개인화된 웹 검색 순위 생성 (Customized Web Search Rank Provision)

서지정보

· 발행기관 : 대한산업공학회
· 수록지 정보 : 대한산업공학회지 / 39권 / 2호 / 119 ~ 128페이지
· 저자명 : 강영기, 배준수

초록

Most internet users utilize internet portal search engines, such as Naver, Daum and Google nowadays. But since the results of internet portal search engines are based on universal criteria (e.g. search frequency by region or country), they do not consider personal interests. Namely, current search engines do not provide exact search results for homonym or polysemy because they try to serve universal users. In order to solve this problem, this research determines keyword importance and weight value for each individual search characteristics by collecting and analyzing customized keyword at external database. The customized keyword weight values are integrated with search engine results (e.g. PageRank), and the search ranks are rearranged. Using 50 web pages of Goolge search results for experiment and 6 web pages for customized keyword collection, the new customized search results are proved to be 90% match. Our personalization approach is not the way that users enter preference directly, but the way that system automatically collects and analyzes personal information and then reflects them for customized search results.

영어초록

Most internet users utilize internet portal search engines, such as Naver, Daum and Google nowadays. But since the results of internet portal search engines are based on universal criteria (e.g. search frequency by region or country), they do not consider personal interests. Namely, current search engines do not provide exact search results for homonym or polysemy because they try to serve universal users. In order to solve this problem, this research determines keyword importance and weight value for each individual search characteristics by collecting and analyzing customized keyword at external database. The customized keyword weight values are integrated with search engine results (e.g. PageRank), and the search ranks are rearranged. Using 50 web pages of Goolge search results for experiment and 6 web pages for customized keyword collection, the new customized search results are proved to be 90% match. Our personalization approach is not the way that users enter preference directly, but the way that system automatically collects and analyzes personal information and then reflects them for customized search results.

참고자료

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