관광산업에 있어서 음식요인이 관광지 만족 및 관광지 충성도에 미치는 영향에 관한 연구 (A Study of the Effect of the Food Factor on Tourist's Satisfaction on Destination and Destination Loyalty in Tourism Industry)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 23권 / 3호 / 63 ~ 86페이지
· 저자명 : 안성식, 백만기, 이현종

초록

Generally, food tourism is defined as all kinds of tourism in which tourist activities related with food happen. Accordingly most tourists who take part in the tourist activities related with food can be called food tourists.
Nowadays, tourists, searching for better quality of life according to wellbeing trend and increasing leisure time owing to the five-day work week system, are increasing. Particularly, the tourists whose purpose itself is to experience food in the destination are rising. Thus, this study intends to investigate the effect of the food factor on tourist's satisfaction on destination and customer loyalty in tourism industry.
This study conducted a questionnaire survey on the citizens in metropolitan city, Seoul, who experienced food tourism before, where a total of 187 questionnaires were used. As a result, it was found that culture, food, and exchange factors among the factors motivating food tourism had an effect on the tourist's activity to take part in food tourism, Among the tourist-participatory activities in food tourism, it was confirmed that familiar food in the destination had an effect on the satisfaction on destination, familiar food and purchase in the region on the intention of word-of-mouth, and familiar food and food in the region on the intention of revisiting. Though there exists a limitation in this study, it is meaningful in that it suggests a measure to create and maintain food tourists from academic as well as practical aspects.

영어초록

Generally, food tourism is defined as all kinds of tourism in which tourist activities related with food happen. Accordingly most tourists who take part in the tourist activities related with food can be called food tourists.
Nowadays, tourists, searching for better quality of life according to wellbeing trend and increasing leisure time owing to the five-day work week system, are increasing. Particularly, the tourists whose purpose itself is to experience food in the destination are rising. Thus, this study intends to investigate the effect of the food factor on tourist's satisfaction on destination and customer loyalty in tourism industry.
This study conducted a questionnaire survey on the citizens in metropolitan city, Seoul, who experienced food tourism before, where a total of 187 questionnaires were used. As a result, it was found that culture, food, and exchange factors among the factors motivating food tourism had an effect on the tourist's activity to take part in food tourism, Among the tourist-participatory activities in food tourism, it was confirmed that familiar food in the destination had an effect on the satisfaction on destination, familiar food and purchase in the region on the intention of word-of-mouth, and familiar food and food in the region on the intention of revisiting. Though there exists a limitation in this study, it is meaningful in that it suggests a measure to create and maintain food tourists from academic as well as practical aspects.

참고자료

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