Case Study of Coca colaINDEX1. The history, development, and growth of the company over time2. A SWOT analysis3. Environment change and industry analysis4. The kind of corporate-level strategy that the company is pursuing5. Corporate changes and how these changes affected financial performance6. The nature of the company’s business-level strategy7. The company’s structure and control systems and how they match its strategy8. RecommendationsJAEHA HWANG (JAMES)SEUNGEUN KIM (SAM)12.8.2015Case Study of Coca cola1. The history, development, and growth of the company over timeCoca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with na a 2010 social media extension, “Expedition 206” — an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with one mission: determining what makes people happy. The inspirational year-long journey is being recorded and communicated via blog posts, tweets, videos and pictures.2. A SWOT analysisStrengthsCoca Cola is the market leader in the soft drink markets and has a market share of about 53% of the market which is enhanced by the company’s various brands. Operations of the company are supported by well established distribution system that makes sure that the products are available in all countries that the company has operations in. The company is the only manufacturer of the secrete concentrates, carbonated water and recipes, which are sold to retailers and other distributors. These authorized bottling partners these concentrates and recipes to produce finished beverage products. In North America, the company owns 65 beverage production plants, 10 major, Yang Guange and Tian Yu Di. Similar brands have also been introduced in Europe as part of a joint venture with Nestle. Stronger international operations increase the capacity of the company to penetrate the international markets and also give it an opportunity to diversify its revenues.ThreatsThere is intense competition in the non-alcoholic beverages segment of the commercial beverages market. There is competition faced by the company from both regional as well as international players. In addition, the company faces stiff completion from various non-alcoholic drinks including fruit drinks, nectars and juices. The major competitor to the company in its COCA COLA CASE STUDY 11 areas of operation is PepsiCo. Other noteworthy competitors include Cadbury Schweppes, Nestle, and Kraft Foods. Competitive factors that affect the business of the company include advertising, pricing, product innovation, sales promotion, and trademark and brand development and protection. Increased competitionands within The Coca-Cola Company are the Coca-Cola brand, Diet Coke brand, Fanta Brand and the Sprite brand.The Coca-Cola Company is committed to fulfilling the interests of the stakeholders. This is a long term strategy that the entity has committed to, in order to address the interests of the employees, customers and the shareholders among others. This is a good choice since it covers all areas that will enhance sustainability of the organization. The Coca-Cola Company in strategic management engages goal setting, analysis, strategy formation, strategy implementation and strategy monitoring.The Coca-Cola Company is committed in enhancing quality in its brand, hence setting aside the quality policy. This is critical in making sure that the confidence and trust of the customers is maintained. Consumers are continually kept informed of the quality of entiy’s brands, which is critical in serving long-term success. Global quality assurance seal ensures that the products are kept as origine or stagnate, emerging markets have become even more important. But Amatil has spent only $31m in its Indonesia and Papua New Guinea division combined through to the first half of this year, about a quarter of the total spent for all of last year and 16 per cent of its 2013 expenditure. The slower pace is a response to Indonesia’s most severe economic tumble in six years. Annual growth in Indonesian retail sales, as measured by a central bank index, was 7.2 per cent in September, down from almost 18 per cent a year earlier.6. The nature of the company’s business-level strategyCoca-Cola uses the differentiation strategy to make themselves unique and separated from other companies. By using the differentiation strategy, Coke creates a product and service that is unique and valued. They also have non-price attributes that customers will pay a premium for.Coke differentiates themselves by using unique marketing and advertising campaigns to entice their customers to stay loyal to their bral.
