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How participatory is street art? An examination of the question with a focus on Banksy’s artworks

MA in Culture, Policy and ManagementCoursework CoversheetStudent registration number (Reg No. on ID card):Course/Year: 2015-16Module title: Public cultureAssignment brief (Option No.):Date of submission: 18 April 2016Word Count: 2,760Plagiarism declarationBy submitting this work, I declare that this work is entirely my own except those parts duly identified and referenced in my submission. It complies with any specified word limits and the requirements and regulations detailed in the coursework instructions and any other relevant programme and module documentation. In submitting this work I acknowledge that I have read and understood the regulations and code regarding academic misconduct, including that relating to plagiarism, as specified in the Programme Handbook. I also acknowledge that this work will be subject to a variety of checks for academic misconduct. Marks are provisional and subject to change in response to moderation, assessment board decisions and any ongoing investigatipatory art in a broad sense. It could be defined as a protest art among the long categories of participatory art. In this essay, how inclusive street art is, Banksy in particular, will be discussed. First, Street art gave inspiration to the public and society which is sometimes practical and beneficial. However, second, it also has negative aspect, violating the law. Lastly, to keep the effective participation, several suggestions will be presented in the end.Positive participation of street artSmith (2007) argues that it is evident that people used to draw on cave walls to express themselves which produced the first proof of guerrilla art. They wanted to show their expressions by telling stories or by posing political views (Smith, 2007). Mark-making (or place marking) is, therefore, an expressive form of place making, categorizing from pure opposition and argument (David and Wilson, 2002; Ferrell, 1995; Stenson, 1997) to public place embellishment (Banksy, 2006). And Goodsell (2003) tworks in Santa’s Ghetto in Palestine are the famous one which brought massive attention from all over the world. Kennard (2008), notable as a photomontage artist, explained that Banksy and co-work artists did this work to boost awareness of the tragic realities in Palestine. Banksy and other politically committed artists drew several paintings and graffiti arts which could give hope on the Separation Wall in the West Bank. Additionally, Steve Jobs image on the wall in Syria was Banksy’s latest work to highlight the refugee crisis (Ellis-Petersen, 2015). Steve Jobs, founder of Apple, wasFig. 2 Art Attack (2005) (source: the guardian)originally the son of a migrant from Syria. According to the article, Banksy insisted that people normally think that migrants will soak all the resources up from countries but Steve Jobs made Apple and it pays taxes of about £4.6bn a year. And it was only possible because they accepted him (Ellis-Petersen, 2015). Thus, his work often has a profound meaning more than a decade ago, the area “Shoreditch” in London, was a restricted area for people. But after graffiti has used on the wall, the place has been changed a lot and brought people in (Young, 2014). Although, the price of houses has gone up significantly so that artists and other residents had to move out (Young, 2014), it is true that graffiti became the image of marketing the city and attracted middleclass (Banet-Weise, 2012).Secondly, in consideration of its form, street art (graffiti) has only temporary effects. There are limits of time and space; some art works cannot be preserved for a long time. As mentioned before, somebody can take off the paintings or remove them freely because they do not belong to artists (especially for some like Banksy, who is too mysterious to identify and does not want to sell his works). It is site-specific art and people have to find the spot to see the pieces. However, thanks to the internet, Banksy himself posts his photos and videos on social m a number of ways. Banksy is a representative street artist who did it effectively in his own way through paintings, filming, and publishing books related to the public socially, politically and economically. What constitutes participation can have different interpretations. However, after all, as the study in “Political Protest and Street Art” has shown, street art has played an important role in communicating with people effectively. In addition, street art is compatible with commercial propaganda. As a result, despite dependence on highly advanced technology, some collectives, individuals, cities and countries continue to adopt street art as an attractive method of participation (Chaffe, 1993, p. 161). Therefore, “people’s power” together with Banksy’s artworks will be continuously preserved for a long time.ReferencesBanet-Weise, S. (2012) Authentic tm. New York and London: New York University Press.Banksy does New York. (2014) [DVD] New York, Kino Lorber.Banksy. (2006) Wall and Piee.

사회과학| 2017.08.10| 12페이지| 3,500원| 조회(122)

대중문화, 대중예술, 참여예술, 공공미술, 뱅크시, Banksy, public ar..

