소셜 미디어 환경에서 테르티우스 융겐스 성향이 개인의 직무성과에 미치는 영향 (The Effects of Tertius Iungens Orientation on Job Performance in the Context of Social Media)

서지정보

· 발행기관 : 한국경영학회
· 수록지 정보 : 경영학연구 / 41권 / 5호 / 1217 ~ 1248페이지
· 저자명 : 곽기영, 이정민

초록

본 연구는 테르티우스 융겐스 성향이 소셜 미디어 환경에서의 지식공유활동을 통해 개인의 직무성과에 미치는 영향을 분석하였다. 이를 위해 소셜 미디어 지식공유활동과 테르티우스 융겐스 성향에 영향을 미치는 요인을 개인적 요인 및 사회적 요인을 포함하는 종합적 관점에서 도출하였다. 사회인지이론과 사회자본이론을 바탕으로 개인적 요인으로는 자기효능감과 도움의 즐거움을 제시하였고, 사회적 요인으로는 사회적 상호작용 연결과 호혜규범을 제시하였다. 본 연구에서 제안된 연구모델을 검증하기 위해 234명의 직장인을 대상으로 데이터를 수집하였으며, 구조방정식모델을 통해 연구모델을 실증적으로 검증하였다. 분석결과, 자기효능감, 사회적 상호작용 연결, 호혜규범은 테르티우스 융겐스 성향과 소셜 미디어지식공유활동에 긍정적인 영향을 주었다. 또한 소셜 미디어 지식공유활동은 개인의 직무성과와 긍정적인 관련성이 있음을보여주었다. 실증분석 결과를 토대로 연구의 발견점을 토의하였으며 연구의 이론적 및 실무적 시사점과 함께 연구의 한계를 제시하였다.

영어초록

In recent years many companies have paid attention to knowledge sharing as a key factor achieving a distinctive competitive advantage, and have considered increasing organizational member’s knowledge sharing activities. Knowledge sharing activities can be seen as a series of steps occurring interaction that impacts on performance. In order to effectively share the knowledge, it is important to mobilize knowledge resources through the formation of active relationships and maintain a close relationship with people who have useful knowledge. So in this study we pay attention to social media by focusing on relationship and interaction with peers and others as a useful tool enabling effective knowledge sharing. People who work in social media share useful knowledge and information from various people around them as well as peers, and want to get the information to solve problem they face.
Social media can be combined with various media tools (video, audio and pictures etc.) found on the Internet. Through social media, people can easily share not only explicit knowledge based on text, but also the tacit knowledge which may be difficult to express in written form.
In other words, as social media has become a helpful information technology through which to facilitate knowledge sharing activities amongst the members of an organization, it has become essential for managers who intend to heighten the job performance of their employees through knowledge sharing activities to actively review the introduction of social media as an alternative or supplement to the existing knowledge management system. People who make active use of social media tend to gain knowledge and information with which to resolve the problems they encounter not only from their coworkers, but also from various other people around them. Thus, in the context of social media, the notion of tertius iungens, which refers to the introduction of unconnected individuals and to the transformation of alienated relationships into close ones, plays an important role in information exchange and knowledge sharing. By introducing people who have not yet been connected to one another,tertius iungens leads to the building up of strongly connected network structures. The knowledge and information can flow smoothly within strongly connected networks. This consequently makes knowledge sharing more efficient and effective. This study seeks to derive the factors which influence tertius iungens orientation and knowledge sharing activity in social media under a social media environment. This endeavor, which is based on the social cognitive and social capital theories, employs both the individual and social perspectives. While self-efficacy and enjoyment of helping are introduced as individual factors,social interaction ties and norm of reciprocity are proposed as social factors. It also introduces knowledge sharing activity in social media and tertius iungens orientation as antecedent factors which influence job performance. Using this research model, an attempt is made to analyze the determinants pertaining to tertius iungens orientation and knowledge sharing activity in social media, and to identify the mechanism of tertius iungens orientation and knowledge sharing activity in social media which in turn influence individual job performance.
In order to empirically test the proposed model, the overall approach employed was a field study using the structural equation model. We carried out data analysis using two-step methodology with LISREL 8.7. The first step in the data analysis was to establish the convergent and discriminant validity of constructs. In the second step, we examined the structural model based on the cleansed measurement model. The empirical analysis revealed that self-efficacy, social interaction ties, and norm of reciprocity positively influenced tertius iungens orientation and knowledge sharing activity in social media, while enjoyment of helping was found to only have an insignificant influence on these factors. In addition, tertius iungens orientation had a significant impact on knowledge sharing activity in social media, which in turn influenced individual job performance. In conclusion, we discussed both theoretical and practical implications of this research and suggested its limitations.

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