e-bay business

소개

MBA 과정중 작성했던 리포트입니다.
e-bay의 현황, Business Model, Financial Model 등을 구체적으로 구성했습니다.
모든 리포트는 영어로 작성되어 있으며 워드화일입니다.
당연히 교수님께 좋은 점수를 받았습니다.

목차

Business Overview

Business Model
- Factors of Production
- Sales & Collection
- Local vs. Global

Finance Model
- Gross Margin
- Cost of Sales and Marketing
- Capital Intensity
- Growth
- ROIC

References

본문내용

Business Overview
eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998, it reincorporated in Delaware and in September 1998 it completed the initial public offering of its common stock.

It currently has three primary businesses: the eBay Marketplaces, Payments and Communications. eBay Marketplaces provide the infrastructure to enable online commerce in a variety of formats, including the traditional auction platform, along with other online platforms, such as Rent.com, Shopping.com, Kijiji, mobile.de, and Marktplaats.nl. Its Payments business, which consists of PayPal business, enables individuals or businesses to securely, easily and quickly send and receive payments online. Its Communications business, which consists of Skype business, enables VoIP calls between Skype users, and also provides Skype users low-cost connectivity to traditional fixed-line and mobile telephones. Together, eBay Marketplaces, PayPal and Skype provide unparalleled e-commerce and communications offerings for buyers and sellers around the world.

Business Model
Corporate & industry Cycles
The US retail e-commerce industry was estimated to be valued at $86B in 2005 with the global e-commerce industry estimated at $391B in 2005. Based on eBay’s FY2005 US and worldwide gross merchandise value, they currently represent approximately 28% and 10% respectively of the US and global e-commerce markets.

참고자료

· www.ebay.com,
· www.skype.com,
· www.google.com,
· www.yahoo.com,
· www.moneycentral.com,