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IKEAs Launching in Korea(영문)

Subject : Marketing ManagementTable of ContentsI. Introduction1. History of IKEA2. Vision of IKEA3. Product rangeII. Environment Analysis1. Circumstance2. Customer3. Company4. CompetitorIII. Strategy Setting1. History of Korean Market for Launching2. 5-Forece Analysis3. SWOT Analysis4. SWOT Mix Strategy5. Strategy SettingIV. Strategy Analysis1. STP Analysisi. Segmentationii. Targetingiii. Positioning2. 4P Anslysisi. Productii. Priceiii. Placeiv. PromotionV. ConclusionI. Introduction1. History of IKEAIKEA is the world’s most successful mass-market retailer, selling Scandinavian-style home furnishings and other house goods in 280 stores in 26 countries and hosting 626 million shoppers per year.An acronym for founder Ingvar Kamprad and his boyhood home of Elmtaryd, Agunnaryd, IKEA began operating in Sweden in 1943 and continues its original ethos based upon cost obsession fused with design culture. No design, no matter how inspired, finds its way into the catalogue if it cannot be made afxtended because, women are employed in every part of Korea’s labor force. Generally, women are more interested in furniture compared to men. Therefore, it is expected to accelerate Korean home furnishings market in particular.Preference changeCustomers these days want high-quality products with well/unique designed, functional home furnishings at low price instead of just preferring expensive brands. “Trends come and go, but combining a low price with good design and function never goes out of style.Change of residential environment (Increasing the Single Women by Low Marriage Rate)The trend of residential environment has been changed from a large family to a nuclear family. It makes customers often buy low price with high quality of small to medium size home furnishings.Change of customer’s needsThe customers have many needs. They live with kids. They need more storage. They have to make the most out of a small space.Change of shopping culture (5 Day Work-Week)The customers want to exy1=E511690" Guarantee.Weakness: High price, strong image for Kitchen furniture manufacturer.Casamia : Casamia is one of the major competitors in Korean home furnishing market. The company is keep building their good product image with unique design.Strength: Unique design, variety of product including interior facilities, mania for Casamia product.Weakness: High price, limited distribution channel.Big Retailers (e-mart, lotte mart, home plus)Big retailers: Big retailers such as e-mart, lotte mart and home plus are dealing with various products from variety of manufacturers for customers. Home furnishing products are one of the items that big retailers sell.Strength: High recognition. Distribution channel, numerous number of HYPERLINK "http://engdic.daum.net/dicen/small_contents.do?offset=13989&query1=E440030" l "13989" a floating populationWeakness: low quality of products, limited space for display, specialized in every life products.III. Strategy Setting1. History of Korean market f. For minimizing and hedge the threat, operate the Direct Management and Differentiated Complex Mall would be the counterplan. And overcome the weakness under the threat situation, IKEA should to consider the Strategic Alliance with Local Manufacturer, Big Retailer, and Delivery Company.5. Strategy SettingConsequently, in order to launching to Korean market successfully, we made the Strategy setting like below.In the viewpoint of Design area, IKEA will sustain the lots of Professional Designer, and moreover hiring the Local Freelance Designer for adapting Korean culture. And Rapid Product Lifecycle for avoiding the counterfeit with Simple & Trendy Design.In the viewpoint of Production, IKEA have to Synchronize the China & Japan Suppliers including Raw materials, and setup the OEM Production system through Local manufacturers.For the sales and marketing field, IKEA should establish the Huge Mall as main Hub and core warehouse, and have to consider Strategic Alliance withBig Local Retailre.b. Unique designThe style of the IKEA is natural, bright, practical, and simple. And they also have many star designers so that make many fans. In other words, IKEA must prepare some new design items for Korean customers. Korean consumers are pretty particular when they purchase furniture because it is usually very expensive. If IKEA goods are not expensive but it is unique that suits Korean customers palate, it will be success in a long term.ii. Pricea. Process of the pricing decisionFirst stage : decision of the unit priceSecond stage : selection of the producer who match the fixed priceThird stage : choice of the designFourth stage : displayed products not assembled in the warehouseFifth stage : customer’s purchase of the products in the storeb. the bold outsourcingIKEA only takes the role like planning, design. Producing works out as a outsourcing. IKEA’S headquarters are located in Netherlands even though it is Swedish company. They produce in the undeveloped company like chinaE 10

경영/경제| 2012.06.05| 14페이지| 2,500원| 조회(274)

이케아, IKEA, 이케아 마케팅, 이케아 전략, IKEA 한국, 이케아한국, 이케..

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IKEA(이케아) 한국 론칭 전략(영문)

