., DDR2 SDRAM, Rambus DRAM) using customized architectures for niche markets.Also unlike its competitors, Samsung tried to create new uses for DRAMs by putting its manufacturing and R&D in support of design firms such as Raml recruits who previously worked at top U.S. technology companies. Most prominently, these included Chang Gyu Hwang, current president of Samsung’s Semiconductor Business; Oh Hyun Kwon, the head of Samsung’s System LSI Division; and Dae Je Chin, recent president of Samsung’s Digital Media Business and the current Korean Minister of Information and Communications. More recently, Chairman Lee created Samsung’s Global Strategy Group, which was used to attract talent from around the world to the organization. Samsung also proudly claimed that it invested more in its employees than almost any other competitor in its industry.2. Problem StatementSamsung is well-known as electronic company all over the world. However, due to the sudden emergence of china that acts as an obstacle to the Samsung, Samsung has recently been threatened too much. This is the issue suggested in the paper and from now on I will discuss this matter more precisely.Aside from technology leakage, and personally about thee excluded). IC Design House 479 companies, IC Manufacturer 70 companies, Packaging & Testing 160 companies, including semiconductor Discrete Device 300 companies. The distribution of the semiconductor industry in China, Beijing, Tianjin and Shanghai, focusing on areas around the hwanbalhae harbor the Yangtze River Delta, Guangdong Province, Shenzhen and the Pearl River Delta, mainly concentrated in coastal areas and eastern and sales of the above three areas All of China's semiconductor industry accounted for 92.5% and 4.8% in the western region, other, other areas are accounted for 2.7 percent. In particular, the Yangtze River Delta around Shanghai, the most important of China's domestic IC Semiconductor cluster base, worth half of the IC design enterprises nationwide, and manufacturing firms and 5.4 is accounted for riders packaging testing company. Beijing, Tianjin, focusing on the hwanbalhae harbor IC research and development, design and manufacturing industry in Yangtze River Delproduce, since 2000 leading to the rapid growth of the Chinese market makers to anticipate the positive move to China began in earnest at the same time as local companies have started to emerge. In 2000, SMIC, CSMC and cooperation with foreign advanced technology was implemented to build a large foundry, fab investments last eight inches, and the mainstream 12-inch fab under construction.In addition, the rapid growth of Chinese companies in the foundry sector is remarkable. Foundry sector and foreign companies, a joint venture between states companies China (hwahong NEC, ASMC), the influx of Chinese capital and manpower, Taiwan (SMIC, CSMC) has been growing by. 2003 SMIC (4th world), CSMC (11 above), and the industry's top foundries in the world has herpes. Chinese foundry industry standard 8-inch wafers at the end of 2003 12 manmae has the processing power of scale. (Taiwan, TSMC 43 manmae, Eastern manmae Anam 6), China's foundry capacity is growing rapidly, but the design and processthin
