Critical Incident HYPERLINK "https://moodle.uef.fi/course/view.php?id=208"Intercultural competence and professionalismLast year, I travelled Zurich in Switzerland. I went to McDonald’s to have a lunch, and I ordered in English. I did not know how to speak Swiss language, but I thought English was an international one. I was in a line to order for a couple of minutes. I decided to have a new combo for my lunch. I ordered it in English, and a staff could not understand my English. I was unhappy and I pointed the menu. The staff was angry at me, and she throw me what I had ordered. I was very angry. I deserve a good service as a customer. Even she did not give me ice cream, but ice cream was already paid on the receipt. After going back to the hotel, I searched ‘Racism in Switzerland’ on Google a lot. There were several big issues about it, including my case. I have never felt like this. I did not experience racism. Because of this experience, I hate Switzerland. I did not want to came topany showed their new released hamburger only. It did not contain multicultural elements. The film of Finland showed and advertised not only hamburger but also their image. It was wonderful.I am majoring in journalism and filmmaking. In the field, content of message is more important than how the message shows. I know it well, but I have never thought about it seriously. When I saw the film, I reminded of the experience in Switzerland. Even though I experienced terrible thing in Switzerland, I could turn it over positively. I can deliver the message that is concerned multiculturalism, and importance of minorities in advertisement though the only video. I searched multiculturalism in advertisement field and read several studies.Nations worldwide are experiencing a rising multiculturalization. In countries such as the UK, US and Canada, a complex and multidimensional market has replaced the 'average consumer', where minorities are the new majority (Jamal 2003; Johnson 2009; Statistics Carands, is implicitly predicated on the 'melting pot' model of immigration specific to the United States where expectations of assimilation are more modest than in other places.Given the importance of ad content other than ad source, another advertising research stream has investigated consumers' response to various cultural cues within advertisements (e.g. Appiah 2001; Brumbaugh 2002). Cultural cues reflect the values, symbols, ethics, rituals, traditions, material objects and services produced or valued by members of society, which activate shared cultural knowledge, and stimulate when, where and how.Overall, the study demonstrated that multi- cultural advertising may be more persuasive among cultural minorities and highlighted key moderators such as viewers' cultural identification and openness to cultural diversity (Williams etal. 1995; Green 1999; Avery 2003; Cano & Ortinau 2008).Black people "do not look alike; they came originally from different countries, spoke different languagacially determined minority populations (African-Americans, Asian-Americans, Hispanic- Americans, and so forth), but also minority populations determined by sexual orientation (gay males, lesbians, transvestites, and so forth). Between and across cultures it includes comparisons of same-sex populations in different countries. The broad definition allows for study of the complex bundle of issues related to race, sex, and sexual orientation that converge in contemporary research. Let us now tum to the historical context that affords a backdrop for the emergence of these ideas.In other study, he use of cultural elements in advertising targeted to minority segments can help get the message through—but it certainly does not guarantee success. Furthermore, the misuse or overuse of this type of tool can be counterproductive and negatively affect consumers' perceptions of brands. First and foremost, advertisers must ensure that their multicultural advertising is easy to under- stand and engagi through.Far more important than having a culturally relevant/normal is to have an advertisement with a culturally relevant content.In the end, we must not forget that Hispanics, African-Americans, and Asians are, primarily, consumers. As do Caucasians, they look for specific attributes in products and services. We should first focus on communicating on these attributes and then see whether we can do it more effectively in a culturally relevant way.The worst scenario is perhaps when we actually misuse these cultural elements. The line between cultural cues and cultural stereotypes is extremely fine and, unfortunately, very easy to cross if one does not have trusted sources of information or advice. For example, commercials that generalize the idea that minority segments mainly live in low-income urban areas, or advertisements that use African-American characters with specific (and frequently stereotyped) body shapes are likely to generate negative reactions among consumers.When I make
Theatre has been around for centuries. Theatre is an intricate part of human history. Theatre is important because it has the ability to show the best and the wort sides of human nature. It has the ability to purge our emotions, making it an experience that cleanses the human soul. Even before humans had the ability to read and write, stories were passed down through oral storytelling and giving a visual imagery o people and bringing memories to a persons mind.
