Personal & Organizational Leadership Final ExamFINAL EXAMMULTIPLE CHOICE (1 Point each)T F 1. A boss by definition usually has position power over subordinates. TT F 2. A major strength of the trait approach is that it is quite useful for training. FT F 3. The Big Five and leadership meta-analysis found that the factor most strongly associated with leadership is conscientiousness. FT F 4. In-group relationships are based on the formal employment contract (defined roles). FT F 5. Later studies of LMX showed that high-quality relationships between leaders and subordinates produced less employee turnover. T6. Position power is strong if : A)A) The leader has the authority to hire and fire followers.B) The leader's position is equal to that of her or his followers.C) Approval must be gained for follower-related actions to be taken.D) The leader volunteered for his or her current position.7. Amy really enjoy working for your boss and look up to her or him as a role model. Amy is more than whe day; he states he will be checking in after lunch to see your progress. This is an example of : A)A) Authority-compliance managementB) Team managementC) Country-club managementD) Middle-of-the-road-management13. The Ohio State studies considered the behaviors of consideration and initiating structure as : C)A) Cause and effectB) Distinct and independentC) High value and low valueD) Interdependent14. The style approach reminds leaders that : D)A) Who they are is more important than what they do.B) Task behaviors are more important than relationship behaviors.C) Leaders should adapt their behaviors to what the situation requires. D) The high-high style is the best style of leadership.Page 215. The director of your department attends one weekly meeting. The director is seldom at the office outside of the meeting and rarely responds to e-mails when you send questions pertaining to the organization. This is an example of : D)A) Authority-compliance managementB) Country-club managementC) pB) Followers are motivated if they think completing a given task will result in a valuable payoff.C) A leader should try to help followers reach their fullest potential.D) Followers are motivated regardless of ability.Page 321. Challenging followers to perform work at the highest levels possible is an example of which leadership behavior? : D)A) SupportiveB) DirectiveC) ParticipativeD) Achievement oriented22. To create change, transformational leaders _: B)_____________A) Focus on the task at hand.B) Become strong role models for their followers.C) Change out-group member's opinions.D) Leave followers to work on their own.23. Which factor of transformational leadership supports followers as they try new approaches and develop innovative ways of dealing with organizational issues? : B)A) Inspirational motivationB) Intellectual stimulationC) Individualized considerationD) Idealized influence24. Elena is a sales manager who encourages her employees through motivation to be committed to a of leadership. S1 is high directive and low supportive. So leader focuses communication on goal achievement and spend less time using supportive behaviors. This leadership style is useful when a team or team member requires close supervision and regular guidance. The leader makes decisions and directs the team or team members on their roles. This can include providing instructions to novice team members or taking charge in an emergency.Situation 2. Because of budget restrictions imposed on your department, it is necessary to consolidate. You are thinking of asking a highly capable and experienced member of your department to take charge of the consolidation. This person has worked in all areas of your department and has the trust and respect of most of