충주호사랑 호수축제 참가자의 추구편익과 지각된 가치, 구매행동의 관계 (The Relationship among Benefit Sought, Perceived Value and Purchase Behavior of Chungju-ho Lake Event Participants)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 22권 / 6호 / 515 ~ 531페이지
· 저자명 : 석강훈

초록

The main purpose of this study is to suggest significant implications on a plan for effectively improving, managing, and utilizing services of sports event through its results, by analyzing relationship between the perceived value and purchase behavior through benefit sought of participants in sports event, which is being rapidly expanded. The following conclusions were obtained according to the above research purpose. First, participants, who have psychological and individual benefit sought in sports event participants, were indicated to have significant influence in all of emotional, monetary, social, acquisitive value factors. The behavioral benefit sought was indicated to have significant influence only in monetary, social, acquisitive value factors. Second, the emotional, monetary, and acquisitive values of sports event participants were indicated to have significant influence upon customer satisfaction. Emotional, social and acquisitive values were indicated to have significant influence upon re-visiting intention.

영어초록

The main purpose of this study is to suggest significant implications on a plan for effectively improving, managing, and utilizing services of sports event through its results, by analyzing relationship between the perceived value and purchase behavior through benefit sought of participants in sports event, which is being rapidly expanded. The following conclusions were obtained according to the above research purpose. First, participants, who have psychological and individual benefit sought in sports event participants, were indicated to have significant influence in all of emotional, monetary, social, acquisitive value factors. The behavioral benefit sought was indicated to have significant influence only in monetary, social, acquisitive value factors. Second, the emotional, monetary, and acquisitive values of sports event participants were indicated to have significant influence upon customer satisfaction. Emotional, social and acquisitive values were indicated to have significant influence upon re-visiting intention.

참고자료

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