Business strategyThe problems and solutions of entertainment industryInha UniversityNovember 28 2012Professor: Ki Chan Park이승훈12082259최윤석12052559황경화12082341송민준12104732최선영12082325Contents1. Introduction1.1 The history of development31.2 Core terms & entertainment system32. Subject2.1 SM 42.2 JYP 42.3 YG 43. Environment3.1 SWOT analysis 53.2 SO, WO, TO, WT suggestion 74. Resources4.1 SM 84.2 JYP 84.3 YG 95. Mechanism5.1 SM 105.2 JYP 105.3 YG 106. Conclusion6.1 solution 117. Reference 141. Introduction1.1 The history of development@red line means output and yellow line means inputIn 1990’s the development of entertainment (for the purpose of codifying the graph , we replace the material as the current state of broadcast) had been sustained by the cipher value of contents, contrary to that, headstart was researched in 2000 by “Winter story (겨울연가)”, and the state has been developed steeply for nowadays. The limitation of contents in drama was enlarged to such as singer’s market or else. So a Ieyasu. He is well known for compensation based on performances . When choosing talent, he does not necessarily only looking figure.3. Environment3.1 Swot ananlysisWe analyse all three big entertainment management in swot anaysis.About strength, they have organizational management system regarding green entertainers. And they have standing for as 3 big management company having capital and broadcasting system and distribution network.having opportunity about broad market in china , korea, any other country specific in asia, they could link west famous artist and entertainment management industry at ease. For example, after JYP broaden the market to america many other big or small management companies get chance to open concert in that area and also in china but not limited in with regard to genre - only concert but also variety entertainment or else.However they are weak in such a chance as small power distribution network because of novice agent for emerging big market that they couo hanllyue directly and indirectly. By researching the case, we find indigenization, localization, nationalization are necessary as psy’s music character was adjustable to world wide. And also worldwide music concept and character is needed like the famous game – starcraft’s power have been retentive because it had its adjustability to world wide by taking world wide subject.In brief w-o management, they height its reconigibility. The race - asian limited its way. So by broadening network and making relationship with national agent they could get more chance to go over.And third,regarding s-t strategy, we would suggest dehardening its vicious circle in contract. They have good condition in harvesting a talent and capital and stand. But the contract problem blocked the merit. In america, for its strong credit relationship among agent and management and entertainers, the entertainers can fly above its limit and do everything for showing their talent. But its creditibility is much difficu Of course, last profit continue to PSY. But we don’t ignores JYP’s skills and other knowlege to go over america. As in human resource, the leader, jin young park is brilliant to produce, dance, sing and so on. He is so mastered in entertainment management that JYP could be along any environment elastically and reflectively. CEO’s omnipotent ability is huge asset. His product : rain, wonder girls, 2pm etc also have huge ability like him.4.3 YGIf somebody ask us what is the most resource of YG, it is sure we would say “PSY”. PSY make profit so much that YG’s value is over the SM now. His lazzifaire leadership gives his many stars much more talented. Without performace in YG, it soon be discharged from it. Therfore, the talent have no choice but to harvest his or her talent to limit. Like BIG BANG, many other units in YG survive with their strong point. And its resource stimulate other value. People who particiapted in YG’s concert felt that they breath with them. It is the fact that fanmance of talent. Of course big management like YG treat them as family but other small or middle companies hit them steeply. And its low performance soon make low fanship. Fans are touchable to star easily but low performance makes them depreciationg the talent and moreover leave him or her. More than that, low performance company continoulsy whipped star with more dirty contract. As we saw Jan Ja Yeon case(장자연 사건. 위 참조. 주.) it would soon touch people’s culture, really really dirty culture. No humanaism no clean and fair treat. The company were easily affected by culture because they are subduded in entertainment management (it is character of that industry). And, so, it makes much more slave contracts without any consceice. As eariler famous economist, HYPERLINK "http://terms.naver.com/entry.nhn?docId=779696" t "_blank" John Maynard Keynes cut the finance vicious cycle, we propose to cut the link between slave contract and lowering talent. Of course there is a recommedation of correc..
