Chinese Automobile Preferences of Attributes at Xian Consumer: Under the Smart E-business Environments

서지정보

· 발행기관 : 국제e-비즈니스학회
· 수록지 정보 : e-비즈니스연구 / 16권 / 5호 / 185 ~ 202페이지
· 저자명 : 서영식, 이춘수

초록

This study in particular apprehended an optimal combination of automobile selection attributes through preference attribute analysis, such as brand type, fuel type, brand personality, engine displacement, and other characteristics among automobile selection attributes. and that this study intended to suggest a combination of automobile selection attributes that Chinese prefer by presenting a preference analysis of demographic characteristics and regional attributes of the respondents using a conjoint analysis method. This study analyzed preferences and effective values of automobile selection attributes for consumers from China including Xian area. 80 valid questionnaires were used out of a total of 150 questionnaires. Xian consumers preferred semi medium sized automobiles with polished images and distribution network accessibility This research suggested the preference propensity of automobile consumers in the Xian area and future automobile development strategies. Thus, this research will contribute to the production of competitive automobiles that can compete with global overseas automobile businesses by understanding the automobile specification and attributes of Xian consumers under the smart technologies and environments.

참고자료

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