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고려대, 한양대, 서강대 일반 대학원 경영학과 마케팅 전공 면접 질문 모음 평가D별로예요

안녕하세요,본 내용은 고려대, 서강대, 한양대의 일반대학원 경영학과 마케팅 전공 면접 질문 모음입니다.답변은 없으며, 질문만 존재하니 참고 바랍니다.본 면접은 대면으로 진행되었으며 코로나 발생 직전 2020년도 11월에 본 면접 내용을 바탕으로 하였습니다.본 면접의 내용이 학업계획서 및 연구 계획서를 바탕으로 진행되었으며, 저의 자료 중 합격 연구계획서를 함께 보시면 도움이 되실 것입니다.감사합니다.서강대학교 일반대학원 경영학과 마케팅 전공 면접 (교수 2명, 학생 1명)1. 지원동기, 자기소개2. 학교는 어디에 위치해 있나요?3. 학교는 좋나요?

면접준비| 2021.11.28| 2페이지| 3,400원| 조회(1,015)

고려대, 한양대, 서강대, 영어면접, 면접질문, 대면면접, 대학원면접질문, 일반대학원..

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서강대학교 일반대학원 (2020 전기) 경영학과 합격 자기소개서 평가A+최고예요

"서강대학교 일반대학원 (2020 전기) 경영학과 합격 자기소개서"에 대한 내용입니다.

학교| 2020.02.17| 3페이지| 3,000원| 조회(883)

마케팅, 자기소개서, 면접, 전기, 대학원, 경영학과, 합격, 서강대학교, 일반대학원

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Effectiveness of Social Media Viral Advertisements Towards the Purchasing Decision 영어논문 Chapter 2. RESEARCH METHODOLOGY

CHAPTER IIIRESEARCH METHODOLOGYThis chapter outlines the research design and methodology that were used in the study. It describes the population studied and the sampling design used. It also discusses the data collection and analysis techniques.Research DesignThe researchers utilized the “Empirical Research” design. It uses empirical evidences which can be analyzed by qualitative and quantitative information. Quantifying the evidence or making sense of it in qualitative form. Empirical Research involves gaining knowledge, observation and experiences.Sampling TechniqueThe purposive sampling will be used to gather the information from respondents and those will be only people who are appropriate for the contribution of this study. Since the target of the study only need to choose the people who are currently taking up marketing and advertising management and with age between 16 to 22 years old and above it is inevitable that there are limited number of respondents that can contribute tortising students will help determine if the said viral advertisements affects their purchasing behavior.Data Gathering InstrumentsA survey questionnaire (see Appendix I) designed by the researcher titled “The Effectiveness of Social Media Viral Advertisements toward the Purchasing Decision”was used as the main data-gathering instrument for this study. Researchers distributed10paper questionnaires to the Advertising Students and gathered responses through the use of Google forms of 70 Advertising Students of De La Salle University-Dasmarinas and then tally the results and used the data for the researchers to collect the quantitative data. It was divided into two main sections: the profile and the questionnaire proper. The profile contains socio-demographic characteristics of the respondents such as name, age, gender.Validity and Reliability TestTests that are valid are also reliable so, under the Test of Validity, the researchers have two validities. Content Validity and Construct Valida five-point scale.To measure the level of awareness: Always assigns 5 points, Often 4 points, Sometimes 3 points, Seldom 2 points and Never 1 point.To measure the level of effectiveness: Strongly Agree assigns 5 points, Agree 4 points, Neutral 3 points, Disagree 2 points, and Strongly Disagree1 point.Research InstrumentThe research gathered responses through the use of Google forms since it is the easiest and the most convenient way for the respondents to answer the survey and the paper questionnaires. It also relates on how tech-savvy the respondents of the research are.Statistical Treatment/ AnalysisStatement of the Problem:What is the profile of the respondents?Profile of the Respondents (133)Age18 – 13 (10.6 %)19 – 27 (22%)20 – 36 (29.3%)21 – 18 (14.6%)22 – 16 (13%)23 – 11 (8.9%)28 – 1 (0.8%)35 – 1 (0.8%)GenderMale: 62 (46.6%)Female: 71 (53.3%)Q1: Are you familiar with viral advertising?Yes: 127(95.4%)No: 6 (4.6%)Q2: When do you consider an advertisement viral?Numbers of shares (3riends, know about the ad (17.1%)To encourage my friends to avail the product/ service being advertised (17.9%)Because my favorite celebrity advertised the brand (10.6%)None (30.1%)Q7: How do you discover a viral advertisement?Sponsored ad (22.8%)Post shared by a friend/family in social media (23.6%)Word of mouth from a friend/family (18.7%)Just by surfing the net (26.8%)From TV/ Radio (11.4%)Q8: When do you consider purchasing the product/service being advertised?No plans of getting it (30.1%)If there’s a promo (33.3%)If it’s near me (17.1%)If it’s “Tacked-of-the-town” (17.1%)Others: If the price is cheap, if it has online shop (3.2%)2. What is the level of awareness on social media viral advertisements of the advertising students?AwarenessAverageVerbal InterpretationQ1: I often see such advertisement/s on the social media platform that I often use3.71OftenQ2: I can recognize if an advertisement is being viral3.31SometimesQ3: I’m aware of the social networking footprint2.77SometimesQ4, Instagram, etc.)3.74OftenQ10: I know that when an ad is stimulating and controversial, it becomes a viral advertisement3.69OftenLevel of Awareness on Social Media Viral Advertisement3.602HighVerbal InterpretationAverageInterpretation Per itemInterpretation Overall1.00 - 1.49NeverVery Low1.50-2.49SeldomLow2.50-3.49SometimesAverage3.50-4.49OftenHigh4.50-5.00AlwaysVery High3. What is the level of effectiveness of social media viral advertisements towards the purchasing behavior of the advertising students?Purchasing DecisionAverageVerbal InterpretationQ1: An entertaining advertisement affects my buying behavior2.89NeutralQ2: It made me want to try the product/service being advertised3.59AgreeQ3: It entices me to try the product/service being advertised3.48NeutralQ4: I find viral advertisement really effective if my favorite celebrity advertised it2.75NeutralQ5: I believe viral ads are more effective than TV and Radio3.08NeutralQ6: I search about the product/service being advertised afteigh

