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(IN ENGLISH- PPT )HSL International hotel & tourism marketing, resort, swot analysis

Moreton I sland 1 day tour 2105 HSL International Tourism Hotel MarketingTable of contents 1.0 Introduction 2.0 Product Category Analysis - Product category - Competitive analysis - SWOT and PESTEL analysis 3.0 Customer Analysis - Current customers - New target market 4.0 Brochure Design Analysis - Strengths and weaknesses of the organisation and competitors 5.0 Opportunity analysis - New product for new target market 6.0 New brochure 7.0 Conclusion Reference listIntroduction • Background Moreton Island is one of the most famous rest areas in Brisbane. • Purpose -Introducing to product of Moreton island through some analysis. -Introducing our new product for new target market with new brochure.Product category • Tangatours provides 1 d ay tour in Moreton island. • Enjoying various activities such as snorkelling and sand tobogganing. • Three competitors in the same market Moreton B ay E scapes / Tangalooma I sland R esort / Moreton B ay and I slandCompetitive Analysis Tangatours Moretone activities Reasonable price Exciting discount package options Weaknesses No whale watching Cost to access island Lack of special food promotion Too far from city Opportunities Target appropriate segments of the growing backpacker market Environmental protection (eco-tourism) High repeat visitation Ecological experience for children Threats Number of similar travel agencies Weather can be matter (rain) Seasonal limitation (jellyfish) No popularity of brand name Global financial crisisPESTEL Analysis Political Queensland government supports tourism in Moreton Island. (www.nprsr.qld.gov.au) State and local governments in Queensland provide opportunities to shape a significantly more efficient and growth-supportive business environment for tourism. less strict policy on tourist visa. (www.immi.gov.au) Economic High exchange rates (AUD - EURO) ( www .currencyconverterate.com) 2. Variable fuel prices will influence transport supply and demand ( Moreton Bay Regional Council, 2009, p10) Socitheir lifestyle, values, and personality ( Kotler et a l, 2006, p.13).Segmentation Process for current customer • Family Group (Australian) Geographic Demographic psychographic Behaviors People who do not reside in islands or seasides People who live in relatively cold area such as Tasmania ( www.couriermail.com.au) All ages including infant and the aged (www.news.com.au) Encounter with nature Spend time with family Take short breaks with entertainment and relaxation (www.news.com.au) Catching their breath , feeling calm, and peaceful Seek group activities Seek camp sites (www.couriermail.com.au) Prefer to stay holiday unit with cooking facility• Holiday Makers (International) (www.abetoursim.com.au) Geographic Demographic Psychographic Behaviors Developed countries such as the US and European countries Developing countries such as China and Brazil Young Couples Middle class Encounter with exotic nature Make holiday experiences with entertainment, adventure and relaxation Seeking advenrks And natural heritage Experience a new climate and natural environment Eat out/ dine at a restaurant Go to the beach Prefer meat and beer for lunchInternational backpacker Market Analysis (QLD) (Tourism Queensland, 2006)Brochure Design P rinciples • Advertising (promotion) and distribution • Information about its goods and services → purchase of tourism product (Molina Esteban, 2006, p.1038) • Features of brochure design - front cover - size of brochure - quality of paper - colours - photographs - target market - price, holiday type, and activity - location information - unique selling point (Holloway Robinson, 1995, p.162-175)Brochure Design A nalysis Strengths Weaknesses Tanga tours Focus on special value of offer Attractive font size (strong impact) Price is clearly shown Clear photos that represent activities Unorganised photos No map Too much information Moreton Bay Escapes Various and organised photos Map shows tour routine Description of Things to bring Too big size to carry duct life cycles as marketing models. The Journal of Business, 40 (4), 375-384. Retrieved from http :// www.jstor.org/stable/2351620 Exchange rate (2012) Homepage . Retrieved from http:// www .currencyconverterate.com Holidaymakers. (2012) Homepage . Retrieved from http:// www.abetoursim.com.au Holloway, J., Robinson, C. (1995). The travel brochure. Marketing for tourism (3 rd ed.). Essex, England: Longman. Chapter 10, pp 162-175 Kingl , A. (2010). How a unique culture proposition became a usp . Business Strategy Review , 21(1), 52-55 . Kotler, P., Bowen, J., and Makens, J .(2010). Introduction to marketing for hospitality and tourism. Marketing for hospitality and tourism. (5th ed ).Upper Saddle River: New Jersey. Chapter, pp.3-31 Market Segmentation (2011) Homepage. Retrieved from http://www. www.couriermail.com.au Market Segmentation (2011) Homepage. Retrieved from http://www.news.com.au Molina, A., Esteban, A. (2006). Tourism brochure usefulness and image. Annals of Tourism Researchow}

경영/경제| 2013.04.23| 33페이지| 30,000원| 조회(175)

PPT, SWOT analysis, english presentation, h..

