[경영마케팅영문파워포인트A+] 모토로라(MOTOROLA) 시장현황과 취약점분석 및 레이저(RAZR) 브랜드 마케팅전략 분석
- 최초 등록일
- 2008.05.21
- 최종 저작일
- 2008.05
- 23페이지/ MS 파워포인트
- 가격 2,000원
소개글
[경영마케팅영문파워포인트A+] 모토로라(MOTOROLA) 시장현황과 취약점분석 및 레이저(RAZR) 브랜드 마케팅전략 분석
목차
MOTOROLA in The World
MOTOROLA in Korea
Motorola RAZR
Downfall of MOTOROLA
1. Insufficient investment in New Products and Development
2. Poor Service (A/S)
The advent of ‘RAZR’
Attractiveness of RAZR
1. Slim design
2. Metal Image
3. Color marketing
4.SWOT Analysis
5.STP Analysis
5.STP Analysis(cont’d)
4P
본문내용
Motorola’s domestic market
share of 2006 is 13% !!!!!!!
- Even if it is exorbitantly low per
centage than Samsung or LG
; Remarkably meaningful growth!!!
¨¨Samsung and LG’s products
are 119 units
Motorola Only 2 units
What is the Cause of Increase?
MOTOROLA in Korea
Motorola RAZR_*
RAZR ; It is very slim like a razor blade
RAZR
who changed the paradigm of mobile phone - Slimization
Thickness 14.5mm
Weight 98g
Ultra Slim Phone
1. Insufficient investment in New Products and Development!!
Develop technology→ Decide Concepts → Grasp Customer needs
Grasp Customer needs → Decide Concepts → Develop technology
Ex)Samsung Electronics
Downfall of MOTOROLA
(Table 2)
1 Exellence 2 Good 3 Normal 4 Inferior
4
3
4
1
Circulation and management
4
2
3
1
Brand image and people’s perception.
Marketing capacity
4
참고 자료
없음