마케팅 분석

목차

1. Customer loyalty
2. Social media marketing
3. Sustainable marketing

본문내용

1. Meaning of keyword
Customers are deeply involved in the product purchase situation and continue to purchase or use their preferred products, services, or ideas in the future.

2. Why I select this keyword
It was interesting that Stew Leonard, who runs the supermarket, felt that an unsatisfied customer had lost $50,000 of income.

참고자료

· Armstrong, Gary, Philip Kotler, and Marc O. Opresnik, Marketing: An Introduction, 13th Ed. Global Edition. Prentice Hall/ Pearson Education. ISBN-9781292146508
· P.4_The influence of brand experience and service quality to customer loyalty mediated
· by customer satisfaction in Starbucks coffee Malang /Aldeline Nolita Devia, Siti Aisjah, Astrid Puspaningrum
· P.4_Strategic Analysis Of Starbucks Corporation / By: Nithin Geereddy (ID: 80842082) /
· in academia edu
· P.6_전 세계 3000만 명 홀린 푸드미디어 '쿠캣＇의 힘 / 김병주 기자 / FORTUNE KOREA / http://www.fortunekorea.co.kr/news/articleView.html?idxno=12114
· P.8_https://cvshealth.com/thought-leadership/message-from-larry-merlo-president-and-ceo
· P.11_A Case Study on the Continuous Innovation of Pulmuone / 김현정 ( Hyun Jeong Kim ) , 이상우 ( Sang Woo Lee ) , 장영철 ( Young Chul Chang ) / 경영사연구 (경영사학) 60권0호
· P.13_Factors Influencing Customer Doughnut Brand Choice Decision in Thailand, Focusing on Mister Donut, Dunkin' Donuts and Krispy Kreme Doughnuts/ Haoqiang Zhu / Idenpendent Study (M.B.A.)--Graduate School, Bangkok University, 2016
· P.15_https://www.universalyums.com/
· P.18_Materialization for Characteristics of Color Marketing Targeting Early Adopters /
· Kim Jae Won / 한국디자인포럼
· P.20_글로벌 기업이 약속하는 재생에너지로의 전환, RE100 / 포스코경영연구원(구 포스코경영연구소) /
· POSRI 이슈리포트 2018권10호
· P.22_Localization of Western MNC in Korean market : McDonald, Google, Nestle / 김주태 /
· 전문경영인연구 제12권 제2호
· P.25_Gaging Customer Response to Dawn Delivery Service Using Social Big Data / Gauhar Uatay, Dong Seok Cho, Hae Young Lee / Culinary Science & Hospitality Research 26(2), 2020.2,
· P.27_https://platum.kr/archives/15979
· P.29_https://channel.io/ko/blog/crm_maketing_success_case