여가활동 정보 사이트의 평점 시스템 신뢰성 향상 방안: 영화정보 사이트 중심으로 (Methodology for Improving the Reliability of the Rating System for Leisure Activity Information Sites:Focusing on a Movie Information Site)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 27권 / 7호 / 187 ~ 200페이지
· 저자명 : 류신, 김남규

초록

Recently, many users have shared their experiences and evaluations of various leisure activities using rating systems. For instance, movie information sites present users' reviews and ratings on various movies, and then other users employ these reviews and ratings to select movies to watch. However, these traditional rating systems suffer from some limitations, including the influence of the subjectivity of the participants on the ratings, because the ratings are usually calculated merely by considering the average score of all participants. Therefore, the ratings of leisure products and services are determined not only by their original characteristics but also by who participated in the rating events. This phenomenon inevitably impairs the reliability of rating systems. Therefore, we propose a methodology for improving the reliability of rating systems by moderating personal factors from the raw ratings.
This study then analyzes the possibilities for the practical use of the proposed methodology through its application to 5,000 reviews and ratings for movies acquired from the IMDb site.

영어초록

Recently, many users have shared their experiences and evaluations of various leisure activities using rating systems. For instance, movie information sites present users' reviews and ratings on various movies, and then other users employ these reviews and ratings to select movies to watch. However, these traditional rating systems suffer from some limitations, including the influence of the subjectivity of the participants on the ratings, because the ratings are usually calculated merely by considering the average score of all participants. Therefore, the ratings of leisure products and services are determined not only by their original characteristics but also by who participated in the rating events. This phenomenon inevitably impairs the reliability of rating systems. Therefore, we propose a methodology for improving the reliability of rating systems by moderating personal factors from the raw ratings.
This study then analyzes the possibilities for the practical use of the proposed methodology through its application to 5,000 reviews and ratings for movies acquired from the IMDb site.

참고자료

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