[영문리포트][광고] 좋은 광고와 나쁜 광고

소개

원제: Good advertisement and Bad advertisement
2개의 좋은 광고와 이유, 그리고 1개의 나쁜 광고와 이유가 있으며
총 약 900단어입니다.
좋은 광고의 조건, 나쁜광고의 조건에 대한 리포트입니다.

목차

<Good ads>
1. Sony Micro Vault
2. Forest - Woods - Tree - Death
<Bad ads>

본문내용

<Good ads>

1. Sony Micro Vault

http://www.versacreations.net/advertising/141/great-ad-2-sony-micro-vault/

• Attractive and effective picture
If you first see this picture, you could think it is quite interesting advertisement. You could see what this is from even far away because it is a quite simple picture. There is only USB and no other things there. You could think that it is bored but I think this is even better than the gorgeous advertisement. You could know what the purpose of the advertisement is easily so I think it is a very succeeding advertisement.
• Easy to understand what is it use for
As we could know what is this very easily, we could know what is it use for very easily too. And even for the people who don’t know what this is, and who know this but don’t know how to use it, they could know it through this advertisement. If you see the picture, there are several folders in the first one and several books in the second one. It would mean that the USB is a thing that uses for storing the documents or book.
• The symphony of USB with background color
What do you think if its background color is a dark one? It would be a very good example for the “BAD” ads. If the background color is dark, it is very hard to see and recognize what it is advertising for. And in this advertisement, you could see a USB very clearly and recognize what it is advertising for because it has a light background color. And I think why we could recognize it very quickly it is because that an only color background. Only one light color, it could emphasize the commodity quite effectively.

2. Forest - Woods - Tree - Death

참고자료

· http://www.versacreations.net/advertising/141/great-ad-2-sony-micro-vault/
· http://www.versacreations.net/advertising/145/great-ad-6-forest-woods-tree-death/
· http://fuselage.de/index.html?http://www.fuselage.de/chr72/