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Research on Beats by Dr. Dre Brand Headphones

Research on Beats Brand HeadphonesYoung Hoon LeeMarketing 362Jeffrey StinsonMay 25, 2011Beats by Dr. Dre is a line of headphones developed by Dre and is inside the company Monster Cable. The original product was a high class type of headphone. Most headphones are very cheap, coming in around 10 or 20 dollars, and the belief from Monster and the developers of beats is that the sound quality suffers as well. They wanted Beats to sound like the sound is coming straight out of a studio. These aren’t supposed to be ordinary headphones, they’re supposed to be the best, have the highest quality sound, and be fashionable and stylish. Because of the high quality, it is also a more expensive product.The original Beats headphones were successful, and because of this let the Beats brand expand its product line. Such products now available include over-ear and-in ear buds, separate artist series, Beat box, a stereo system designed to play iPods, and Beats Audio, which is not a product in and of itscare very much about the sound quality of the music they listen to, so trying to sell to this market would be pointless. Likewise most of the older generations didn’t have good audio quality ever, so paying extremely high prices for it now probably doesn’t make a lot of sense to them. A younger generation that loves music and will pay for high quality sound is the perfect market for Beats to sell to.Music accessory devices are a very competitive market. How can Bests stand out to be America’s favorite headphone compare to other competitors? Of course that Beats cannot crack the top three headphone brands like Sony with 23 percent of the market share, Skull candy with 14 percent, and Bose with 12 percent, but people cannot ignore the astonishing sales of 1.3 million devices in 2010, which is double the sales from 2009 made by Beats. This moved Beats brand to fourth place in the whole headphone market.What makes Beats’ headphones so unique and different than the competitor’s product is talso introduces special version headphones for basketball super star Kobe Bryant and LeBron James with their team colors to catch some of the sport fans’ attentions. Beats ingeniously uses celebrities’ power to form and strengthen its branding power. The Beats left a remarkable image for consumers; people want a pair of Beats’ headphones simply because it has those stars’ name on it.Because Beats’ headphones sold more than1.3 million devices last year in 2010, no one can be beat these products’ dazzling sales. Beats’ products can be found in several places from retail stores to department stores such as Best Buy, Sears, Target, and Radio Shack. However, there is one place that does not carry Beats’ products: the discount superstore Wal-Mart. The company goal of Wal-Mart is to sell everything with a cheaper or discount price, and a cheap price is not a standard for high quality and high performance headphones like Beats.Beats is not only selling at live stores but also selling at on-onlts is aggressively beating other competitors like Skull Candy or Bose.Not only using the push strategy, but also pull strategy is used in a special case. For instance, customers who want to customize the color of beats can order from Colorware Inc. web site that offers included 22 standard colors available on the beats headphones. Customers can choose their favorite colors for their own devices then the Colorware begins to customize them by following customers’ order. There are twelve parts of the Beats that customers can choose own colors: headband, brackets, rings, spacers, ear cups, pivots, inner and outer frame, disc, logo inside and logo outside. Customer ordering from the Coloware would get their special Beats which only exist for them all over the world.Monster Beats heavily advertises the products in famous artists’ music video to show its features. The music videos of “Poker Face” by Lady Gaga and “Like a G6” by Far East Movement can be good examples that how the company promoted artist and artists in the same genre. Many people now days listen to radio stations like this on their phone because it is a free way to listen to a preferred music style. Putting advertisements on these websites would force listeners to hear about your product every 3-6 songs. This strategy can get annoying to some viewers but too many it will just burn the Beat name into their mind. When selling expensive headphones, people need to be able to relate to the price. If the price is higher than for seen benefits then Beats is going to have a hard time moving products. Beats should continue to focus on being the “headphones” for the famous. When consumers see the most famous people wearing the Beats headphones, they give a lot of credit to the success of the product before even trying it out. Beats should continue to add famous athletes and musicians to their list of representatives because it adds reputation to the company.A problem with having famous people as your representatives iT 1

경영/경제| 2013.05.14| 13페이지| 3,000원| 조회(142)

Beats by Dr. Dre 닥터, Dr. Dre Brand Headph..

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Same-Sex Marriage Should be legalized (동성결혼은 합법화되야 한다)

