Consumer Behavior about Nanta

소개

Consumer Behavior focusing on Culture consumer behavior

목차

Abstract

Ⅰ. Introduction
ⅰ. About Nanta
ⅱ. Characteristics of Nanta

Ⅱ. Consumer behavior of Nanta
ⅰ. How to Survey
ⅱ. Analysis of the Consumer Behavior about Nanta Performance
ⅲ. Comparison with Purchasing Group, and Non-purchasing Group
ⅳ. Evaluation after Purchasing
ⅴ. Summarize result of the analyze

Ⅲ. Success Factors
ⅰ. Success Factors of Nanta – Focusing on Survey
ⅱ. Analysis of the Success Factor of Nanta

Ⅳ. Marketing Strategy of Nanta
ⅰ. 4P Strategy
ⅱ. Evaluation of Nanta’s Marketing Strategy

Ⅴ. Conclusion & Bottlenecks in the survey

References

본문내용

ⅰ. How to Survey
For this study, we made some questions about Nanta and survey 60people classified into 2 groups, purchasing group and non-purchasing group. The Nanta private theater is located in Seoul, 30 people of the survey was from Seoul and 30 people was from Daegu. We have preceded the research and analysis on a survey inquiring the recognition path of the performance after seeing Nanta, the motivation factor causing the attendance, satisfaction level, and the opinion of re-attendance, and recommendation to acquaintances etc.

ⅱ. Analysis of the Consumer Behavior about Nanta performance
First, we asked general questions to the respondents about culture consumption so that we figure out culture consumer behavior.
① Gender

참고자료

· - Academic papers
· Jinah Choi, Woo Seok Jo(2006) PMC Production: The Domestic and International Success of Nanta
· Kang Yoon-hee(2001) Marketing Strategy for Cultural Goods- Focusing on Nanta
· Joung Jin-Su(2007) A study on the method of attracting Japanese tourists by Korean Performing Arts – Focusing on the audience’s motivation and satisfaction of Nanta
· Kim Ji Kyong(2001) Maketing Strategies Based on Dance Performance Spectatorship – Compared with the ‘Nanta’ Performance Marketing-
· - Web sites
· www.nanta.co.kr
· www.mct.go.kr
· www.kofice.or.kr
· - Books
· 송승환(2003), “세계를 난타한 남자 문화CEO 송승환” 북키앙