Failure cases of IR (IR 실패 사례 영문)_투자유치, 평상시 IR 실패

소개

IR전략에 대한 리포트로 IR에 대한 실패사례를
케이스별로 정리하였습니다.
영문으로 작성하였습니다.

목차

Failure cases of IR

CASE A : Citigroup (IR magazine Survey Finds Citigroup Worst)
CASE B : Heinz (recent high profile proxy fight between food giant Heinz and activist investment fund Trian Group) Updated Sept. 8, 2006 to add preliminary voting results from Heinz.
CASE C : Orbitz (the worst IPO of 2007, Orbiz posted a document marked “confidential” for all to see on Travelport’s investor-relations site)
CASE D : Whole Foods Market, Inc. (CEOs as secret Yahoo! Finance posters no surprise) 2007/07/12 IR REPORT
CASE E : Starbucks’ Grande Mistake

본문내용

CASE B : Heinz (recent high profile proxy fight between food giant Heinz and activist investment fund Trian Group) Updated Sept. 8, 2006 to add preliminary voting results from Heinz.

SHAREHOLDER activism is on the rise. Hedge funds are wielding more clout. Proxy battles could be made easier and cheaper. New exchange rules will make it harder for directors to get votes. Majority voting for director elections is set to become a de facto standard.
The recent high profile proxy fight between food giant Heinz and activist investment fund Trian Group is a superb example of what happens when companies neglect their communications with shareholders and investors. They become sitting ducks, easy targets for people who know how to exploit situations where companies have failed to earn the support and understanding of their shareholders.
Over the past two years, our reviews of Heinz’s online investor relations communications found the company to be severely lacking. In fact, in our most recent review in May 2006, Heinz managed a total score of just over 20 points out of a possible 100. The company ranked 44th out of 51 consumer staples sector firms. While the company was probably complying with every securities law it was required to, it wasn’t communicating.

참고자료

· References and IR sources
· http://blog.irmanager.org/?view=plink&id=146
· IR Management
· http://www.corporate-eye.com/2007/11/blog-review-dells-ir-blog/
· Dell’s web IR and so on.
· http://www.irwebreport.com/services/service_scorecard.htm
· IR WEBREPORT
· http://investorrelationsmusings.blogspot.com/2008_01_01_archive.html
· Starbucks IR and other cases, investor relations musings
· http://www.irwebreport.com/daily/2006/08/20/dont-be-a-sitting-duck-for-activist-investors/
· Heinz IR and other cases
· http://www.realir.net/
· Euro’s IR (this magazine issued the “Worst IR moments”)
· http://ircafe.wordpress.com/2008/10/06/bear-market-ir-is-it-different/
· http://ircafe.wordpress.com/
· IR Cafe