McDonald’s_Marketing

소개

맥도날드의 마케팅 성공에 대해 잘 만든 피티자료입니다.

목차

1. About McDonalds
2. Marketing at McDonalds
– Food Quality
– SWOT Analysis　　
– 4P Analysis
– Localization
– CSR-Strategy
3. Developmental model
4. Discussion
5. Bibliography

본문내용

About McDonalds
McDonalds
? 1955.4.15 Ray Kroc opens the first McDonald’s restaurant in U.S.
? 1961 Hamburger University opens in Illinois.
? 1963 McDonald’s sells its one billionth hamburger.
? 1968 The Big Mac is first introduced .
? 1974 The first Ronald McDonald House opens.
? 1990 Ray Kroc was included the most important people of century
? 2003 McDonalds starts a global marketing campaign, “I’m lovin’ it”.
? 2004 Andrew J. McKenna is elected as new CEO.
2006 McDonals celebrates its 50th Anniversary.
McDonalds in Korea
? 1988 Opens the first market in Apgujeong, Korea.
? 2006 Ronald McDonald Childrens’s Soccer club is established.
? 2007 Ronald McDonald House opens in Korea.
? 2008 McDonalds celebrates its 20th Anniversary in Korea.
? 2010 Wins first place at NCSI

참고자료

· 맥도날드 사람들 - 폴 퍼셀라
· 맥도날드 쿠데타 - 레이 크록
· 맥도날드 그리고 맥도날드화 ? 조지 리처
· 버거의 상징 ? 조 칸첼로
· 패스트 푸드의 제국 ? 에코 리브르
· 인물 세계사 ‘레이 크록’ ? 박중서
· 맥도날드가 망하지 않는 이유? 조인스뉴스 2007. 9. 24
· http://www.aboutmcdonalds.com/mcd