한국인들의 명품 선호 현상-luxury brand syndrome in Korea
- 최초 등록일
- 2007.12.15
- 최종 저작일
- 2006.12
- 10페이지/
MS 파워포인트
- 가격 2,000원
소개글
한국인들의 명품 선호현상에 대한 ppt 발표 자료 입니다.
영어 강의를 위한 것이었으므로 영어로 작성되어 있습니다.
목차
What is happening in Korea?
What is Luxury Brand goods?
Why buy Luxury Brand goods?
What made this happen?
How long will this last? Is there any countermeasures?
Conclusion
본문내용
What is happening in Korea?
Excessive longing for luxury brand goods
-overflow of fake products
-used luxury brand goods shop
-luxury brand goods
rental shop
Constant growth of luxury market:
now it has come up to $3 thousand million.
Analysis of Research
A survey about Luxury Brand Syndrome in Korea as seen in women in their 20s
What is Luxury Brand goods?
Price
Price and Quality
Quality
Why buy Luxury Brand goods?
What made this happen?
33 women out of 40(82.5%) had purchased luxury brand products at least once
Even these people view current situation as very negative and undesirable
Prevalence of Materialism
Psychological factors
+
Desire for imitating others in their reference group
->Conspicuous consumption->Self-satisfaction
How long will it last?
Over 60% answered, 20 years or more
Professionals predict the same
Any countermeasures?
참고 자료
없음
