통합e-SCM의 도입요인이 대리점의 운영생산성에 미치는 영향 분석 - 국내 S전자 대리점을 중심으로 - (A Study on The Effects of Integrated e-SCM onOperation Productivity for Retailers)

서지정보

· 발행기관 : 한국생산성학회
· 수록지 정보 : 생산성연구: 국제융합학술지 / 22권 / 2호 / 133 ~ 161페이지
· 저자명 : 이범희

초록

Recently, online network & internet have become important in our lives. We use
internet everyday to find information, shopping or business transaction etc. And
especially firms’ utilization of internet is increasing more and more. Currently, there’re
two strategies which are being practiced in manufacturing firms. The first one is the
e-SCM method which is expected to extend network competitiveness with retailers. The
second one is the extension of e-Commerce in which manufacturing companies acquire
customers’ information through direct contact.
However, it’s difficult for a manufacturing company to get benefits out of these two
strategies at same time because each strategy can be regarded as exclusive rather than
complementary. For a manufacturing firm, e-SCM is cooperative with retailers, but
e-Commerce is not.
This mutually exclusive point has resulted in channel conflict. So, many enterprises
have been trying to solve these channel problems, but so far the way to solve theses
problems is just for the avoidance of channel conflict by minimizing problem rather
than by finding fundamental solution. So far, the study of online channel conflict
avoidance has been much, but the study for the solution of it has not been enough yet.
In this research, the case of S’ electronics company is studied. The firm is expected
to demonstrate synergy effects by performing integrated e-SCM which integrates
e-Commerce with e-SCM. Hence, the purpose of this researchis to find empirically the impact of integrated e-SCM on retailers’ performance.
First, S’ electronics fundamentally removed channel conflict by adopting the
integrated e-SCM which combines e-Commerce with e-SCM. Second, as a result, the
retailers of S’electronics company are expected to perform well in the financial aspects
such as profitability, productivity as well as in the non-financial aspects such as
reduction of decision time, retailers' competitiveness for e-Commerce. Therefore, a set
of hypothesis that retailers' performances are influenced by the integrated e-SCM are
made, and customer satisfactions are also increased.
Finally, in concluding section of this research, a few cases of retailers’ experiences
will be illustrated in terms of financial as well as non-financial perspective. The result
of this study will suggest that, at the era of internet, the importance of retailers will not
be reduced. Rather the cooperation between manufacturing firms and retailers will be
needed more than ever.

영어초록

Recently, online network & internet have become important in our lives. We use
internet everyday to find information, shopping or business transaction etc. And
especially firms’ utilization of internet is increasing more and more. Currently, there’re
two strategies which are being practiced in manufacturing firms. The first one is the
e-SCM method which is expected to extend network competitiveness with retailers. The
second one is the extension of e-Commerce in which manufacturing companies acquire
customers’ information through direct contact.
However, it’s difficult for a manufacturing company to get benefits out of these two
strategies at same time because each strategy can be regarded as exclusive rather than
complementary. For a manufacturing firm, e-SCM is cooperative with retailers, but
e-Commerce is not.
This mutually exclusive point has resulted in channel conflict. So, many enterprises
have been trying to solve these channel problems, but so far the way to solve theses
problems is just for the avoidance of channel conflict by minimizing problem rather
than by finding fundamental solution. So far, the study of online channel conflict
avoidance has been much, but the study for the solution of it has not been enough yet.
In this research, the case of S’ electronics company is studied. The firm is expected
to demonstrate synergy effects by performing integrated e-SCM which integrates
e-Commerce with e-SCM. Hence, the purpose of this researchis to find empirically the impact of integrated e-SCM on retailers’ performance.
First, S’ electronics fundamentally removed channel conflict by adopting the
integrated e-SCM which combines e-Commerce with e-SCM. Second, as a result, the
retailers of S’electronics company are expected to perform well in the financial aspects
such as profitability, productivity as well as in the non-financial aspects such as
reduction of decision time, retailers' competitiveness for e-Commerce. Therefore, a set
of hypothesis that retailers' performances are influenced by the integrated e-SCM are
made, and customer satisfactions are also increased.
Finally, in concluding section of this research, a few cases of retailers’ experiences
will be illustrated in terms of financial as well as non-financial perspective. The result
of this study will suggest that, at the era of internet, the importance of retailers will not
be reduced. Rather the cooperation between manufacturing firms and retailers will be
needed more than ever.

참고자료

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