the staff. She is very willing to help with the consolidation.27. What is the development level of subordinate? Please indicate the development level and provide reasons? (2 points)She is in the level of D4 which has high competence anddaily activities and interact formally with their supervisor.It’s high likely to see OCB(Organizational Citizenship Behavior) in the in-group. OCB is an individual behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and that in aggregate promotes the effective functioning of the organization. OCB includes activities or acts that are perceived to be extra-role, rather than in-role, and must be discretionary in nature, meaning that they are not mandatory requirements of the job. Thus, performing such actions would not formally rewarded, but failure to perform such an act would not necessarily warrant punishment.Because high-quality LMX entails an emotional connection and generally unstated shared expectations of reciprocity, in a high-quality exchange relationship, supervisors cater to subordinates’ higher social needs by guiding them to prioritize collective benefits over individualized satisfaction in the short term. High OCB is more willi7
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Capstone Game ReviewAgenda 2 게임 참여의 기본적인 접근 각 round 의 전략과 결정 및 결과 기본 조건 파악 경쟁 팀 전략 예측 우리의 전략과 세부사항 4-8 round 주요 전략 학습 내용 행운의 조짐행운의 조짐 3 7016 7 개의 7 에서 보이는 절대 행운의 조짐게임참여의 기본적인 접근 4 게임에 대한 기대치 참가자들의 반응에 따라 다른 결과가 나올 것이다 그 동안 배운 경영학 요소들의 적용 연습이다 프로그램 logic 에 따라서 결과가 나오므로 여기서의 결정이란 절대적으로 옳은 방향만을 안내하는 것은 아니다 원칙과 전략을 세워도 제대로 적용되기 어렵다는 것을 깨닫는 과정이다 따라서 각 결정 요소의 영향력을 파악하는 것이 필요하다 게임이고 현실은 아니지만 , 의외성에 관해서는 현실에 시사하는 점이 있을 것이다 ETC 학습목표에 대한 기대치 경쟁상대의 전략을 파악하고 다음 행동을 예측하며 이에 대응하는 훈련 조율하고 조정하고 합의하는 과정 자체 전략을 실행에 옮기는 연습1st Round 참가의 전략과 결과 5 사전분석 우리의 전략과 의사결정 크기 Acre Adam Aft Able Agape 시장규모 최대인 LE 와 이익최대인 HE 가 매력적일 것이다 인지도가 이동하므로 내버려두면 Adam 은 저절로 중원으로 간다 내가 다른 회사라면 어느 시장이 가장 탐날까 ? 경쟁사 전략정보가 없으므로 segment 별 요구성능 비교에 의한 제품전략만 수립 성능 결과분석 유동자금의 사전확보를 위한 finance 결정 먼저 장기적으로 일반시장에 다수의 제품을 투입하여 수적 우위로 시장을 장악하고 , 특성시장은 성능시장에만 집중한다 이동하는 인지도를 감안하여 제품들이 저절로 시장에 투입되도록 하고 신제품은 나중에 고려 Able 과 Acre 는 전면적 원가우위 전략 , Aft 는 성능시장에서 차별화 전략 주력시장 폭격을 위한 생산설비 증대와 자동화 Rehearsal 조건을 1 차 조건으로 보는 오류 입력 또한 rehearsal 에 하는 오류 초기 인지도 형성을 위한 더 적극적인 마케팅을 하지 않은 오류 ( 주력은 망하고 엉뚱한 Acre 성공 ) 최하위 실적 , 긴급자금 수혈 돈 미리 준비 못했으면 그나마도 못 버티고 파산했을 듯2nd Round 참가의 전략과 결과 6 타사전략 분석 우리의 전략과 의사결정 결과분석 LE 는 milking, PF 와 TR 주력 판단 잘 한듯 , SZ 는 장기적 포기시장 으로서 제품을 개량하여 이동하는 TR 에 진입 , HE 또한 포기시장으로서 내버려두어 이동하는 TR 에 진입 특히 PF 는 모두가 포기한 시장으로 판단하고 여기에 전략적 승부수를 던짐 : 최대 생산하고 적극적 마케팅으로 50% 이상의 점유율 목표 TR 에서는 재고 많아서 생산 조금만 PF 시장에서의 노림수는 절반만 성공 다량의 재고 , 여전히 LE 시장에서 선전 (LE 시장에서만 이익을 냄 ) 또 구제금융 상황이나 끝에서 두번째로 한단계 상승 성능 크기 LE PF TR SZ HE B: 마케팅 C: 증설 , 마케팅 D: 자동화 E: 포기 F: 개량 신제품 B: 방치 C: 방치 D: 정리 E: 포기 F: 전략안보임 B: 마케팅 C: 방치 D: 방치 E: 포기 F: 방치 B: 개량 C: 신제품 D: 방치 E: 증설 , 개량 , 마케팅 F:? B: 방치 C: 신제품 D: 개량 E: 증설 개량 마케팅 F:? Size 시장과 HE 에서 TR 로 이동 추구3rd Round 참가의 전략과 결과 7 타사전략 분석 우리의 전략과 의사결정 결과분석 SZ 의 Agape 수평이동 Able 은 성능 개선 , marketing 강화 LE 의 Acre 는 marketing 만 추가 Aft 에 성능 집중 투자 꼴지에서 5 위로 순위 변동 신용등급 최하 DDD. 주가는 1 불 지속적인 Al 선생과의 만남 의외로 LE 에서 선전 2 위 , 수익도 냄 목표시장 작전 포기 비고 B TR, LE 자동화 PF, SZ - 고가격 , mktg - 1 위니까 모든 시장 덤빌 것 HE 신제품 C LE 집중 자동화 , 신제품 HE 신제품과 mktg 중심 SZ 신제품 , 최대생산 D LE 집중 자동화 , 증설 ,shift 기타시장은 대충 걸침 TR 2 차 우리와 비슷한 mktg E HE 집중 Mktg , 신제품 , 증설 TR PF 신제품 LE 복수제품 F TR, LE 증설 , 자동화 전략 파악 안됨4-8 round 결정사항 용우리가 의도했던 모델 8 (1) SZ 와 HE 에서 제품을 이동하여 다수의 제품을 중원에 포진 (2) LE 는 harvesting (3) PF 시장에서 차별화학습한 내용 9 전략을 고수하는 것은 매우 어렵다 경쟁사의 전략을 분석하는 연습 , 그러나 흔들리지 않는 연습 Plan for the best, Prepare for the worst 전체 협의할 부분과 개별 역할 부분을 나누어 효율적으로 임함 (3round 이후부터 )Thank you!{nameOfApplication=Show}
