더본코리아 기업가 정신과 사회적 기업

목차

1. INTRODUCTION

2. CHAPTER ONE: COMPANY HISTORY AND VISION, MISSION, BUSINESS MODEL
1) History
2) Vision, Mission, Business Model

3. CHAPTER TWO: LEADERSHIP ANALYSIS
1) Definition of Leadership
2) Visionary Leadership
3) Coaching Leadership

4. CHAPTER THREE: MARKETING STRATEGY
1) Sustainable Management

5. CHAPTER FOUR: INNOVATIVE AND DIFFERNTIATED GLOBAL STRATEGY
1) Innovative Products for Foreign Customers
2) Differentiated Distribution Channel

6. CHAPTER FIVE: CORPORATE SOCIAL RESPONSIBILITY
1) Social Contribution
2) Win-win Cooperation Activity

7. CHAPTER SIX: PROBLEMS TO BE SOLVED
1) Controversy over The Abuse of the Law
2) Corporation Governance

8. CHAPTER SEVEN: CONCLUSION

REFERENCE

본문내용

Eating has been seen as more than just filling the stomach, a social and cultural activity. Every act of buying food ingredients, making food, and sitting down and eating together has an interaction. However, from the reality that it is difficult to use personal productivity for household chores, the dining-out industry has developed. The restaurant industry is diversifying and scaling, and consumers can easily find a chance to enjoy the five senses in the ever-changing trend of eating out. The domestic food market is getting more frequent due to economic development and women's social advancement, and competition among restaurant companies to attract customers is also fierce. Along with fierce competition, the recession affects sales in the dining-out industry. Four out of five franchises have lost sales, and the Family Restaurant has also closed its doors for continuing declines in sales.

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