배낭여행자들의 여행상품 선택속성이 만족도와 애호도에 미치는 영향 －유럽배낭여행자 중심으로－ (An Investigation on the Satisfaction and Loyalty Korean Backpackers Towards a Selecting tour Programs: Focus on Korean’s Europe Backpackers)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 26권 / 1호 / 475 ~ 494페이지
· 저자명 : 양재영, 이승곤, 박영진

초록

The purpose of this study was to examine critical factors which effected the choice of Korean backpackers when selecting tour programs to Europe. After the critical factors were identified, which factors proved satisfactory, and which factors showed a preference for tour programs were gleaned. This study also addressed general and demographical aspects of the Korean backpackers to Europe. How these aspects influenced backpacking tour programs to Europe is considered. The study attempted to address the creation of fixed and stable profits of backpack travel agencies selling travel products to the Korean backpackers to Europe. Also examined is how Korean backpackers to Europe can do backpacking more safely and conveniently by purchasing the optimum backpacking program through professional travel agencies.

영어초록

The purpose of this study was to examine critical factors which effected the choice of Korean backpackers when selecting tour programs to Europe. After the critical factors were identified, which factors proved satisfactory, and which factors showed a preference for tour programs were gleaned. This study also addressed general and demographical aspects of the Korean backpackers to Europe. How these aspects influenced backpacking tour programs to Europe is considered. The study attempted to address the creation of fixed and stable profits of backpack travel agencies selling travel products to the Korean backpackers to Europe. Also examined is how Korean backpackers to Europe can do backpacking more safely and conveniently by purchasing the optimum backpacking program through professional travel agencies.

참고자료

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