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(in english) pioneer australian aerospace, presentation

Do you know any pioneer of Australian aerospace?Yes? NO?Ok, that’s ok. Today I would like to introduce about Kingsford Smith. Firstly, I am going to explain his early life and I will show you his famous flights, and finally we will look at his aviation achievement.This is himHe was born in 1897 in Brisbane. At an early age, he enjoyed working with his hands and when he turned 13, he began to study mechanics and electrical engineering. In 1920, he started flying for a Western Australian aerial company. Kingsford smith was a national and international hero for his flying achievements. In 1928, he flew to the United States and he was the first person to fly from Australia to the United States. He created new routes and records.Could I draw your attention to this picture?This is his airplane.it is called Sothern cross and its made of wood, metal paper and acetate. There are three propellers, one mounted off the n’’;’9oooose, two wings. High wing monoplane. Navigation lights, hand driven generator, the windshield is made of fabric, acetate. The wings of timber and the fuselage of doped paper.He crossed the pacific and went to Oakland from Brisbane in 1930, and he went to DUBLIN.As we can see from the map, it is very far.He even went to the London from Sydney in 1934, he went to the united sates, San Francisco.Sadly, in 1935 it was his final flight and he died during attempted to his airplane disappeared in Burma.Sydney airport is called Kingsford airport. It was made after Charles Kingsford Smith. As I have explained he was an important aviation pioneer, who made great achievement and he brought huge of contribution to Australia and the world of aerospace.Do you have any questions?Thank you for listening.

독후감/창작| 2013.04.23| 1페이지| 3,000원| 조회(84)

english presentation, aerospace, australia..

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amb200 portfolio, Consumer Behaviour Assessment, motivation, attitude, decision-making

IntroductionAMB200 Consumer Behaviour AssessmentIntroductionConsumer Behaviour:* The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.This portfolio is designed to analyse and understand my own consumer behaviours. The selected consumer behaviour as the basis of the portfolio is buying high-technology items such as PC and laptop. In addition, it will be explained by using the theories including decision-making, motivation and attitude, since those plays a significant role in purchasing process. Purchasing process includes that people should acknowledge of the need, conduct of information search, find alternatives and purchase decision and evaluate them (McEnally et al, 1999). This process starts from decision-making what to buy or why people buy certain product. In the process of decision-making, people acknowledge the need throughout motivation and then, when people makences perceived between alternativesCompensatory strategy usedPurchaseLimited shopping time; may prefer self-serviceChoice often influenced by store displaysMany outlets shopped if neededCommunication with store personnel often desirableNow based on the table above, classify the behaviour into one of these two categories:[ ] Limited problem solving[X] Extended problem solvingFor this decision, what was your decision style?[X] Rational[ ] AutomatedIn groups of the same decision style (rational or automated) discuss:What feature of the behaviour you have in common that made the decision rational or automated?People with rational decision style are careful to buy products; they often conduct lots of research before they buy something. They like to compare and contrast similar products and want to have the best outcome. I also do a lot of research to get the best outcomeIn what circumstances could your decision style have been opposite to the one you identified?When I walk around the shoppiation from marketers, friends, and online-bloggers. Also, I get product knowledge based on directed learning, I do prior search for information. Nowadays, I use ‘Cybermediaries’ to save time and cost.Worksheet 2 – MotivationActivity 4–What motivates you?Learning ObjectivesUpon successful completion of this tutorial, students should be able to:explain their own consumer behavior by using two motivation theorieslink motivation theories with values theories to solve a real-world problemPart A - KnowledgeWhat was the consumer behaviour you selected in Activity 2? _______buying a PC____________Did any of these needs influence your behaviour; complete the table belowYes or NoMcLelland’s MotivesIf yes, why?YesNeed for achievement: to attain personal accomplishmentConspicuous consumption of status products – “I’ve made it”I feel good when I get what I want to getYesNeed for affiliation: to be in the company of othersProducts that are consumed with others i.e. team sports, shopping centresI lovimilar fact in the table below. Firstly, these two behaviours are different due to types of product. Therefore, the motivation could be different, buying a material can be regarded as Utilitarian need, where buying a sports ticket can be regarded as Hedonic need. Still, there are cultural differences despite of different type of product.My behaviour was buying a pc, where the other person was buying a sports ticket. My Australianfriend chose true friendship, happiness and a word of beauty, these values are intrinsic motivation and it belongs ‘Belongingness’ in the Moslow theory. It also shows one’s personality. He can be understood that out-going person who likes to engaged with friends and wants to be accepted by others in the group. On the other hand, I chose social recognition, freedom, and self-respect which can be linked with extrinsic motivation. I mostly fit ‘ego-needs and belongingness’, I cared about myself and others a lot. I feel good when I am admired by others especially wActivity 2).Buying a PCWhat intentions need to be created to lead to this behaviour?I will buy a PC from AppleWhat do your family and friends think about this consumption behaviour?Both my family and friends think it is a good idea to buy a PC from Apple, since Apple is very popular and apple products have a good quality.Were there any barriers to your ability to control your behaviour?It might be expensive to buy, normally, apple product is more expensive than other brand.What was your attitude towards the behaviour?I have a positve attitude towards apple and i have attitude based on cognitive information processing. I have a strong belif that apple product has nice features.Given the information above, how does the Theory of Planned Behaviour (TPB) effectively explain your behaviour? If the TPB does not effectively explain your consumer behaviour discuss why.Theory of planned behaviour is used to understand consumer behaviour. Planned behaviour occurs because of behaviour intentions,iour

