CHINESE NEW YEARChinese New Year has gone global in the last couple of years. Luxury brands have come up with creative retail ideas and adopting a mix of CNY elements & retailtainment for the Year of the Pig. Let’s see how the brands making use of the favourite decorative elements at different touch points.
Valentine’s Day: Valentine’s day is no longer limited to male-to-female gifting, but celebrating all relationships, e.g. celebrating friendship.This day emphasizes more on sharing moments (experiences) than exchanging gifts.