Information Management mid term paperCorporate Platformization And Social Change-Based on the innovation and double-sideness of 'Coupang' and 'Coupang eats'-2021ContentsⅠ. Introduction 2Ⅱ. Big data and AI(Artificial Intelligence) 31) Advancing technology and its useⅢ. Coupang's Technologies 41) Coupang’s Appearance2) Evolution of Data Platforms3) Coupang's direction after 'Rocket Delivery'Ⅳ. Coupang’s Distribution Innovation and Price drop 61) Amazon effect2) The Relationship Between Consumer Price and Amazon Effect3) Price-setting algorithms and tech-driven deflationⅤ. Issues about systematization of work 111) Characteristics of delivery platform2) Delivery Rider Labor Environment have Changed With AI Systems3) Classification and legal environment of special employment in KoreaⅥ. Conclusion 14Ⅶ. References 16Ⅰ. IntroductionDue to the spread of Covid-19, we are now living in the so-called 'untact era'. Many people have lost their jobs, and economic conditions have changed from before Ccket delivery". At that time, Coupang was the first e-commerce company to operate its own distribution system. In addition, compared to other companies, they offered better salary conditions, which made them attractive. It also established a system for direct purchase and delivery of goods on the day the customer’s ordered, rather than commissioning them as an open market. They are now in the loss due to aggressive investment and discount policies, but they are rapidly expanding their customer base through fast delivery and excellent service. In 2020, the market share was 13 percent, 4 percent behind No. 1 Naver. However, it is analyzed that Naver shows this difference because it adopts a method of commission and sell products by operating a consignment system.2) Evolution of Data PlatformsCoupang's early database was a simple type of relational database. At that time, large technology businesses actively started investing in data, and "Data as a discipline" attracted attention. As Coucommerce companies such as Amazon also affects offline retailers, reflect to consumer price. In other words, the Amazon effect also affects falling consumer prices. Similar to Amazon, Coupang plays similar role in Korea. Coupang made a system called "Rocket Wow" and currently provides a free delivery service for rocket delivery products for a month if they pay 2,900 won a month. The average shipping cost is 2,500 won when a consumer places an order on the Internet. The rocket wow system, which can satisfy all customers’ needs with 2,900 won per month, is groundbreaking. Therefore, offline retailers such as E-Mart and Lotte Mart must face the recession caused by Covid-19 and Coupang's innovative delivery policy.Some analysts are concerned about this phenomenon. They say that falling prices due to excessive competition do not guarantee falling prices in the end. An example of Korea's past is the fall of Wal-Mart. Wal-Mart introduced a warehouse-type discount store that was not available flation. The same point can be applied to Coupang. Coupang has reduced shipping costs due to innovation in its distribution system, which benefits consumers from price cuts. Many experts analyze Coupang's accumulated deficit as a chicken game to monopolize the distribution market. Nevertheless, it is clear that competitors should be aware of the distribution innovation that Coupang made.Ⅴ. Issues of systematization of work1) Characteristics of delivery platformAs I mentioned briefly before, Korea's representative delivery application platform is Delivery’s Minjok and Yogiyo. This report aims to observe delivery platforms mainly on 'Coupang eats', which recently entered the market. 'Delivery speed' is Coupang eats’ strength over other delivery applications. Coupang eats’ delivery speed is fast because it has its own direct delivery network. Competitors in the industry have been operating by commissioning existing delivery networks and connecting them with companies. In addition, CoupangAt this time, in the case of Coupang Eats Rider, there is no direct connection with Coupang Eats headquarters. However, the AI system performs the work as assigned, and the income difference is large depending on the rider's decision. Therefore, riders in the delivery industry are often treated as self-employed on the platform. So in reality, it is not easy for riders to be recognized for compensation by industrial accident insurance.If so, there is no case in which a Korean court judged the subject of human dependence, that is not human beings. This is because this phenomenon is a new form of event as times gone by. We have two options from a legal standpoint to acknowledge the rider's human dependency. The first is to acknowledge AI's decision as a human decision, and the second is to acknowledge AI as a company's decision-maker. In the end, we have to think about putting AI in an identifying position with humans. No one in our reality can give a definite answer to these questions. I 1
