우방타워랜드 (이월드) 경영부진 마케팅 해결책 / 영어발표

목차

1. Customer Analysis - Usage Rate
2. Customer Interest Area
3. Supplementary Services: Information
4. Strengths
5. Opportunities
6. Weaknesses
7. Threats
8. Competitors
9. Issues/Problems
10. Recommendations
11. Blue Print Reinforcement
12. Concentrating on the better Profit Sides
13. Other Strategies to Promote Service Expansion
14. Service Process Redesign: Service Quality and Productivity
15. Recommendations (Con.)

본문내용

According to the local Woobang’s randomized research based on 203 Customers:
Sex: 51.23%(104 Men) 48.77%(99 Women)
Age:
10~20: 10.34%(21)
20~30: 52.71%(107)
30~40: 26.11%(53)
40~50: 8.37%(17)
50~60: 1.97%(4)
Occupation:
Student: 44.33%(90)
Office Workers: 12.81%(26)
Specialty: 9.36%(19)
Sales/Service/Housewives: 6.40%(13)
No Job: 2.46%(5)
Education Rate
Graduated/College Students 44.83%(91)
High School Graduate: 13.79%(28)

<중 략>

Front Stage Service
Standard language practice on basic sentences
- teaching employees to ask excuse to the customers
Employee Knowledge to deliver to customers
Sincerity of Services
Being expert on the field

Back Stage Service
Employee Management
- Recruiting full-time employees from base
Encouraging customer value toward employees
Selective carrot and stick approach
Employees of the month to create competition to promote better services
- Semi-annual customer satisfaction
- Complaint handling & reporting

참고자료

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