장거리노선 기내특화서비스에 대한 외국인 승객의 만족도가 항공사의 브랜드 자산을 매개로 하여 고객충성도에 미치는 영향에 대한 연구 (A Research on the Effect of Foreign Passengers' Satisfaction on Specialized Cabin Services on Long Haul Flight to Their Loyalty through Airline's Brand Asset)

서지정보

· 발행기관 : 한국항공운항학회
· 수록지 정보 : 한국항공운항학회지 / 21권 / 3호 / 65 ~ 77페이지
· 저자명 : 김광일, 권은형, 김기웅, 박성식

초록

A high brand reputation of a airline means the airline is preferred by passengers becauseof its unique services being even better than others. This is why airline's specialized servicesare important in that those services would create a new brand value and build up theairline's brand image, being enable to have competitive advantage over other airlines, toprovide satisfied services, to have a mutual trust between passengers and the airline and tocreate customer's loyalty. A-Airline have been trying to give passengers a joy of flight byproviding its customized and specialized cabin services out of airlnes' stereo-typedservices.Therefore this paper will find out how their satisfaction of the cabin services have apositive impact on customer loyalty through brand image, brand reputation, brand identityand brand attraction. Those services would not only contribute to upgrade A-airline'scorporate image but show the way to which the cabin service is heading also.

영어초록

A high brand reputation of a airline means the airline is preferred by passengers becauseof its unique services being even better than others. This is why airline's specialized servicesare important in that those services would create a new brand value and build up theairline's brand image, being enable to have competitive advantage over other airlines, toprovide satisfied services, to have a mutual trust between passengers and the airline and tocreate customer's loyalty. A-Airline have been trying to give passengers a joy of flight byproviding its customized and specialized cabin services out of airlnes' stereo-typedservices.Therefore this paper will find out how their satisfaction of the cabin services have apositive impact on customer loyalty through brand image, brand reputation, brand identityand brand attraction. Those services would not only contribute to upgrade A-airline'scorporate image but show the way to which the cabin service is heading also.

참고자료

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