Yeongjong City Should Be The Zoo Of Human.November 5th 2012ClassYeongjong City Should Be The Zoo Of Human.“Every rose has its thorn.” This is the phrase that those who decided to move Yeongjong Island should have had in mind before buying a house in Yeongjong. In 2003, the Incheon government proposed a blueprint that would make ‘Incheon Free Economic Zone’ grow by creating new cities; however, most of the contracts which promised development went back to square one after a global financial crisis. The real problem was few residents. Though many apartments were about to be built, there were few people who planned to move in. This problem seemed to be caused by a lack of infrastructures. Lots of money is needed to build infrastructures but building companies were going through a financial shortage. In addition, the difference of opinions between the government and construction companies delayed development. That is, the thorn which the residents did not see when they bought houses was reough the internet advertisement or from the government. The second proposal is to reach a compromise through conversation between the government and construction companies. Finally, Yeongjong City should get economic self-sufficiency by movement of government offices, factories or companies.For start, to focus on building infrastructures, companies and the government should organize teams which deal with Yeongjong City’s troubles. The teams research other cases of ghost cities that have no residents and compare them with Yeongjong’s case. This solution may look superficial; nonetheless, this step is greatly important in that the action means a will to resolve the situation and a basic step to reach a resolution. Let is imagine we are in a maze with a map. Then we will try to figure out where we are now and where is the exit. Like this, if we make teams, we could figure out where we are and what to do next. Furthermore, the gap of opinions between the government, companies and residentsnd with a mutual understanding, not action. Since it is the problem of money, their decision will be very careful. Isn’t there another way that does not require labor costs and that could show results immediately? The second solution does.The second solution is using Social Network System (SNS) for advertising investment products related to the Yeongjong City. In 21st century, the world we are living has so many ways connecting with each other. The easiest way to connect with is the Internet. According to a statistic which a market researcher “E-marketer” released on February 2012, the number of users of the Internet is about 2.2 billion and of Social Network System (SNS) is about 1.2 billion. Considering that more and more people will use SNS, using SNS as the way of advertising is an effective idea. For example, we could make the blog of SNS that promotes investment products of Yeongjong. This solution is effective in that advertisement could attract the eyes of foreigners; however, nvestment needs a possibility of a profit. Therefore, we should give provisional consumers conviction if we are going to use this method. The other concern of this solution is that we may depend on other country’s capital. What is the best solution for sustained development by our own capital?The best solution is that making Yeongjong City has a self-sustaining economy. As an illustration, Songdo, which is one of the new cities of Incheon’s blueprint, recently succeeded to bring Green Climate Fund (GCF). Despite the recession, about 200 billion won flew into Songdo. Many unsold apartments found new occupants, and owners of stores and markets in Songdo had a hope; moreover, the new contracts for Songdo and surrounding cities were proposed. As we could see through Sondo’s case, once the organizations related to the government or major companies are moved to Yeongjong, the government improves the transportation system and people who previously worked at their old offices would move into te the rise of a city.“A city is not a concrete jungle, but zoo of human”, Desmond John Morris, a zoologist of English said. The construction of houses is needed for a city, at the same time the construction of facilities such as stores, hospitals and schools is necessary. Then, how about people who are living in there? People are most necessary requisite to a city. We do not call a place that no one is living as a city. That is to say, Yeongjong is not a city. If Incheon wants to make Yeongjong a city, they have to build infrastructures first. The government and building companies could reach an agreement by making a problem-solution team, and Incheon city should publicize the commercial quality of investment to Yeongjong through SNS, then Yeongjong City would raise capital for constructing infrastructures. For sustainable self-sufficiency, the fundamental way is a moving of buildings which could draw a movement of people. If these suggestions are not implemented, Yeonjong City will re4
