[클럽 & 리조트 경영론] Pacific Island Club - PIC (기말)

소개

Pacific Island Club - PIC에 대하여 조사한 자료입니다
PIC에 대하여 한학기동안 조사한 자료중
기말고사 기간에 해당하는 자료입니다
중간고사 파트는 따로 올려놨습니다
PPT 39슬라이드와 워드문서 34장으로 구성되어 있습니다

관광 쪽이나 기업분석을 위한 레폿으로 참고될만합니다

영어로 구성되어 있어서 원어 수업을 들으시는 분에게는
더욱 더 많은 참고가 될거라 생각됩니다

목차

1. Internal Information
┗ Interpacific
┗ characters
┗ Organization chart
┗ SWOT S-W

2. Marketing Strategy
┗ Product
┗ Place
┗ Price
┗ Promotion
┗ 4P -> 4C

3. CRM
┗ Major Customer
┗ CRM

4. Conclusion
┗ CRM framework
┗ How to apply
┗ System for PIC
┗ Expected effectiveness

본문내용

1. International Information

(1-1) Intruduction of Interpacific
Interpacific group is founded in 1976, well known as counselling and investment.
Through 30 years, it has been investing a lot of business such as capital, law,
management, consult, oil, press, securities, trading, travel, venture, resort.
Pacific Island Club is one of the Interpacific company, operated by resort department. There are 4 resorts. Pacific Island Club Guam, Pacific Island Club Saipan, Laguna Beach Resort Phuket Thailand, and Bali Golf and Country Club Nusa Dua Bali.
The head office of firm is located in Sanfrancisco, USA. And resort department is
in Louisiana.


General Membership

- Both PIC Guam and PIC Saipan Resorts (collectively referred to as "PIC" in these

terms and conditions) are participants in the GLP. This means, for example, that a

person who has obtained a GLP membership and a Diamond Card through a stay at PIC

참고자료

· Web Site
· www.guam.com
· www.guam.co.kr
· www.clickguam.co.kr
· www.pic.co.kr
· www.piccenter.co.kr
· www.welcometoguam.co.kr
· www.hanatour.com
· www.visitguam.org
· http://cafe.naver.com/guamkorea
· http://cafe.daum.net/infoguam911
· Book and Interview
· GVB f
· (Hello)Guam , Lim Myoung Soo , Kimyoungsa, 1999
· Saipan & Guam, Joong Ang ilbo ,1994
· Interview by Edu-Tour, Mode Tour