평가점수A

아시아나 항공의 SWOT 분석 및 미래

등록일 2001.06.14 워드파일MS 워드 (doc) | 10페이지 | 가격 700원
다운로드
장바구니관심자료
상세신규 배너

목차

INTRODUCTION
Steadily growing, Asiana Airlines
MAIN CONTENTS
I. Airline Industry in Korea
II. Asian Air
III. Korean Air
IV. Comparison
V. SWOT Analysis of Asiana
-Strength
-Weakness
-Opportunities
-Threats
VI. Marketing of Asiana
VII. Future of Asiana
-A. Strategic Alliance with Korean Air & Outsourcing
-B. Strategic Alliance with other companies
CONCLUSION

본문내용

ASIANA AIRLINES
AFTER THE LEADER IN HOT PURSUIT
INTRODUCTION
STEADILY GROWING, ASIANA
With only 13 years of history, Asiana Airline has grown as a formidable figure in the Korean airline industry, despite the presence of the monopolistic Korean Airline, boasting it뭩 30 years of history. Asiana has steadily grown with the fresh brand image and new airplanes, accompanied with high quality services. Examining the domestic airlines, the two Korean companies are almost in an equal position. However, when comparing the number of international airlines, airplanes, and employees, Asiana is outstripped by Korean Air, especially in the number of Airplanes (More than twice), which translates into less market share. Competition with foreign airline companies is also expected to increase, with more foreign companies entering Korea due to the opening of Inchon International airport, a hub airport of North-east Asia.
However, Asiana Airline is equipped with superb marketing skills and high quality services, definitely a world-class level. High quality service was proven by receiving the 멇TW Passenger Service Award 2001? an authoritative award just like the Academy awards in the movie industry. Asiana is proactively trying to increase the number of international airlines and applying various marketing strategies. Comparison with Korean Air, SWOT analysis, and recommended future strategies will be included.
  • 구매평가(1)
  • 구매문의(0)
      최근 구매한 회원 학교정보 보기
      1. 최근 2주간 다운받은 회원수와 학교정보이며
         구매한 본인의 구매정보도 함께 표시됩니다.
      2. 매시 정각마다 업데이트 됩니다. (02:00 ~ 21:00)
      3. 구매자의 학교정보가 없는 경우 기타로 표시됩니다.
      4. 지식포인트 보유 시 지식포인트가 차감되며
         미보유 시 아이디당 1일 3회만 제공됩니다.

      찾던 자료가 아닌가요?아래 자료들 중 찾던 자료가 있는지 확인해보세요

      더보기
      상세하단 배너
      우수 콘텐츠 서비스 품질인증 획득
      최근 본 자료더보기
      아시아나 항공의 SWOT 분석 및 미래
      페이지
      만족도 조사

      페이지 사용에 불편하신 점이 있으십니까?

      의견 보내기