이러면 망한다 …… Capstone Module ChesterMain Strategy 특정 제품에 집중한다 . 적절하게 신제품 개발을 통해 M/S 높인다 . Niche Cost Leader (Low Technology) 전략 선택 마케팅 이사의 감언이설에 속아 …. 시작과 동시에 과감한 베팅 (?)….2016 경영성과 (Round 1)2017 과감한 투자2017 경영성과 (Round 2)2022 경영성과 (Round 7)2023 경영성과 (Round 8)Finance History시장 상황에 대한 면밀한 분석 전략 피드백이 부족했다 . Market segment 별 제품 전략에 차별화를 주지 못했다 . Finance index 에 분석이 부족했다 . 누가 (?) 없었다 . 성장에 대한 목표점이 모호 했다 . 외형성장 or 내실성장이냐 ?? Learning point사장은 아무나 하나 !!!!!!! 그래도 신용등급 A 달성 …{nameOfApplication=Show}
EASIEST. QUIZ. EVER.Don't be distracted by other people's most important thing, or by what other people think your most important thing should be.” - Michael DubinBackgroundTarget Audience (80:20) Male, Regular American guy Age: 36 Income: 75,000 Female who primarily ordered on behalf of their sons, husbands, boyfriendsUnique selling point of DSC Promotion Video marketing in Virtual Revenue Subscription with Reasonable Price Products Easy to understand Distribution E-commerceUnilever’s Aims Filling out its brand portfolio Male grooming is Unilever’s largest growth driver Absorbing a disruptor DSC is a disruptor breaking into a highly profitable O nline market for razorblades has grown A fundamental shift in the industry DSC has shown that the shaving market can still be transformed – thanks to an online subscription model, a memorable brand, and a strong consumer experience 02 03 01Is it worth? The company is also be looking to expand into higher-margin products Investment represents less than 2% of its assets for a relatively low risk Need to figure out their digital relationship with their customers. There are two additional directions of growth beyond the U.S. domestic marketDiscussion Questions How to respond to disruptive business model innovation How to engage consumer through digital marketing innovation content-based marketing How to manage dual business models and manage channel conflict .Theory of Disruptive Innovation Question 1. Disruptive Business Model Innovation New organization can use relatively simple, convenient, low-cost innovations To create growth and triumph over power incumbents.Direct-to-Customer Subscription Based E-Commerce Model Question 1. Disruptive Business Model Innovation Direct-to-Customer Subscription model Company Customer Periodically Periodically paymentDirect-to-Customer Subscription Based E-Commerce Model Question 1. Disruptive Business Model Innovation No Manufacturing / No Warehousing / No Shipping No Distribution Channel from Retail outlets Direct-to-Customer Subscription Based E-Commerce ModelRadio, TV Newspaper Magazines Outdoors Press Horizontal Banner Social media Events Contextual Text Ads Vertical banners Email marketing Tele marketing Customer Engagement Question 2. Engaging Customer Through Content-Based Digital Marketing ALT Above-the-line BTL Below-the-line TTL Through-the-line Rating Frequency Brand awareness Reach Cost per Conversation Quantifiable leads New customers Real Metric Creating a sense of belonging to “the Club” where treating customers Like they choose most appropriate and intelligent solutions Not like they only look for bargainsCustomer Engagement Question 2. Engaging Customer Through Content-Based Digital Marketing Word of mouth Pleasing and stylishly-presented package Advertising Value humor and fun Customer retention Emphasis on increasing customer lifetime valueCustomer Engagement Question 2. Engaging Customer Through Content-Based Digital Marketing DTC – The club Create customer experience : Sense of belonging as member Advertising Value humor and fun Simple informal Relation Vocabulary familier , Personal tonne languageOptimizing the Core Inventing the Future Question 3. Dual Business Model Channel Conflicts Brand identity with a new campaign and brand extension Many Copy cats, so, to survive.Any Questions?{nameOfApplication=Show}