학위논문| 2013.04.22| 9페이지| 50,000원| 조회(344)

motivation, Consumer behaviour, qut, attitu..

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(in english) Identity and Language Topic: How are identity and language interrelated? How has English influenced to my identity?

Identity and LanguageTopic: How are identity and language interrelated? How has English influenced to my identity?Content pageAn introduction………………………………………………….3Methodology……………………………………………………..3Literature review………………………………………………..3Findings (Primary RESEARCH) …………………………….4Discussion……………………………………………………..……5Reference…………………………………………………………..5IntroductionIn Australia, there are many international students who learn English as their second language. Most of the international students have two languages and two identities. Learning another language can bring some changes to the original identity. This report will discuss how living in a different culture and speaking a different language can influence to one’s identity. It aims to look at the development how identities are formed across cultures. Identity can be defined as features of persons that include race, ethnicity, nationality, social class, gender, age. People change identities due to suit the needs of the situation. Identity can be changed based on different surrounding factors such as culture and language (Thornborrow, 2004). Thus, it is important to observe the surrounding factors that cause change of identity.MethodologyThis report is written based on primary data from personal experience. Also, it has secondary data from journal articles in linguistic anthropology. This report will include matters related to sociology, linguistics, and anthropology.Literature reviewThroughout one’s lives people are constantly building identity in relation to interactions with others. In the society, people form relationship with others and from this process, people can be influenced by other. This is how people formulate one’s identity in a certain culture (Thornborrow,2004). According to Kroskrity (2000), “the emphasis is on identities not essentially given but actively produced whether through deliberate, strategic manipulation, or throughout of awareness practices. This both captures the agency of speakers and views language as social action.” Since Kroskrity has mentioned above, identity is changeable with practices like language practices in the society. Therefore, it has proven that language should be regarded as a social activity that effects on formulating one’s identity.When people come to the different society from their original culture where they came from, people often change their identities through two types of process, that are code-switching and language crossing. For example, in Australia, foreigners should speak English in order to have a conversation with Australians Also, people should understand Australia’s culture and background due to have closer relationship with other Australians. Without knowing a country’s culture and language, it is very hard to be accepted in the society (Thornborrow, 2004).FindingsI have found from code-switching that it means some degree of competence in two languages even if bilingual fluency is not yet stable and it can be used to fill a linguistic concept gap or establish an identity different from the one that can exist in either language (Kroskrity, 2000). While in some places, this can be an exception, in many multilingual and bilingual communities, it is and should be seen as a norm. Where the code switching is the norm, it is seen as fluid, unmarked, and uneventful, and where it is the exception it will be viewed as marked, purposeful and strange. Code-switching allows speakers to communicate fluently, maintaining an even flow of talk. No hesitation pauses, changes in sentence rhythm, pitch level or intonation contour mark the shift in code. There is nothing in exchange as a whole to indicate that speakers do not understand each other. Apart from the alternation itself, the passages have all the earmarks of ordinary conversation in a single language. And hence a person’s identity can be changed.The language crossing uses language, which is not generally thought to belong to the speaker. This involves a sense of movement across quite sharply felt social or ethnic boundaries, and it raises issues of legitimacy that participants need to reckon with in.DiscussionAs this report has observed relationship between identity and language, it is clear that language can affect the change of identity. In the process of learning English, people also learn other social-cultural rules through different language. In the process of learning different language, people moderate their identity through code-switching and language crossing. Thus, Language is the important fact in formulation of one’s identity.ReferencesJoanna Thornborrow. (2004). Language and identity. In Language, society and power.Paul Kroskrity. (2000). Identity. Journal of Linguistic Anthropology, 9(1-2), 111-114.PAGE * MERGEFORMAT1

인문/어학| 2013.04.22| 5페이지| 8,000원| 조회(162)

english and identity, my english my ident..

