[마케팅] 라네즈마케팅 성공사례 (영문)

소개

아모레퍼시픽에 라네즈에 마케팅 성공사례 레포트를 영문으로 만든 것입니다.

목차

Ⅰ. Motivation of company selection
Ⅱ. Analyzing the company
1. Introduction of Corporation
2. Ideology and vision of company
(1) Ideology of company
(2) Vision of company
3. LANEIGE
(1) Introduction of LANEIGE
(2) BRAND STORY
Ⅲ. Analysis of marketing
1. SWOT and game plan deduction
2. Marketing mix
(1) Features of product
(2) Price policy
(3) Place policy
Ⅳ. Success factor of LANEIGE marketing
1. Experience marketing
2. Strong brand management
3. Brand concept
(1) LANEIGE experience example - Experience shop, Myung-Dong in Seoul `The Amore
(2) Example of online experience - LANEIGE GIRL
Ⅴ. Conclude

본문내용

1. Introduction of Corporation
AMORE-PACIFIC, which advanced the cosmetic field for the first time in domestic, has grown up continuously and amazingly, and theyre positioning the upper class strongly despite of chaos and struggling market situation where adding the established abroad companies, and they raised the Korean cosmetic industry as a world best.
AMORE-PACIFIC, which awake their full mind into internationalization early, currently established and now operating the local corp. and facilities into whole world such as U.S, Europe, China, South-East Asia since they exported the cosmetic for the first time in domestic in 1964 and theyre get down to heading the global generation as to export the cosmetic and accessaries into 50 countries spreaded all over the world. Except for cosmetic field, AMORE-PACIFIC is presently loved as the best products and service in the various life field with their huge effort against concerning peoples beauty and health as to the necessity of life field including shampoo, toothpaste,

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