[a+레포트]카카오톡 회사분석 영어자료 경영학 뉴욕주립대학 기업분석 기술경영

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안녕하세요.
이 글은 뉴욕주립대 경영수업을 들을 때 작성한 레포트입니다.
한국의 기업인 카카오사에 대해서 조사하고 분석한 자료입니다.
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본문내용

1.) KAKAO is Korea software developing company and established from 2010 by Kim Bum Soo(Unknown, 2006). (Unknown, 2006)KAKAO connects everything. "New connect makes the better world" is main management idea. KAKAO was started messenger application since March, 2010. Recently, Korea’s mostly use (JANG, 2016)KAKAO TALK service 90% and 5 billion people download since May 2014. (Unknown, 2006)KAKAO merged with DAUM in 2014.
It developed social networks service applications such as KAKAO talk KAKAO story and so on based smart phone. It provides a variety service. For example, KAKAO STORY, KAKAO TAXI, KAKAO PAY, KAKAO GAME and so on. KAKAO TAXI is calling system what offer on-demand service. KAKAO PAY is payment system what use easily payment. KAKAO insists that people are the most important thing on management. Basically keyword is "On-Demand". It solves things that people ordered in online such as smart phone at offline. It will be an independent mobile life platform.

참고자료

· WIKIDIPIA (2006), KAKAO. Explain about KAKAO. Retrieved FEB 10 2017 from WIKIDIFIA.
· Web site : https://ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4_(2006%EB%85%84)
· KAKAO(2006), About Vision. Retrieved Feb 10 2017 from KAKAO Homepage Web site : http://www.kakaocorp.com/main
· JANG YOON-HEE(Dec 28 2016) NEWSIS, KAKAO TALK domestic messenger market share 95%. Retrieved Feb 10 2017 from NEWSIS. Explain about KAKAO stocks. Web site : http://www.newsis.com/ar_detail/view.html/?ar_id=NISX20161025_0014472632&cID=10401&pID=10400
· KAKAO(2006) Explain about KAKAO. Retrieved Feb 10 2017 from KAKAO Web site : http://www.kakaocorp.com/main
· CHOI DONG HYUN(Mar 26 2016) AISA Economy, KAKAO expects on-demand O2O service growth. Growth O2O service Market. Retrieved Feb 10 2017 from ASIA Economy. Web site : http://view.asiae.co.kr/news/view.htm?idxno=2*************36189
· CHA EUN JI(Feb 02 2017) EBN, Line - KAKAO Talk, now a profitable platform transformation. Explain about KAKAO TALK and Line competition. Retrieved Feb 10 2017 from EBN. Web site : http://www.ebn.co.kr/news/view/875186
· DAUM FINANCE Analysis(Feb 07 2017), KAKAO Stock Analysis, Information about KAKAO Stocks. Retrieved Feb 11 2017 from DAUM .Web site : http://finance.daum.net/item/main.daum?code=035720
· LEE HUN IL, PARK KYUNG HOON(Dec 29 2016) Business post, Kim Bum Soo Chairman of the Board of KAKAO. Kim Bum Soo Chairman of the Board of KAKAO. Retrieved Feb 11 2017 from Business post. Web site : http://www.businesspost.co.kr/news/articleView.html?idxno=39760
· GWOM HYE GIN, YOUNHAP News(May 26 2014), KAKAO Merger ... 3 trillion won market launch, Explain about merger with DAUM and KAKAO. Retrieved Feb 09 2017 from YOUNHAP news. Web site : http://www.yonhapnews.co.kr/it/2014/05/26/2401000000AKR*************0017.HTML
· NO SEUNG UK, MAIL Economy(Jun, 24 2015) Band · KAKAO Story, Low Profitability to Traffic. Explain about KAKAO SWAT analysis. Retrieved Feb 11 2017 from MAIL Economy. Web site : http://news.mk.co.kr/v2/economy/view.php?sc=50000010&cm=%C4%BF%B9%F6%BD%BA%C5%E4%B8%AE&year=2015&no=710158&relatedcode=000130397
