경영학과/경영정보학과 기말 리포트

목차

1. About Our Company and Business

2. SAGE Option
Ⅰ. Adjust Raw Materials
Ⅱ. AI Order Machine
Ⅲ. 15% Discount for gelato every Tuesday
Ⅳ. Buy one serving gelato, get the second serving 50% discount

3. Non-SAGE Options
Ⅰ. Cafe Marketing Slogans
Ⅱ. Benchmarking

본문내용

1. About Our Company and Business
Our company is a café shop named 'Gyeom’s Scoop'. This shop operates in Hanuman Street, UBUD, Bali. Gem’s Scoop is a shop that specializes in making Vegan Gelato. Other than that, we also offer other Items such as dairy free cake, dairy free smoothie and various local store-bought vegan milk. The target customers are health-conscious people and gelato lovers. The open time is 10am to 9pm from Monday to Thursday and 9am to 10pm from Friday to Sunday and holidays. Also, we are offering delivery service (only Gelato) by cart and truck.

Ⅰ. 15% Discount for gelato every Thursday
1. Rationale:
I had researched that the existing gelato store which located in Bali island, many of them are using discount period or happy hour strategy to attract customers.
For example, one smoothie bar in Bali island named “GELATOPIA”, they will have a 10% discount in July 10th-July 14th.

참고자료

· https://m.blog.naver.com/PostView.nhn?blogId=no1_hanafax&logNo=90194180725&proxyReferer=https%3A%2F%2Fwww.google.com%2F