경제/경영학| 2019.04.16| 7페이지| 3,000원| 조회(127)

논문, 소셜미디어, 영어논문, 광고논문, Advertisement, Social ..

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Effectiveness of Social Media Viral Advertisements Towards the Purchasing Decision 영어논문 통계자료

Statement of the Problem:What is the profile of the respondents?Profile of the Respondents (133)Age18 – 13 (10.6 %)19 – 27 (22%)20 – 36 (29.3%)21 – 18 (14.6%)22 – 16 (13%)23 – 11 (8.9%)28 – 1 (0.8%)35 – 1 (0.8%)GenderMale: 62 (46.6%)Female: 71 (53.3%)Q1: Are you familiar with viral advertising?Yes: 127(95.4%)No: 6 (4.6%)Q2: When do you consider an advertisement viral?Numbers of shares (30.3%)Word of Mouth (23.8%)Relatable Story (23.8%)When ads are often seen (26.2%)Others: when I see the same ads in other social media (0.8%)Q3: What made you interested about the viral advertisement?Emotional Story (35.8%)Product (29.3%)Endorser (17.96%)Dialogue (22.8%)Others: Emotional Music (0.8%)Q4: What social media do you usually use?Facebook (35.8%)Instagram (22%)Twitter (20.3%)YouTube (24.4%)Q5: Do you ever share such advertisement/s on the social media platform that you often use?Yes: 94 (70.7%)No: 37 (29.6%)Q6: What’s your purpose of sharing such advertisement?Fascinated by the concept of the ad (25.2%)To let my friends, know about the ad (17.1%)To encourage my friends to avail the product/ service being advertised (17.9%)Because my favorite celebrity advertised the brand (10.6%)None (30.1%)Q7: How do you discover a viral advertisement?Sponsored ad (22.8%)Post shared by a friend/family in social media (23.6%)Word of mouth from a friend/family (18.7%)Just by surfing the net (26.8%)From TV/ Radio (11.4%)Q8: When do you consider purchasing the product/service being advertised?No plans of getting it (30.1%)If there’s a promo (33.3%)If it’s near me (17.1%)If it’s “Tacked-of-the-town” (17.1%)Others: If the price is cheap, if it has online shop (3.2%)2. What is the level of awareness on social media viral advertisements of the advertising students?AwarenessAverageVerbal InterpretationQ1: I often see such advertisement/s on the social media platform that I often use3.71OftenQ2: I can recognize if an advertisement is being viral3.31SometimesQ3: I’m aware of the social networking footprint2.77SometimesQ4: I know that an advertisement in social media is viral when: I can see the same ads in other social media3.66OftenQ5: I know that an advertisement in social media is viral when: Everyone talks about the advertisement4.11OftenQ6: I know that an advertisement in social media is viral when: An entertainer or celebrity uses the product of a viral advertisement3.19SometimesQ7: I know when the advertisement is viral when they use repetitive Jingle3.75OftenQ8: I know the advertisement is viral when they use emotional storyline4.08OftenQ9: I know the advertisement is viral when I see it in social media (Facebook, Twitter, YouTube, Instagram, etc.)3.74OftenQ10: I know that when an ad is stimulating and controversial, it becomes a viral advertisement3.69OftenLevel of Awareness on Social Media Viral Advertisement3.602HighVerbal InterpretationAverageInterpretation Per itemInterpretation Overall1.00 - 1.49NeverVery Low1.50-2.49SeldomLow2.50-3.49SometimesAverage3.50-4.49OftenHigh4.50-5.00AlwaysVery High3. What is the level of effectiveness of social media viral advertisements towards the purchasing behavior of the advertising students?Purchasing DecisionAverageVerbal InterpretationQ1: An entertaining advertisement affects my buying behavior2.89NeutralQ2: It made me want to try the product/service being advertised3.59AgreeQ3: It entices me to try the product/service being advertised3.48NeutralQ4: I find viral advertisement really effective if my favorite celebrity advertised it2.75NeutralQ5: I believe viral ads are more effective than TV and Radio3.08NeutralQ6: I search about the product/service being advertised after I share such post3.65AgreeQ7: I purchase immediately after I share the viral advertisement2.35DisagreeQ8: I plan to purchase the product/ service after I share the viral advertisement3.35NeutralQ9: An advertisement that I can relate to affects my buying behavior2.69NeutralQ10: My purchasing behavior is greatly influenced when I can encounter the advertisement2.53NeutralEffectiveness towards the Purchasing Decision3.035AverageVerbal InterpretationAverageInterpretation Per itemInterpretation Overall1.00 - 1.49Strongly DisagreeVery Low1.50-2.49DisagreeLow2.50-3.49NeutralAverage3.50-4.49AgreeHigh4.50-5.00Strongly AgreeVery High