Young Hoon LeeFlemingEnglish 102, Section 130 July 2009Same-Sex Marriage Should be legalizedOn November 18, 2003, Massachusetts became the first state to legalize same-sex marriage following a ruling by the state’s highest court (State Policies on Same-Sex marriage). Since then, more states in the U.S., such as California, Oregon, and New York, began issuing marriage licenses to gay couples. Same-sex marriage might be legalized in all states soon. Same-sex marriage is now one of the hottest issues. There are two opinions: some believed it should be abolished, and some believed it should be legalized. Both have good reasons for supporting their opinions and are sticking fast to their respective opinions. However, a marriage is the fruition of love. People want to get married with their lovers because they love each other, and they can live together all their life full of happiness. In addition, if people get married, they could positively change their behavior or thought positively and ions of the law, and should have the same rights in housing, jobs, and public accommodations. However, in “Gay Marriage: The Arguments and the Motives,” Bidstrup, the writer points out that “Nearly seventy percent of people in the U.S. oppose gay marriage, almost the same proportion as are otherwise supportive of gay rights. This means that many of the same people who are even passionately in favor of gay rights oppose gays on this one issue”. Even if people are in favor of equal rights for homosexuals and say gays and lesbians should have the same rights as straight people, they stop talking and might be negative whey they discuss gay marriage. Is it real that people think that gay people are equal? If so, then they also should say gay couples can get married, and it should be legalized. Furthermore, many gay couples already live or stay together. Some gay couples even raise children. Hence, even if same-sex marriage becomes legalized, there would be no problem. People get married bec have legalized same-sex marriage or have been considering it. Many people’s thought about same-sex marriage has changed to agree to marry gay couples. According to “Majority of Americans Continue to Oppose Gay Marriage”, Jones, the writer mentions that “Though support for legal same-sex marriage is significantly higher now than when Gallup first asked about it in 1996, in recent years support has appeared to stall, peaking at 46% in 2007”. Still, the opposite opinion of same-sex marriage is higher, but I can see the rate of people who agree and oppose gay marriage is almost the same now, which means people are becoming liberal to think same-sex marriage.The reason why people oppose same-sex marriage is because it contradicts with Christianity values. The Old and New Testaments in the Bible are very clear about this: God intended marriage to be between a man and a woman. However, Jonathan Rauch points out that “If you do biblical marriage, then you’re talking about polygamy… Jesus hims the parents, not their gender. The outcomes of the children raised in the homes of gay and lesbian couples are just as good as those of straight couples.” Gay people are also as capable of loving children as fully as anyone else (Bidstrup 3). All people need to raise children is the love. If children grow up with the care and the love, they most likely will grow up into great adults no matter who takes care of them. Therefore, gay couples also could raise children with full of love. Like sometimes, straight people who raise children have trouble with their children, gay couples who raise the children could be happened, but they would figure it out as well as straight people do.Another apposition to same-sex marriage is making love to another man betrays everything that is masculine. However, not every gay man is a limp-wristed fairy. “There was a long-honored tradition of gay relationships among the tough and macho cowboys of the Old West, and many diaries exist detailing their relatind gay people? Is it a way of thinking or behavior of gay people? The answer is no. The only one different thing is a sexual type. Even if gay people are attractive to the same sex, they are just the same as straight people except their sexual type. There are many actors or actresses, who are homosexuals in Hollywood, there are many gays and lesbians in various field of jobs. Most of Hollywood stars are so popular, and gay and lesbian people are doing great job in their field. People believing that homosexual couples should not receive the same rights as heterosexual couples affect this issue. Religious groups such as Mormons believe that the gay lifestyle is very immoral to one’s values. Morals and what his or her family thinks of the lifestyle also come along with being gay or lesbian. Because human beings are created equal, gay people also have equal rights to do everything as straight people. Moreover, straight people outwardly say gay people also should be treated equally, but if 4

사회과학| 2013.05.13| 6페이지| 2,000원| 조회(285)

레즈비언, Same-Sex Marriage Sh, 동성 결혼 합법화 게이

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CSI 드라마의 잘못된 영향 (Wrong Influence of the CSI Effect)

