Use of Hashtags of Fashion Influencers on Instagram / 인스타그램 패션 인플루언서 해시태그 언어학적 분석

소개

'사회언어학' 수업에서 패션 인플루언서들의 해시태그를 언어학적으로 분석하고 고찰한 영문 레포트입니다. 현대 사회에서 해시태그의 기능과 역할을 다루고, 패션 인플루언서들의 해시태그 통계를 그래프로 분석하고, 이에 대한 결론을 담은 9페이지 가량의 레포트입니다.

목차

1. Introduction: Puzzle & Data
2. Previous literature
3. Data analysis
4. Conclusions and implications

본문내용

As the usage of smartphones become more and more pervasive, members of the modern society has been using a diverse variety of SNS(Social Network Service) applications as a platform for communicating. Instagram, the image-based social platform has established itself as one of the most used SNS worldwide, by generating ‘hashtags’, which shares content by attaching keywords behind the "#" symbol. The hashtag allows users to search for specific information that they want, thereby increasing the efficiency of image screening and enhancing curation functions. As a result, groups of people with similar interests were formed around hashtags, and companies began to use Instagram as a new marketing platform to communicate with them. Achieving the brand's message delivery, product promotion, and customer expansion through influential users on social networks instead of existing celebrities has become an efficient, modern marketing strategy for recent companies.

참고자료

· Kim, J., & Chung, H. (2016). An investigation on the unexpected usages of hashtags in Instagram. Design Convergence Study, 15(2), 135−152.
· Lee, K. S. (2016). Effects of hashtag types in the image-based SNS on the effectiveness of advertising. Unpublished master's thesis, Hongik University, Seoul.
· Wishpond. (n.d.). 3 Key hashtag strategies: How to market your business & content. Wishpond. Retrived August 30, 2017, from https://blog.wishpond.com/post/62253333766/3-keyhashtag-strategies-how-to-market-your-business.