경영/경제| 2019.04.16| 5페이지| 2,000원| 조회(101)

마케팅, 광고, 논문, 통계, 홍보, 영어논문, 통계자료, statistic, stat..

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Effectiveness of Social Media Viral Advertisements Towards the Purchasing Decision 영어논문 설문조사 형식

AppendixWe are conducting a survey that investigate the Effectiveness of Social Media Viral Advertisements toward the Purchasing Decision. We will appreciate if you could complete the following questions and table. Any information obtained in this study will remain confidential.Respondent’s Details:Name (optional): ______________________ Gender: Male/ FemaleAge: _____ Year/Section:_______1. Are you familiar with viral advertising?YesNo2. When do you consider an advertisement viral?Numbers of sharesWord of MouthRelatable StoryWhen advertisements are often seenOthers:3. What made you interested about the viral advertisement?Emotional StoryProductEndorserDialogueOthers (specify):4. What social media do you usually use?(Pick one)FacebookInstagramTwitterYouTubeOthers:5. Do you ever share such advertisement/s on the social media platform that you often use?YesNo6. What’s your purpose of sharing such advertisement?Fascinated by the concept of the adTo let my friends, know about the adTo encourage my friends to avail the product/service being advertisedBecause my favorite celebrity advertised the brandNone7. How do you discover a viral advertisement?Sponsored adPost shared by a friend/family in social mediaWord of mouth from a friend/familyJust by surfing the netFrom TV/RadioOthers:8. When do you consider purchasing the product/service being advertised?No plans of getting itIf there’s a promoIf it’s near meIf it’s “talked-of-the-town”Others:Survey on the Awareness of Social Media Viral Advertisements of Advertising StudentsStatements:NeverSeldomSometimesOftenAlways1. I often see such advertisement/s on the social media platform that I often use:OnceTwiceThree timesFour timesMore than 5 times2. I can recognize if an advertisement is being viral.123453. I’m aware of the social networking footprint.123454. I know that an advertisement in social media is viral when: I can see the same ads in other social media.123455. I know that an advertisement in social media is viral when: Everyone talks about the advertisement.123456. I know that an advertisement in social media is viral when: An entertainer or celebrity uses the product of a viral advertisement.123457. I know when the advertisement is viral when they use repetitive Jingle.123458. I know the advertisement is viral when they use emotional storyline.123459. I know the advertisement is viral when I see it in social media (Facebook, Twitter, YouTube, Instagram, etc.)1234510. I know that when an ad is stimulating and controversial, it becomes a viral advertisement.12345Survey on the Purchasing Decision of Advertising StudentsSurvey on the Purchasing Decision of Advertising StudentsStatements:Strongly DisagreeDisagreeNeutralAgreeStronglyAgree1. An entertaining advertisement affects my buying behavior.123452. It made me want to try the product/service being advertised.123453. It entices me to try the product/service being advertised.123454. I find viral advertisement really effective if my favorite celebrity advertised it.123455. I believe viral ads are more effective than TV and Radio.123456. I search about the product/service being advertised after I share such post.123457. I purchase immediately after I share the viral advertisement.123458. I plan to purchase the product/ service after I share the viral advertisement.123459. An advertisement that I can relate to affects my buying behavior.1234510. My purchasing behavior is greatly influenced when I can encounter the advertisement.12345

경제/경영학| 2019.04.16| 4페이지| 3,000원| 조회(103)

마케팅, 광고, 논문, 설문조사, 홍보, 논문형식, 소셜미디어, 영어논문, form, 설..

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