한국의 전통 놀이 Ganggangsullae ( 강강술래 ) 외식산업학부 D 반 서한솔 선우혜현 손종상 송이슬 이찬희Ganggangsullae traditional Origin of Ganggangsullae The meaning of Ganggangsullae How to play in Ganggangsullae The globalization of Ganggangsullae 목차The southwestern coastal province of Jeollanam -do is home to Ganggangsullae , a Korean song and dance tradition performed by females around Chuseok holiday (Korean Thanksgiving) on the brightest night of the full moon. Ganggangsullae traditionalHas it that ganggangsullae originated from a military strategy used against Japanese troops when they attacked Korea’s coastal regions. Following two Japanese invasions during the war against Japan between 1592 and 1598, Admiral Yi Sun-shin (1545~1598), then Naval Commander of the region, came up with a plan to deceive the enemy. He ordered dozens of local women to sing and dance gangangsullae around nighttime campfires on the mountainsides along the coast causing the Japanese to overestimate the strength of the Korean troops and retreat. Origin of GanggangsullaeIn a more general sense, ganggangsullae is considered a folk game, part of the age-old tradition of dancing and singing to celebrate the brightest full moon of the year. It expresses the exuberant spirit of women at a time when there were few such outlets for them. At the same time, it conveys the spirit of the Korean people beautifully. The meaning of GanggangsullaeHow to play in Ganggangsullae As the full moon begins to rise in the sky, women come together and move in a circle, hand-in-hand thrusting their right hands forward and their left hands back. The woman with the best voice sings first, followed by others who chant the repeated refrains of “ ganggangsullae ”. The leader’s singing is actually an improvisation. In the beginning, the dance movement and song tempo are slow, but the pace becomes more rapid, and soon the women appear to be running in a circle.The dancers usually maintain a circular movement, but there are other variations. For example, a dancer can walk into the center of the circle in a dance called namsaenginori . Or, one can start rolling inside the circle mimicking a snail, and then turn the direction around to unwind from the center out in what is called meongseongmari . The dance is not bound by any specific order, but can change at the will of the leader. The dancing continues from start to finish as a kind of joyful merry-go-round.Recently, five Korean Intangible Cultural Properties were inscribed on the UNESCO Intangible Cultural Heritage List: Ganggangsullae ; Namsadang Nori , the music, dance and acrobatic performances of travelling male entertainers; Yeongsanjae , a Buddhist festival reenacting the Buddha’s delivery of the Lotus Sutra on Vulture Peak; the Jeju Chilmeoridang Yeongdeunggut , a rite to pray for calm seas and a rich harvest; and Cheoyongmu , a traditional court dance. They join the previously inscribed properties Jongmyo Jerye , the royal ancestral rites held at Jongmyo , the royal ancestral shrine of the Joseon Dynasty, and its associated music; pansori , a form of epic chant; and the Gangneung Dano Festival. Korea now has eight properties on the global list of important intangible cultural heritage, among a total of 166 from 77 countries. The tango was also inscribed on the list this year. The globalization of Ganggangsullae{nameOfApplication=Show}
Co Co( 버블티) 백석문화대학교 외식산업학부 외식창업경영학과 201313190 서 한 솔목 차 쩐쭈나이차란? CoCo 의 시초 CoCo 매장범위 메뉴 쩐쭈나이차 및 매장사진 3 Q S W O T 분석 Q A쩐쭈나이차란? 영어로는 밀크버블티 ( Milk Bubble Tea) 홍차 +우유에 타피오카라는 구슬 같은 젤이 들어 있는 음료이다. 타피오카는 카사바라는 고구마와 비슷한 식물.CoCo 의 시초 1997년 대만에서 시작 되었고, 2008년 CoCo 는 태북쪽에 101층인 빌딩을 건설 했으며,유일하게 이런 큰 고층 빌딩을 소유한 외국 음료수 상품이다.대만에서 많은 노력과 연구 끝에 coco는 중국으로 첫발을 내 딛었다.많은 노력과 연구가 있었기에 coco의 발전은 중국에서도 순조롭게 진행되었다.지금은 중국에서 큰 시장을 장악하고있으며,100만에서 200만명의 직원이 북경 상해 남경 등에서 일하고있다.CoCo 매장범위 지금 현재 중국에서 500개 이상의 체인점을 보유 미국,일본 등등 각국 진출중 한국에 버블티로 들어옴메뉴쩐쭈나이차 종류매장사진3 QS W O T 분석 S- 일반카페보다 가격이 저렴,냉동버블을 쓰지 않고 쿠폰제실시. 디자인이 자율적이라서 같은 체인점이라도 분위기가 달라서 사람들이 많이 찾음. W -요즘 버블티 매장이 많이 늘어나고 있는 추세이고, 따로 주차시설이 있지않고, Take Out 위주. O -회사, 학교, 백화점 등등 사람이 많이 다니는 곳에 위치해서 홍보에 유리하고, 입소문을 많이 타게됨. T -학교나 회사, 백화점이 쉬는 날엔 급격히 손님이 줄어듬. 호불호가 강해서 좋아하는 사람만 좋아함.Q A{nameOfApplication=Show}
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