문화콘텐츠 스토리텔링의 창의성 구현 전략 시론

서지정보

· 발행기관 : 디지털스토리텔링학회
· 수록지 정보 : 디지털스토리텔링연구 / 4권
· 저자명 : 박기수

목차

1. 문화콘텐츠 창의성 논의의 필요성1
2. 문화콘텐츠 스토리텔링 창의성의 정체6)
3. 문화콘텐츠 스토리텔링 창의성 구현 양상
4. 잠정적 결론
참고문헌

초록

문화콘텐츠와 창의성은 매우 긴밀한 관계를 갖고 있다. 문화콘텐츠라는 낯선 조어가 매력적으로 급부상할 수 있었던 것도 그것이 다른 자본이 아닌 창의성을 기반으로 고부가가치를 생산할 수 있다는 소박하고 낙관적인 기대에 기인한 것이다. 더구나 국가부도 위기 사태와 극단적 전망으로 뉴밀레니
엄을 불안해하던 시기에 창의성으로 고부가가치를 창출할 수 있다는 강조는 매혹적이지 않을 수 없었다. 창의성은 문화콘텐츠를 지식기반 경제의 첨병으로 만들었다. 지식기반 경제란 지식이 경제성장의 외적변수가 아니라 내적변수가 된 경제 체제를 말하는 것2)인데, 이 때 지식은 단순한 데이터의 축

영어초록

This study aims at researching the strategy to embody creativity of storytelling of cultural contents. The creativity, which new and appropriate ones are embodied complementarily, is meaningful and useful in the strategy for storytelling of cultural contents. That's why the storytelling of cultural contents is embodied totally with various elements, such as genre,
media, component, target, situation and scale of market, and the way to enjoy. The creativity has the complementary relationship with the stereotype, assuming that it is distinguishable from the stereotype. The argument on the storytelling of cultural contents is to be done with the argument on the stereotype. And it is also necessary to discuss the internal and external
elements of the text concerned with enjoyer's previous experience. So practical argument is required so that the elements consisting new and appropriate ones can be detailed, and the degree of validity by elements can be evaluated out of the meaning-oriented literacy, as you can understand with the typical case of movie and animation. The strategy to embody creativity on the storytelling can be made, if only the strategy to embody text, analysis on the contents and pattern of preceded learning, which is the foundation of enjoyment, and research on the motif are carried totally, focused on the storytelling. As every one knows, the typical strategy
of storytelling is new modification from familiar elements, and familiar modification from new elements. It is the matter that the following things should be associated flexibly, new approach to familiar elements, creative acceptance of new elements, strategic validity focused on text, strategy by the elements of storytelling, embodied genre, media, integrated consideration on revenue structure, the way to embody the sense of sight, hearing, synesthesia, and the strategy by the elements of narrative.
Key Words: storytelling, enjoyment, visual storytelling, the story of growth, intertextuality, adaptation, original contents/positional contents, micro contents/macro contents, structure of 3 acts

참고자료

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