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(in english )amb201 BHP Billiton asx stock data analysis report

IntroductionBHP Billiton is an Anglo-Australia multinational mining and petroleum company. This company is listed as part of the ASX and hence will give a good indication of the Australian economy. According to the Australia’s exports of goods and services data, 47.5% of Australia’s exports are of minerals and fuels. This means that the products that the BHP Company produces are the most prominent factor, which can improve Australia’s economy. Hence the goal of this report is to analyze this company’s data to understand the economical conditions in Australia since 1999 to present.This report will analyze weekly closing price fluctuations, and through the analysis of all ordinary returns and BHP’s returns, work out the features of the data. Also this report will show how the results apply to Australia’s economy and draw out conclusions.BHP weekly closing share price (col3)Firstly this section will analyze BHP weekly closing price. . Closing price is the final price at which a security i.1005Kurtosis-1.53372Skewness0.203612Range43.14Minimum5.56Maximum48.7Sum17212.66Count730Largest(1)48.7Smallest(1)5.56Confidence Level(95.0%)0.966982Figure 1Figure 1 show that the data is quite scattered based on the average. Hence it is relatively disperse. However, after determining the outliers using IQR, it has shown that in the BHP closing price, outliers do not exist (-29.63875, 76.15125). Through the descriptive statistics, features of closing price can be found, but because weekly BHP closing price is a time series data, it would be more effective to analyze the difference by looking at the change in trend. Hence with closing price as the variable a graph is shown below.Figure 2From figure 2, there are no changes in the BHP Closing price in the period from 1999 to 2004. There were minor changes but the level was kept similar. Then since around September of 2003, the BHP Closing price started to increase. Then in 2008, it sets a record for the highest price ever. This consistent nd expenses nationally, and BHP was also a victim of this crisis. From the lack of demand in raw materials after the 2008 global economy crisis, BHP, which was a global mining company that primarily exported raw materials, had taken negative impacts. However, Australia has recovered from the economy crisis and the country has a lot of assets in the natural raw materials, hence it is expected in the future for the closing price of BHP to keep steadily rising.BHP weekly returnsReturn is the gain or loss of a security in a particular period. Formula for working out the return is as following; return = (current value)-(original value) / Original value. According to this formula, larger return represents larger fluctuations. In a different sense, it shows that by studying the weekly return fluctuations; the stability of the market can be understood.Below shows descriptive statistics of BHP return.BHP returnMean0.003566Standard Error0.00161Median0.005891Mode0Standard Deviation0.04349Sample V4When we observe figure 4 the largest and the least value can be found around November 2008. Looking at the return values on a 3 week period of that time, it is, -17.05% 41.55% -15.65% as it can be observed, there is a large fluctuation and it can be analysed that there were internal problems and hence very unstable.Relationship between BHP and the all ordinariesThe All Ordinaries Index is the most internationally recognized indicator of the Australian share market. And BHP is also listed on ASX which means BHP also consists of All Ordinaries to be used as a barometer for the economy. BHP return shows the change in profits of the company; hence it is heavily influenced by economical changes. Keeping in mind that all ordinary indicates the change in economy, there must be a relationship between these two variables.Hence to analyze the relationship between the two variables, the scatter diagram below will be used as an aid.Figure 5Figure 5 shows that there is a linear relationship betweece the reason for this strong linear relationship.CoefficientsStandard Errort StatP-valueLower 95%Upper 95%Lower 95.0%Upper 95.0%Intercept-0.000230.000592-0.38550.699977-0.001390.000934-0.001390.000934BHP return0.3230330.01357823.790055.31E-930.2963750.3496910.2963750.349691ConclusionIn conclusion, this report has analyzed the global mining company, BHP’s weekly closing price and the weekly return figures based on time. Both of these variables have had a significant fluctuation around November 2008 and it was because of the global economical crisis. The All Ordinary Index, which is used as a barometer for the Australian economy, was compared to BHP’s return. BHP, because it was a listed company in the ASX, there was a strong linear relationship between All Ordinary Index and BHP’s Return.BilbiliographyAll Ords. (2013). All Ords: Share Prices & Chart. Retrieved April 3, 2013, from Hyperlink "http://www.asxallordinaries.com" www.asxallordinaries.comClosing Price. (2013). Investopedia. ReT1

학위논문| 2013.04.22| 7페이지| 50,000원| 조회(113)

graph, bhp biliton report, data analysis, a..

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