월마트의 성공 전략

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월마트의 성공전략에 관련한 개관 및 전략 분석

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Combining a full line of groceries and general merchandise department.
Including Wal-Mart Specialty Shops such as the Vision Center, Tire & Lube Express and One-Hour photo processing.
Size: 187,000 sq. ft.
Number of stores: 1,900
Number of Associates: 220~550
Items: more than 142,000(full)
Sales: $ 90,419 millions
Neighborhood Markets
Status
Year of Start
Description
1998
Generally located in markets with Wal-Mart Super centers, supplementing a food distribution network.
Also serving customers who need groceries, medicines and general merchandise.
Size: 42,000 sq. ft.
Number of stores: 50
Number of Associates: 80~100
Items: more than 29,000
Sales: $ 556 million
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Success factors in U.S. market
The Wal-Mart Value
Every Day Low Prices !
A successful innovation in retailing
The most important value in differentiating itself from its competition
Customer is Number One
-Providing great customer service
-Showing respect for the individual
-Striving for excellence
PRICE
SERVICE
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Success factor in U.S. market
The Success Model
Small-Town Locations
Relentless Cost Control
Partnerships with suppliers
Unrivalled Distribution & Logistics Management
“WAL-MART POWER”

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