미디어 심리학적 관점에서 본 아동과 성인의 감정 반응 차이 영화 겨울왕국 2 사례 분석 영문 레포트 Analysis on Children and Adults' Psychological Responses on Frozen 2 (2019)

소개

성균관대학교 미디어커뮤니케이션학과 Introduction to Media Psychology 영문 레포트
Analysis on Children and Adults’ Psychological Responses on Frozen 2 (2019)

목차

1. Introduction: Meaning of Study - Table 1 CGV's audience age group poll

2. Responses
2-1. Children
2-2. Adults

3. Main Determinants and Psychological Factors
3-1. Children
1) Parasocial interaction and modeling
2) Lack of cognitive understanding
3-2. Adults
1) High cognitive understanding and catharsis
2) Challenge plot

4. Conclusion

본문내용

This paper is going to analyze the difference of the main determinants and psychological factors behind children and adults watching Disney Picture’s Frozen 2 (2019). One of Disney’s latest over-ten-million-viewed movies, Frozen 2’s data show a significant difference in age group proportion of viewers. According to CGV’s audience age group poll, the movie showed a higher proportion of audience in the age group of the 30s and the 40s than the 20s. On top of this, 43.8% within the 35.0% of the age group of 40s was the ratio of groups of three or more people, which were parents buying tickets for themselves and their kids. This means that the majority of the viewers were concentrated more on young children than the 20s.

Based on these statistics, this paper will discuss the psychological determinants that drove children to choose Frozen 2. Since the higher numbers of Frozen 2’s 30s and 40s represent the parents of young kids..

<중 략>

참고자료

· Kwon, B. W. e initial. (2015). An Importance-Performance Analysis on the determinants in selecting the animated movie, "Frozen". p.51.
· Lee, H. J. (2013). A Study on the Relationship between Morphological Characteristics and Consumer Preference in Children's Character. p.221.