· MENG Ha GYUNG, Korea Daily(Jun 26 2016), Twenty-five percent of day-to-day activities with smartphones, Explain about smart phone using time for teenagers. Retrieved Feb 08 2017 from Korea Daily. Web site : http://www.hankookilbo.com/v_print.aspx?id=06546274be9e4bd192a238459ea4ef51
· OH DEA SUNG, KBS (Dec 04 2017), Samsung Galaxy, brand ranked No. 1 in the worst ... E-Mart, KAKAOTalk Order. , Explain about Samsung Galaxy brand. Retrieved Feb 09 2016 from KBS. Web site : http://news.kbs.co.kr/news/view.do?ncd=3388325&ref=A
· JEUN YUONG SUN, JUNG ANG Newspaper(Dec 03 2015), They have 100 billion ... Emoticon market through KAKAO, Explain about KAKAO Emoticon and value. Retrieved Feb 09 2016 from JUNG ANG Newspaper. Web site : http://news.joins.com/article/19180915
· CHOI YU RY, Korea Economy(May 28 2015) Google, mobile search stand 'charter reversal' ... Domestic portal 'tension, Explain about Search Engine Market in Korea. Retrieved Feb 09 2017 from Korea Economy. Web site : http://www.hankyung.com/news/app/newsview.php?aid=201505279023g
· Wikidipea(Dec 20 2016) , Fintech, Explain about Fintech. Retrieved Feb 09 2017 from WIKIDIPEA. Web site : https://ko.wikipedia.org/wiki/%ED%95%80%ED%85%8C%ED%81%AC
· JO MI NA, KYUNG NAM Newspaper(Jan 09 2017, Apply), for a KAKAO bank or an internet bank, KAKAO bank authorization request. Retrieved Feb 09 2017 from KYUNG NAM Newspaper. Web site : http://www.knnews.co.kr/news/articleView.php?idxno=1202436
· KIM JUNG YOO, E-today News In domestic market(May 05 2016), 300 trillion won in next year, 20 times in two years' . Explain about O2O Market Size from E-today News. Web site : http://www.etoday.co.kr/news/section/newsview.php?idxno=1324595
· NAVER DICTIONARY(2006), Korean National Culture Foundation, Central Research Institute for Korean Studies, Globalization. Notion about Globalization. Retrieved Feb 04 2017 from NAVER. Web site : http://terms.naver.com/entry.nhn?docId=796041&cid=46634&categoryId=46634
· LEE HUN IL, PARK KYUNG HOON(Dec 29 2016) Business post Kim Bum Soo Chairman of the Board of KAKAO. Kim Bum Soo Chairman of the Board of KAKAO Retrieved Feb 2017 from Business post. Web site : http://www.businesspost.co.kr/news/articleView.html?idxno=39760
· KIM HYUN AH, E-daily(May 29 2015), Next KAKAO acquires 3 SNS 'Path' assets. Merge with Path. Retrieved Feb 11 2017 from E-daily. Web site : http://www.edaily.co.kr/news/NewsRead.edy?SCD=JE41&newsid=*************3840&DCD=A00504&OutLnkChk=Y
· CHO JAE HOON, HYUN DAI Business Newspaper(Jan 06 2017), Netmarble · KAKAO Games 'Daeruk class' listed ... Prospects 'clear', Stocks about KAKAO and Netmable. Retrieved Feb 06 2017 from HYUN DAI Business Newspaper. Web site : http://www.finomy.com/news/articleView.html?idxno=42263
· LIM IL GON, Business Watch(Feb 09 2017), Annual turnover approx. Synergy with KAKAO. Explain about ROEN and KAKAO. Retrieved Feb 04 2017 from Business Watch. Web site : http://www.bizwatch.co.kr/pages/view.php?uid=29024
· KAKAO(2006), About Vision. Retrieved Feb 10 2017 from KAKAO homepage. Web site : http://www.kakaocorp.com/main
· LEE DAE HO, Digital Daily(Feb 24 2017), KAKAO Page - Next Webtoon to move into China. KAKAO is expending to china. Retrieved Feb 01 2017 from Digital Daily. Web site : http://www.ddaily.co.kr/news/article.html?no=152119
· JANG JIN WON, Asia Daily, Feb 07 2017, Fast foreigner, picked Naver than KAKAO. Foreign stockholders buy NAVER Stocks than KAKAO Stocks. Retrieved Feb 12 2017 from Asia Daily. Web site : http://www.asiatoday.co.kr/view.php?key=2*************424