Young Hoon LeeFlemingEnglish 102, Section 120 July 2009Wrong Influence of the CSI EffectThe impact of broadcasting is huge that even though anything that is not true or perverts the truth is shown on the television, people easily would believe it. For example, C.S.I. (Crime Science Investigation) is one of the popular blockbuster television franchises that show activities of doctors of forensic medicine for unraveling various crimes. They usually investigate and unravel the many of circumstances which are mysterious death or a peculiar case of murder. On C.S.I., they investigate many of notorious crimes with high tech and new investigative tools, such as DNA analysis and fingerprinting. Also, the most of crimes is solved in few days although they need to discern DNA, which is unrealistic in a real life. Since C.S.I. has been being telecast on the television, many prosecutors are displeased that popular television programs like C.S.I. that rely on forensic analysis to solve cases have cew of forensic science. Although C.S.I. has made people to know about high tech of forensic science and how doctors of forensic medicine investigate for solving crimes, the CSI Effect has brought several wrong results, which are jurors and victims’ unreasonable demand, prosecutors’ oppression to find more evidences, and the problem between fact and fiction.C.S.I. has changed individuals’ expectations of forensic science and caused an unreasonable demand on the part of jurors and victims to expect perfect evidence and high tech for convicting. “In about 40% of these prosecutors’ cases, jurors have asked questions about evidence like ‘mitochondrial DNA,’ ‘latent prints,’ ‘trace evidence,’ or ‘ballistics’ – even when these terms were not used at trail” (Thomas). Therefore, the CSI Effect has made jurors to want more evidence and relies heavily on forensics. Through the CSI Effect, lots of jurors have high expectations of forensic evidence. However, C.S.I. is a fictional creation, and everhen high tech of forensic science should be used pertinently.Many jurors have claimed prosecutors to investigate more and more evidence and to use high tech equipment, which even does not need to convict, and when people lose a suit, they usually blame prosecutors because they think prosecutors find not enough evidence or do not use high tech equipment for investigating. “As one district attorney put it, ‘Jurors now expect us to have a DNA test for just about every case. They expect us to have the most advanced technology possible, and they expect it to look like it does on television” (Shelton). Actually, after C.S.I becomes a popular television show, prosecutors and police try to find more evidence like C.S.I because of jurors demand. Prosecutors usually endeavor to explain complex DNA evidence to jurors before C.S.I becomes popular, but now, they explain differences between the investigation in a real life and the investigation on a television.The CSI Effect has made people confusedtresses act as doctors of forensic medicine, and they are acting like police and investigators beyond their actual job. They even try a suspect for crime as investigators. Moreover, C.S.I. shows that they have enough time to investigate one crime. However, those things never happen in a real life. Execution of law, a criminal investigation, and forensic medicine, each of them needs professional skills and special training, which is very complex field. Therefore, doctors of forensic medicine on C.S.I. are nonexistent people, and in a real life, they investigate variety of crimes at the same time and do not have enough time to solve crimes as a C.S.I. program. Furthermore, DNA analysis seems to take a short time for lab results to finish on C.S.I., but it typically takes weeks or months to analyze the evidence and return a report to the prosecutors. Also, evidence such as fingerprinting and DNA is available in only a limited number of cases and collecting the evidence is not as simple asckly as shown on C.S.I.In conclusion, C.S.I. has introduced high tech of forensic evidence and how doctors of forensic medicine usually investigate crimes, which is educational for people because they can know and learn knowledge that cannot get from a daily life. However, on the other hand, the CSI Effect brings a mistaken notion that science is fast and consists of infallible evidence, convincing, and providing criminals with methods of avoiding being caught. Hence, crime scenes that are shown on television feeds people with unrealistic ideas of what forensic science can deliver. Forensic evidence is important in the majority of cases, but sometimes it can make cases more difficult to convict an individual. As a result, people should distinguish differences between fact and fiction from as C.S.I. program on the television.Works CitedShelton, Donald E. “The ‘CSI Effect’: Does It Really Exist?” NIG Journal [National Institute ofJustice] No. 259 March (2008). Web. 15 July 2009.Thomas, A4

인문/어학| 2013.05.11| 4페이지| 2,000원| 조회(130)

CSI 드라마의 잘못된 영향, CSI 드라마 잘못된 영향

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오바마 취임사 요약 (President Barack Obama’s Inaugural Address)

Young Hoon LeeAmanda RossEnglish 101.00424 April 2009President Barack Obama’s Inaugural AddressIn President Barack Obama’s Inaugural Address, he addresses three important policies on Jan. 29, 2009; his speech is about being faced with dangerous economy of America, the plan of security and the diplomacy for national security, and the new pledge for the future. According to his speech, America faces up to badly economy; business has been shut down, labors have been got fired, and families have been lost their houses. These statistics show us that we are on an inevitable crisis of economy, and these are more serious than we are thinking. However, we can overcome this serious crisis because we are the powerful nation of the earth, and we should remember that what our ancestors had done; they fought and struggled against fearful odds for us. As a result, they found the most powerful country all over the world. Therefore, the time has come to reconfirm our hidden abilities to the world, through this crisis. We can make this crisis to a good opportunity. Moreover, He speaks about the plan of security and the diplomacy for national security. He says that America is always open to help other nations, even former foes, which mean we will try to reduce the danger of nuclear threat and endeavor decreasing global warming with all of nations. In addition, America will responsibly take over Iraq to its people, Afghanistan, too. To the Muslim world, we are ready to help and give a hand to you if you will unclench iron fisted rule and won’t blame your social ills on the West. We promise that we will help and support the people of poor nations as well. Finally, He speaks about the new pledge for the future. Even though we are on the crisis, we are going to do our best for overcoming the crisis. Hence, as well as we do, we need American citizens’ reliance and determination. Besides, honesty, courage, fair play, tolerance and patriotism are old and true. “They have been the quiet force of progress throughout our history.”(4) We need these things right now. In conclusion, through the Inaugural address, President Barack Obama starts to administer the United States of America with eighty percent of popular support.Work CitedBarack Obama. “President Barack Obama’s Inaugural Address” abcnews.go.com. http://abcnews.go.com/Politics/Inauguration/story?id=6689022&page=1, 23 Apr. 2009, Web. 20 Jan. 2009.Lee PAGE * MERGEFORMAT 1

인문/어학| 2013.05.11| 3페이지| 1,000원| 조회(163)

President Barack Oba, 오바마 대통령 취임사 요약 정리, 오..

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