“IKEA” in Korea Launching StrategyⅠ. About IKEA 1) Outline of IKEA Origin of Company’s Name Founder Established Business Domain Size Sales Vision Ingvar Kamprad + Elmtar + Agunnard (Name of founder) + (Farm) + (Hometown) Ingvar Kamprad Year 1943 in Sweden Home furnishing product 280 stores in 26 countries (in FY10 ) 23.1 Billion EURO To create a better everyday life for the many people 1 / 20Ⅰ. About IKEA 2) Business Status 2 / 20Ⅰ. About IKEA 3) Financial Statements CONSOLIDATED BALANCE SHEET – EQUITY LIABILITEIS AUGUST 31 (IN MILLIONS OF EURO) 2010 2009 Group equity 22,841 19,775 Long-term liabilities 4,296 4,509 Other non-current liabilities 1,325 1,395 Total non-current liabilities 5,621 5,904 Short-term liabilities 7,724 7,251 Other payables 5,087 4,175 Total current liabilities 12,811 11,426 Total equity and liabilities 41,273 37,105 CONSOLIDATED INCOME STATEMENT SEPT 1 – AUG 31 (IN MILLIONS OF EURO) 2010 2009 Revenue 23,539 21,846 Cost of Sales 12,454 11,878 Gross profit 11,085 rities 16,955 14,334 Total current assets 22,608 20,247 Total assets 41,273 37,105 3 / 20Ⅱ. Environmental Analysis 1) Circumstance 4 / 20 Ranking Brand Name Revenue M/S 1 Ace Bed 1,293 2.9 2 Hanssem 1,206 2.7 3 Emons 655 1.5 4 Livart 643 1.4 5 Mudmat 600 1.3 6 Casamia 585 1.3 7 Sidiz 583 1.3 8 BIF 500 1.1 9 Simons Bed 480 1.1 10 Jangin 455 1 11 iloom 411 0.9 12 Paroma 389 0.8 13 Duoback 387 0.8 14 Jangsoo 319 0.7 15 Francia 276 0.6 Home Furnishing Market Size (Brand vs. Non-brand) Major 15 BrandsⅡ. Environmental Analysis 2) Customer Budget for interior increase Single nuclear family increase Buying decision of woman increase Low price good design preferred Enjoy shopping as fun amusement Needs for more storage 5 / 20Ⅱ. Environmental Analysis 3) Company Three Strength of IKEA Meet the target Price Available to flat-pack and assemble Small living space More space to stock Lowest price by production capability Sourcing new material and cost-down 6 / 20Ⅱ. Environmental Analysis 4) Competitrket 2011 Feasibility study for launching in Korean market Right timing for entering into the Korean Market ? 8 / 202) 5-Forces Analysis New Entrants Brand Power ↑ High investment ↑ Location Choice ↑ Industry Competitor Furniture Com. ↓ Big Retailer ↑ Substitutes None Suppliers Economies of scale ↑ Dependence ↑ Buyers Population ↓ Marriage rate ↓ Income ↑ Bargaining power of suppliers Bargaining power of buyers Threats of new entrants Threats of substitutes Intensity of rivalry Need to acquire the trustful partnership having cost competitiveness Need to be differentiated at products services Ⅲ. Strategy Setting 9 / 203) SWOT Analysis Strength Weakness Opportunity Competitive Price - Self Assembly - OEM Mass Production - Warehouse Store Differentiated Design Selling the Life-style Increasing the Single Women by Low Marriage Rate Cultural Diversity 5Day Work-Week Increasing Consumption Rate Strong Dependence to Supplier D.I.Y Self Delivery Scandinavian Style Design Heterogeneous Culture reelance Designer Rapid Product Lifecycle Simple Trendy Design Synchronize the China Japan Suppliers including Raw materials OEM Production through Local manufacturers Huge Mall as Hub Strategic Alliance with Big Local Retailer Direct Management Restaurant, Kids Café, Brunch café One way layout Concept Showroom Strategic Alliance with Delivery Company Delivery SVC Assembling SVC Hub Platform Company Ⅲ. Strategy Setting 12 / 201 ) STP Analysis - Segmentation Ⅳ. Marketing Strategy Having no purchasing power Decision maker is parents Starting with self-reliance Needs for low-price furniture exist Having a stable income source Interest for interior and design Improvement of an income level Preference for high quality Interest for interior is low Awareness of D.I.Y furniture is faint Decision maker of purchasing Having a highly interest in interior 13 / 201) STP Analysis - Targeting Ⅳ. Marketing Strategy Target : 20’s~30’s Buying power Interest in design Target : Female Decision maker Intering Strategy Matching a initial target price Souncing a local manufacturer and bold outsourcing Cost down with standardization and assembled design Benefit from mass production Finding a cheap material with same performance 17 / 202) 4P Analysis - Place Ⅳ. Marketing Strategy Huge mall as main hub is located at suburbs Stores are located at a place easy to get to Strategic alliance with big local retailers Using on-line channel actively A warehouse store having various separate showroom Just following arrow, meet various goods 18 / 202) 4P Analysis - Promotion Ⅳ. Marketing Strategy Paper catalog e-catalog Appeal IKEA way to the young customer trendsetter Just following the arrow, customer meet every item On-line showroom serviced and events are in progress Serve light meals and drinks Provide exciting and fun experience 19 / 20Ⅴ. Conclusion 20 / 20 1 Maximize the existing strong points IKEA should maintain and improve their strength point in the aspect on price and design through takinghow}

경영/경제| 2012.06.05| 21페이지| 2,500원| 조회(308)

이케아, IKEA, 이케아마케팅, 아이키아, 론칭 전략, IKEA론칭, 이케아론칭, IKEA전략

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