인도의 문화적 세계화, 푸드산업, THE INDIAN CASE OF CULTURAL GLOBALIZATION
- 최초 등록일
- 2021.11.13
- 최종 저작일
- 2021.04
- 12페이지/ MS 파워포인트
- 가격 2,000원
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문화적 세계화의 인도 글로벌브랜드 푸드산업 ppt입니다.
THE INDIAN CASE OF CULTURAL GLOBALIZATION - Digesting Globalization: the Indian Food Industry
목차
1. Outline of a study
2. INDIA Growth Rate
3. The Indian Food Industry
4. Heaven of Spices & Herbs
5. The Indian Food Industry : McDonald’s
6. How McDonald’s Conquered India through Localization
7. The Indian Food Industry : KFC
8. The Indian Food Industry : Pizza Hut
9. The Indigenous Food Industry
본문내용
The Indian Food Industry
• Two food booms are taking place in India simultaneously
: the boom in multinational brand-name foods and the indigenous food boom.
• But multinational brand-name food companies failed to conquer the Indian food market.
Bangaloreans were fairly comfortable with ‘Multinational Corporations(MNCs)’ that built software, but when it came to food and food production, anti global sentiments were rife.
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