Due NelimarkkaJoensuu Art Museum OnniJoensuu Art Museum OnniI went to Joensuu Art Museum Onni, which is situated right in the town centre near the market square. The neo-Renaissance building, a former grammar school, was beauty in 1894 and designed by the architect Theodor Decker. In connection with the renovation work of 1924-25 the attic was converted into a usable third floor. The building was used as school until 1977, according to the plans drawn up by the city architects. In 1981, the art museum moved in. Jones Art Museum celebrated its 50th anniversary in 2012.There are a lot of museums in the Republic of Korea. Especially, in Seoul, the capital of the country, many modern art museum and other classic museum co-exist all around the city.In Daegu, where I live, many cultural facilities are there. However, most of the facilities are far away from the town centre. Because of the location, people cannot easily go to the museum and opera house. After getting off the subway, people shpeople easily go and enjoy. It seems that Finns also go to museum. At the museum, classic exhibition and modern one are exhibited together.Due Nelimarkka 28.5. - 4.10.2015.The painter and professor Eero Nelimarkka (1891-1977) is known for his Ostrobothnian (Western Finlan) winter landscapes. These composed and quiet paintings form a large part of the artist’s late career. However, they only show a fraction of his versatility. During his career Nelimarkka explored many other important themes. For example, Nelimarkka painted self-portraits for decades. In addition, portraits of his wife and fellow artists were among his favorite topics.Eero Nelimarkka was born son of a tail in Vaasa, Western Finland. He also pursued craftsmanship by training as a pastry chef. He continued his studies in Stockholm and Lubec. Once he found permanent work in Helsinki, he began taking evening classes in art. Later he was mentored by Eero Jarnefelt, whom Nelimarkka considered his most important teacher. .Neli included brighter colors as well.Distinct surfaces, simple lines and harmonies color scheme are the distinguishing marks of Eero Nelimarkka’s artistic expression.Eero Nelimarkka’s granddaughter Riitta Nelimarkka (1948-) is known for her large and colorful tapestries. Her style combines Mediterranean colors and morphing figures. At times, the finished work takes its shape after these figures. Recently this theme has also been in her colourful wooden statutes.Tapestries are only one part of Riitta Nelimarkka’s creative process. The more spontaneous drawings depict humorous and ironic incidents. Her works often involve Elise, Riitta Nelimarkka’s alter ego, who follows her creator both in and outside the studio.Riita Nelimarkka’s earlier works include art and children’s books as well as animation. The best known of her animated films is Seven Brothers, adapted from Aleksis Kivi’s classic novel of the same name.Due Nelimarkka exhibition in Joensuu Art Museum is based on Nelimarkka Museum’soo thickly. I could see the layers at the pictures.Next picture was a scene of her famous films, Seven Brothers. At the painting, blue-colored trees are drawn with spread ink. It was not just one color, but mix-up several ink. It seemed that she had matched chroma of the ink. Beside the tree, seven brothers and bears were fighting each other. Their motions were different, but did not look messy. Its image was cut and pasted down. It was also fresh for me. Very nice.Most of all, I was impressed with this picture. I was very wondering how she worked to make it. I saw such a method for the first time. It looked a photo but looked like a drawing too. It was a composite photography. When I had thought about composite photos, photo was combined with another photo, not drawing. Overlapping skill made my limited idea widen about composite photo.In another exhibition room, there were amazing embroidered works of art. She had used warm colors even in cool-tone. It maked it more sensuous. The matng. She drew draft pictures with a pencil and kind of pastel. It was very simple, but I could feel characteristic details of hers.Not only drawing, but also she used a silk-screen. It was great. It did not look like a draft, and as good as her knitting works. I think she enjoy using curves on her working. Everything, from color selecting to materials and using curves, were in harmony, and made me feel cozy, warm and happy.I like it the most. It was the only piece that I could understand without title. It described uterus. It is the place where babies live, when women was pregnant. Being pregnant makes mother happy. When I saw it, I became happy. Plus I felt comfortable. It was like being babies. I like the subject of the work, and I thought it could show her world of her works at once.Unlikely, her grandfather, Eero Nelimarkka, drew painting a lot. His works were limited. Not knitting, not animation, just drawing and painting. Most of them were about people. He had chose dark colors. IGE