The Mediating Effect of Delivery Big Data Service Expectations on the Relationship between Perceived Mobile Usability and Smart Delivery Use Intention

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 16권 / 5호 / 119 ~ 128페이지
· 저자명 : 천홍말

초록

The purpose of this study was to verify the relationship among perceived mobile usability,delivery Big Data service expectations and smart delivery use intention. In the process, the major concern was to analyze the mediating effects of delivery Big Data service expectations. For this purpose, the perceived mobile usability were divided three variables into smartphone usability, SNS usability and mobile shopping usability. The main findings can be explained in four viewpoints.
First, the SNS usability affects on the smart delivery use intention. This means that if the SNS usability is reinforced, the consumers use intention to smart delivery are strengthened. Second, the mobile shopping usability affects on the smart delivery use intention. This suggests the smart delivery services can be used to increase the mobile shopping services quality. Third, the delivery Big Data service expectations affects on the smart delivery use intention. This means the firms can increase the level of smart delivery services quality by leveraging Big Data technologies. Fourth,when the mobile shopping usability affects on the smart delivery use intention, the delivery Big Data service expectations has a mediating role on the relationship. The means can be interpreted that the firms can enhance ultimately the usability of mobile shopping services quality by using Big Data technologies. The results of this study as an initial research related to smart delivery can be applied to practical implications and there are important at that point.

참고자료

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