Effectiveness of Social Media Viral Advertisement 영어논문 파트2

목차

1. CHAPTER I
1) Background of the Problem
2) Statement of the Problem
3) Objectives of the Study
4) Significance of the Study
5) Theoretical and Conceptual Framework
6) Scope and Limitation
7) Definition of Terms

2. CHAPTER II
1) REVIEW OF RELATED LITERATURE
2) Foreign Study
3) Local Study
4) Foreign Literature
5) Local Literature
6) Synthesis

3. CHAPTER III
1) RESEARCH METHODOLOGY

4. CHAPTER IV
1) RESULTS AND DISCUSSION

5. CHAPTER V
1) SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

6. References

본문내용

Background of the Problem
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product or service with other people in their social networking sites, much in the same way that a virus spreads from one person to another. Nowadays, when an advertisement is released, and it has an emotional and relevant content, it is easier for the viewers to spread it quickly in social media such as Facebook, YouTube, Twitter, etc. where people are always connected. This offers a powerful way to share information in a short period of time. That is when an advertisement is referred to as being viral. With the prevalence of posts spreading around social media wherein personal users of Facebook features places and variety of products, the researchers would like to know if the trend would be the answer to cut cost in marketing such product with the aim of being effective.

참고자료

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