· KAKAO corp (2014) KAKAO MISSION. Explain about KAKAO Mission. Retrieved Feb 13 2017 from KAKAO homepage. Web site : http://www.kakaocorp.com/about/vision
· KIM YU SUNG, Edaily (2016) KAKAO "Good progress rate of advertising revenue increase" Retrieved Feb 11 2017 from Edaily. KAKAO is rising up sales by advertisement. Web site : http://www.edaily.co.kr/news/NewsRead.edy?SCD=JE41&newsid=*************6336&DCD=A00504&OutLnkChk=Y
· CHOSUN IL BO(2016), KAKAO Talk occupies 95% of domestic mobile messenger market. .Explain about KAKAO Talk occupation of market. Retrieved Feb 11 2017 from Edaily. Web site : http://app.chosun.com/site/data/html_dir/2016/10/25/*************.html
· PARK JA HYUN, KOREA Economy(January 13 2011) The key to communication is to narrow the 'power distance' between your boss and your subordinates. Explain about Power Index Distans Score. Retrieved Feb 10 2017 from Korea Economy. Web site : http://www.hankyung.com/news/app/newsview.php?aid=2011010930721
· Job planet, KAKAO Co., Ltd(2006). KAKAO Company Employees Interview. Retrieved Feb 02 2017 from Job planet. Web site : https://www.jobplanet.co.kr/companies/53975/reviews/%EA%B5%AC-%EC%B9%B4%EC%B9%B4%EC%98%A4-
· LEEM JI SUN, HANI(June 16 2016) , KAKAO, horizontal atmosphere · What is high salary entity? Interview with KAKAO Employees. Retrieved Feb 02 2017 from HANI. Web site : http://www.hani.co.kr/arti/economy/economy_general/748428.html
· LEEM JI SUN, HANI(June 16 2016) , KAKAO, horizontal atmosphere · What is high salary entity? Interview with KAKAO Employees. Retrieved Feb 02 2017 from HANI. Web site : http://www.hani.co.kr/arti/economy/economy_general/748428.html
· LEEM JI SUN, HANI(June 16 2016) , KAKAO, horizontal atmosphere · What is high salary entity? Interview with KAKAO Employees. Retrieved Feb 02 2017 from HANI. Web site : http://www.hani.co.kr/arti/economy/economy_general/748428.html
· LEEM WON KI, (2012), Book Title : Discard yesterday, (pp 47-48) Retrieved Feb 02 2017 from Discard yesterday. Web site : http://book.daum.net/detail/book.do?bookid=BOK0001846869311
· MOON DA HYE(Jul 14 2016, Daily Grid) 1st in the annual salary of large corporations 'Next KAKAO, best welfare' Breast milk in company. KAKAO Welfare for employees. Web site : http://www.dailygrid.net/news/articleView.html?idxno=41307
· LEE HUN IL, PARK KYUNG HOON(Dec 29 2016) Business post Kim Bum Soo Chairman of the Board of KAKAO. Kim Bum Soo Chairman of the Board of KAKAO Retrieved Feb 11 2017 from business post. Web site : http://www.businesspost.co.kr/news/articleView.html?idxno=39760
· YOON SO RA, SBS NEWS, KAKAO staff(Jan 12 2016), reminiscent of Kim Beom-soo's communication. KAKAO Employees missed communication with Kim Bum Soo. Retrieved Feb 11 2017 from SBS News. Web site : http://news.sbs.co.kr/news/endPage.do?news_id=N1003356456
· YOON SO RA, SBS NEWS, KAKAO staff(Jan 12 2016), reminiscent of Kim Beom-soo's communication. KAKAO Employees missed communication with Kim Bum Soo. Retrieved Feb 11 2017 from SBS News. Web site : http://news.sbs.co.kr/news/endPage.do?news_id=N1003356456
· YOON SO RA, SBS NEWS, KAKAO staff(Jan 12 2016), reminiscent of Kim Beom-soo's communication. KAKAO Employees missed communication with Kim Bum Soo. Retrieved Feb 11 2017 from SBS News. Web site : http://news.sbs.co.kr/news/endPage.do?news_id=N1003356456
· KAKAO(2006) Explain about KAKAO. Retrieved Feb 10 2016 from KAKAO Web site : http://www.kakaocorp.com/main